Experience

Vox Media

• United States
• Online Audio and Video Media
• 700 & Above Employee

• Senior Manager, Paid Social

  • Apr 2021 - Present

• Manager, Social Strategy

  • Apr 2019 - Present

• Social Strategist

  • Oct 2017 - Mar 2019

  • Generate $8.6M+ in revenue through go-to market strategies for advertising clients and editorial brands• Act as key decision maker for all aspects of paid social campaigns pre-through-post-sale• Lead collaboration efforts with Commerce, Conferences, Experiential and Podcast teams to identify brand marketing opportunities• Develop and communicate POVs on emerging social media strategies, offerings and tools• Manage and optimize paid social campaigns to achieve healthy advertising margins• Analyze social performance metrics and communicate campaign results to external stakeholders



Spark Foundry

• United States
• Advertising Services
• 700 & Above Employee

• Senior Associate - Paid Social

  • Aug 2016 - Sep 2017

  • Led paid social media strategy and activation for advertisers within tech, CPG and retail verticals • Analyzed social media performance metrics to identify key actionable insights to inform client stakeholders • Collaborated with Search, Display, Programmatic and TV teams to identify integration opportunities • Led paid social media strategy and activation for advertisers within tech, CPG and retail verticals • Analyzed social media performance metrics to identify key actionable insights to inform client stakeholders • Collaborated with Search, Display, Programmatic and TV teams to identify integration opportunities



Havas

• Advertising Services
• 700 & Above Employee

• Social Media Strategist

  • Aug 2015 - Jul 2016

  • Led social media strategy and executed campaigns for Havas Worldwide’s global social media accounts• Managed a detailed content schedule and creation of content calendars• Activated and optimized paid social media campaigns

• Global Communications Intern

  • Jun 2015 - Jul 2015

  • Designed all reports and presentations on communications initiatives• Managed and updated the global website



Feast Magazine | Inspired Food Culture

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Contributing Writer

  • Aug 2014 - Jun 2015

  • Pitched written and visual content ideas for this popular Midwest culinary magazine • Produced stories for the print publication and website • Copy edited content for the print publication • Posted stories to Feast's website and social media platforms • Pitched written and visual content ideas for this popular Midwest culinary magazine • Produced stories for the print publication and website • Copy edited content for the print publication • Posted stories to Feast's website and social media platforms



ALIVE Magazine

• St. Louis, MO

• Graphic Design Intern

  • Jan 2015 - May 2015

  • Designed front of book page layouts and illustrations for this popular St. Louis lifestyle magazine • Consulted with clients while creating print ads • Designed front of book page layouts and illustrations for this popular St. Louis lifestyle magazine • Consulted with clients while creating print ads



The Journal

• Webster University

• Digital Editor

  • Aug 2014 - May 2015

  • Managed all website and social media content for this nationally award-winning student-produced newspaper • Made final decisions on all publication design • Managed and updated the newspaper’s website • Managed all website and social media content for this nationally award-winning student-produced newspaper • Made final decisions on all publication design • Managed and updated the newspaper’s website



The Ampersand

• Webster University

• Editor-in-Chief

  • Aug 2012 - Jun 2014

  • Drove a successful re-branding of this nationally award-winning student-produced magazine • Made key decisions around production of editorial and visual content • Launched the magazine’s new website • Lead a staff of 20 writers, designers and photographers • Drove a successful re-branding of this nationally award-winning student-produced magazine • Made key decisions around production of editorial and visual content • Launched the magazine’s new website • Lead a staff of 20 writers, designers and photographers