Matt Smith
Visual Content Manager at Make-A-Wish Ohio, Kentucky & Indiana- Claim this Profile
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Topline Score
Bio
Kendall Glasser
Matt always goes above and beyond in any project he’s a part of. His work is incredibly thoughtful, impactful and captivating to the audience. The attention to detail he provides combined with his creativity is unmatched. I highly recommend Matt and appreciate his work!
Missi Borkowski
I recently had the pleasure of working with Matt on building a brand book for my new company as a personal trainer in my private studio in Columbus Ohio. Being an astute listener, he quickly understood the message and personality I was trying to convey though my logo, colors, images, and style. The process of seeing my philosophy and heart come to life visually was fun and deeply satisfying and I’m very proud to use the product he created.
Kendall Glasser
Matt always goes above and beyond in any project he’s a part of. His work is incredibly thoughtful, impactful and captivating to the audience. The attention to detail he provides combined with his creativity is unmatched. I highly recommend Matt and appreciate his work!
Missi Borkowski
I recently had the pleasure of working with Matt on building a brand book for my new company as a personal trainer in my private studio in Columbus Ohio. Being an astute listener, he quickly understood the message and personality I was trying to convey though my logo, colors, images, and style. The process of seeing my philosophy and heart come to life visually was fun and deeply satisfying and I’m very proud to use the product he created.
Kendall Glasser
Matt always goes above and beyond in any project he’s a part of. His work is incredibly thoughtful, impactful and captivating to the audience. The attention to detail he provides combined with his creativity is unmatched. I highly recommend Matt and appreciate his work!
Missi Borkowski
I recently had the pleasure of working with Matt on building a brand book for my new company as a personal trainer in my private studio in Columbus Ohio. Being an astute listener, he quickly understood the message and personality I was trying to convey though my logo, colors, images, and style. The process of seeing my philosophy and heart come to life visually was fun and deeply satisfying and I’m very proud to use the product he created.
Kendall Glasser
Matt always goes above and beyond in any project he’s a part of. His work is incredibly thoughtful, impactful and captivating to the audience. The attention to detail he provides combined with his creativity is unmatched. I highly recommend Matt and appreciate his work!
Missi Borkowski
I recently had the pleasure of working with Matt on building a brand book for my new company as a personal trainer in my private studio in Columbus Ohio. Being an astute listener, he quickly understood the message and personality I was trying to convey though my logo, colors, images, and style. The process of seeing my philosophy and heart come to life visually was fun and deeply satisfying and I’m very proud to use the product he created.
Credentials
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Diversity, Equity and Inclusion in the Workplace Certificate
USF Corporate Training and Professional EducationMay, 2021- Oct, 2024
Experience
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Make-A-Wish Ohio, Kentucky & Indiana
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United States
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Non-profit Organizations
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1 - 100 Employee
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Visual Content Manager
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Apr 2022 - Present
• Co-chair, Diversity Equity and Inclusion Committee• Create and manage all original video content for the chapter, including: story planning, on-location filming with wish kids and families, story production, editing, audio & post-production, and strategic distribution via YouTube and social media channels, at events, and as tools for Advancement staff.• Create and manage all internal and external visual marketing assets and collateral for the chapter, including: concept/branding for events and events and campaigns, fundraising materials and collateral, event materials and signage, custom major gifts fundraising support and donor stewardship projects, digital and social media graphics, general marketing and promotional materials, environmental signage, and internal documents.• Manage relationships with external content partners to facilitate the creation and organization of photography and additional video assets as needed.• Manage relationships with vendors to oversee the production of printed/produced marketing and promotional materials.• Work closely with staff and external partners to ensure brand compliance across all internal and external events, materials and collateral.
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Graphic Design Manager
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Feb 2019 - Mar 2022
• Co-chair, Diversity Equity and Inclusion Committee• Create and manage all internal and external visual marketing assets and collateral for the chapter, including: concept/branding for events and events and campaigns, fundraising materials and collateral, event materials and signage, custom major gifts fundraising support and donor stewardship projects, digital and social media graphics, general marketing and promotional materials, environmental signage, and internal documents.• Manage relationships with vendors to oversee the production of printed/produced marketing and promotional materials.• Work closely with staff and external partners to ensure brand compliance across all internal and external events, materials and collateral.
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Graphic Designer
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2005 - Present
Creative DirectionBrand/Visual IdentityBrand DevelopmentMarketing CollateralPrint & PublishingPackagingApparelWeb/Email Creative DirectionBrand/Visual IdentityBrand DevelopmentMarketing CollateralPrint & PublishingPackagingApparelWeb/Email
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For Impact / The Suddes Group
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United States
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Non-profit Organizations
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1 - 100 Employee
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Creative Director
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May 2014 - Feb 2019
Work directly with staff and nonprofit clients to develop organization-specific informational and promotional materials that aid in message-building, storytelling, fundraising, and public communications across a variety of mediums and formats. These include: information graphics, presentation materials, workbooks, direct mail pieces, slide decks, posters, and annual reports. Other responsibilities: Creative direction, branding/identity development, project strategy & management, photography, video production, Wordpress sites, and email marketing.
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Abercrombie & Fitch
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United States
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Sr. Graphic Designer
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Jun 2005 - Nov 2013
• Work with with the Art Director and Design Director to develop concept/design direction.• Manage a team of graphic designers.• Design and develop brand-appropriate, volume driving designs for a variety of departments.• Present creative work to brand and company leadership.• Collaborate closely with a wide range of other teams and departments.• Work closely with vendors to ensure production quality, both on and off-site. Teams managed:Fleece Tops (Hollister Co.)Graphic Tees (Gilly Hicks)Graphic Intimates (Gilly Hicks)Fleece Tops & Bottoms (Gilly Hicks)
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Education
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2001 - 2005
Miami University
Bachelor of Fine Arts (BFA), Graphic Design -
1998 - 2001
Indian Hill High School
High School
Community
