Experience

Anduin Transactions

• United States
• Investment Management
• 1 - 100 Employee

• Head Of Marketing

  • Feb 2022 - 1 year 11 months

  San Francisco Bay Area



SoundThinking (formerly ShotSpotter)

• United States
• Public Safety
• 1 - 100 Employee

• Senior Director of Demand Generation

  • Oct 2021 - Jan 2022

  San Francisco Bay Area



Blend

• United States
• Software Development
• 700 & Above Employee

• Demand Generation Marketer

  • Jan 2018 - Oct 2021

  San Francisco Bay Area



Revinate

• United States
• Software Development
• 200 - 300 Employee

• Director, Digital & Demand Generation

  • Nov 2016 - Jan 2018

  San Francisco, CA Responsible for the full funnel demand generation strategy related to customer acquisition, upgrade and renewal business inline with the company's top line revenue goals. Skilled in integrated campaign execution, response-oriented content, email design, calls to action, lead nurturing, lead scoring, landing page design, A/B testing, attribution, optimization and all of the associated marketing performance metrics. Revinate's Global Sales Development team reports into my branch of the org with… Show more Responsible for the full funnel demand generation strategy related to customer acquisition, upgrade and renewal business inline with the company's top line revenue goals. Skilled in integrated campaign execution, response-oriented content, email design, calls to action, lead nurturing, lead scoring, landing page design, A/B testing, attribution, optimization and all of the associated marketing performance metrics. Revinate's Global Sales Development team reports into my branch of the org with full ownership of the hand off to our Account Executives.

• Senior Manager, Marketing Operations

  • Oct 2014 - Oct 2016

  San Francisco, CA Responsible for the execution and measurement of automated marketing programs. Oversight of implementation and on-going improvement specific to lead capture methods, email campaigns, lead scoring, prospect and customer nurture programs as well as the marketing revenue cycle model.



ADInstruments

• New Zealand
• Biotechnology Research
• 100 - 200 Employee

• North American Marketing Manager

  • Sep 2005 - Sep 2014

  Marketing collateral development, event planning, advertising and PR liason. Developed remote web-based sales and support system.

• Sales Manager

  • Jun 2000 - Sep 2005

  Manager of team of 6 full time regional sales representatives covering the U.S., Canada and Mexico.



ADInstruments, Inc.

• Regional Sales Representative

  • Oct 1997 - Jun 2000

  Responsible for business development and account management of 13 western states. Managed a $500,000 sales territory with approximately 250 accounts ranging from academic and non-profit institutions to private sector including pharmaceutical, medical device and contract research laboratories.