Matthew Borwick
Online Presence & Customer Relationship Manager at The Christmas Warehouse- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
Topline Score
Bio
Credentials
-
The Fundamentals of Digital Marketing
GoogleJul, 2022- Nov, 2024
Experience
-
The Christmas Warehouse
-
Australia
-
Retail
-
1 - 100 Employee
-
Online Presence & Customer Relationship Manager
-
Aug 2019 - Present
Critical member of senior management for a bespoke eCommerce Christmas retailer driving market growth through maintaining brand presence, improving operations and serving customers needs. The enjoyment of the challenge is keeping Christmas Warehouse the leader in Australia within its market niche. - Drive the online strategy for a seasonal retailer with effective eCommerce business management. - Continually develop the online brand with the goal of building sustainable relationships for Christmas fanatics - Manage all eCommerce-related solutions including SEO, CMS, CRM, freight & payment gateways, and required data transfer between all applications. - Depended on to manage communication between multiple departments for projects & sales including web development, corporate sales, digital marketing & fulfilment. - Guide business growth with market research & sound analytical skills by interpreting & reporting on data analysis from multiple sources including Google Analytics, Google Console, CMS & POS. - Implement & successfully manage multiple local & international marketplaces with B2B CMS, and social media pages. - Manage 30 international & 6 local product manufacturers & vendors with product specifications, packaging & all adhere to Australian standards. - Manage all website content including merchandising, multimedia & operations. - Develop strategy for customer order & business reviews with Email Marketing. - Hire & train Customer Service team for online store, marketplaces & brick-and-mortar retail outlets. - Responsible & critical to success of each years' sales with preparing for & launching every season and managing inventory across all locations. - Manage warehouse supervisor with online orders, order fulfillment & inventory management. - Leverage customer & team interactions for website UI & UX understanding and enhancements. Show less
-
-
-
Paramount Liquor
-
Australia
-
Food and Beverage Services
-
1 - 100 Employee
-
Inventory Control Manager
-
May 2018 - Apr 2019
Accurate inventory makes everyone's life easier! Driven by creating order and with a keen eye for detail, I made the impossible, possible. - Onboard & manage small team with receiving, processing & putting away daily orders - Quality check all incoming orders & resolve issues as required - Process weekly interstate transfers - Cycle count weekly all inventory & manage expiring perishables - Receive international containers & cycle with existing inventory - Assist & train floor managers & staff with ERP system - Coordinate empty keg returns with over 30 vendors Show less
-
-
-
The Christmas Warehouse
-
Australia
-
Retail
-
1 - 100 Employee
-
Warehouse & Logistics & Manager
-
Jul 2017 - Apr 2018
What could be more fun than shipping the excitement & joy of Christmas? Improving accuracy and efficiency while creating a fun, safe warehouse creates an environment which everyone can enjoy. - Hire, onboard & supervise team of 20 warehouse assistants- Coordinate the receiving & processing of international PO's- Manage pick/pack & dispatch team for all website orders constantly improving operations- Process & manage the preparation and distribution of all store transfers communicating with destination managers- Liaise with all logistics providers for required transportation & problem solving at critical times- Tracked production and quality control procedures to proactively identify systems requiring improvement- Coordinate & oversee yearly inventory stocktakes for warehouse & all retail stores stocktake Show less
-
-
Digital Media & Inventory Manager
-
Jan 2013 - Apr 2018
Being creative while playing with analytics and data, eCommerce, Digital media and content management brings all of these together and it is so much fun. Making data dance in excel to get information or writing with the challenge of being comprehensive incorporating SEO keywords are challenges to enjoy! - Establish the online brand through website content management of SEO, copywriting, merchandising & multimedia- Foster market growth by developing the brand on new marketplaces like Google Shopping and managing AdWords campaigns- Formulate organic SEO keyword strategy- Critical member preparing product launch every year with over 1000 SKUs- Control multiple large datasets to improve marketing & inventory management with functions: IF, SUM, INDEX, MATCH, VLOOKUP- Expand customer relationships with social media marketing. Test & implement brand on new platforms with market relevance- Develop relevant analytical reports from Google Analytics to build online business market understanding & inform business decisions- Manage web developer for API & website UI projects- Responsible for developing and implementing department policy & procedures- Dependable inventory management critical for unique seasonal business success- Mentor area managers, store management teams and sales assistants with brand & operations- Effective communication between multiple departments & management with online strategy, product information & inventory management Show less
-
-
Assistant Retail Operations Manager
-
Sep 2004 - Dec 2012
Key team member that coordinated the set up & operating of over 90 seasonal retail stores across 3 states. Duties included- manage internal product information document in Excel for full product catalogue of imported products- write product descriptions for in-store price tickets- manage & prepare all details for store set up construction with 2 months to set up 13 retail stores- construct all unique stores floor plans using CAD- coordinate & manage required tradespeople including in-store security with each new store construction- set up & network all retail stores POS with off-site server- assist the management of & train up to 150 employees & 28 store managers & assistants each season- mentor up to 3 area managers each season- on call to resolve an in-store technical issues or assist with customer service- manage in-store musical entertainment & confectionery dispensers- coordinate the deconstruction of temporary stores each season- document & manage store fixtures & assist with end of season stocktake- manage relationships for all stakeholders in with retail stores & the set up & deconstruction- report directly to general manager & retail operations manager Show less
-
-
Store Manager
-
Sep 2002 - Sep 2004
Responsible for the management & of day to day operations of retail store.Duties included- manage a team of 10- customer service- end of day reconciliation- staff rostering- product merchandising- store set up & pack down- manage relationships for all stakeholders with store operations- report directly to retail operations manager & directors
-
-
-
Hog's Breath Cafe
-
Restaurants
-
1 - 100 Employee
-
Head Cook
-
2000 - 2002
-
-
-
Fantastic Furniture
-
Australia
-
Retail
-
300 - 400 Employee
-
Assistant Supervisor
-
1997 - 2000
-
-
-
Sail Venture Cruises
-
Sydney, Australia
-
Apprentice Chef
-
1996 - 1997
-
-
-
Ziggy's Bar & Grill
-
Parramatta
-
Apprentice Chef
-
1995 - 1996
-
-
-
PB's Bar & Grill
-
Darlinghurst
-
Apprentice Chef
-
1995 - 1995
-
-
-
Harold Park Hotel
-
Australia
-
Restaurants
-
1 - 100 Employee
-
Apprentice Chef
-
1994 - 1994
-
-
-
Penrith Leagues Club
-
Penrith
-
Apprentice Chef
-
1993 - 1994
-
-
-
Jordan's Seafood Restaurant
-
Darling Harbour
-
Apprentice Chef
-
1991 - 1993
-
-
Education
-
Southern Cross University
Bachelor's Degree, Digital Business -
TAFE NSW
Diploma, Operations Management and Supervision -
McCarthy Catholic College
Higher School Certificate, 11 -
St Agnes Catholic High School
School Certificate, 7 - 10