Experience

True Media
• United Kingdom
• Media Production
• 1 - 100 Employee
• Client Strategy Supervisor

  • Feb 2023 - Present


Minnesota Timberwolves

• United States
• Spectator Sports
• 200 - 300 Employee

• Hoopman and Blimp

  • Dec 1999 - Present

  Also served on volunteer Social Media Advisory Committee, run by team's interactive department. Also served on volunteer Social Media Advisory Committee, run by team's interactive department.



Cuneo Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Feb 2023 - Feb 2023

• Account Executive

  • Jul 2020 - Jan 2023


RSP Architects
• United States
• Architecture and Planning
• 400 - 500 Employee
• Marketing

  • Oct 2019 - Jul 2020

Preston Kelly
• United States
• Medical Practices
• Account Supervisor

  • Feb 2019 - Jul 2019


evolve24

• United States
• Software Development
• 1 - 100 Employee

• Engagement Manager, Marketing Strategist

  • Jan 2016 - Feb 2019

  • Advise on overall brand strategy for several clients, including Purina, Sleep Number, and more • Clients include/have included: Purina, Sleep Number, IBM, United Soybean Board and more. • Served as daily, on-site point of contact for one of the agency's marquee clients - Sleep Number • Manage all aspects of select accounts, including regular communication and strategic growth initiatives • Develop and present actionable, real-time strategic social media and product positioning strategy insights on a daily, weekly and ad-hoc basis • Assist client team in developing digital content strategy on a monthly and quarterly basis • Coordinate the work of a remote team of agency data analysts to provide deeper actionable information for the client’s customer insights and brand strategy teams as needed



YA | Engage

• Account Manager

  • May 2014 - Dec 2015

  • Served as daily point of contact to complete digital and loyalty-driven marketing deliverables for one of agency's largest and most active accounts - T-Mobile. • Brands serviced include T-Mobile, MetroPCS, brightspot, Univision Mobile, Walmart Family Mobile, and GoSmart Mobile. • Managed all aspects of the account in conjunction with account director. • Responsible for strategic development of client projects and client relationship as a whole. • Worked directly with the client on tight time lines to produce digital deliverables involving multiple other national name-brands • Coordinated and managed the work of a team including project managers, design staff, and development resources • Team's work contributed to the client winning an award from JD Power Wireless in July 2014



The American Outlaws, Minneapolis/St. Paul Chapter

• Volunteer Social Media Coordinator

  • Mar 2011 - Dec 2015

  • Strategized launch of Twin Cities chapter of United States Soccer supporters’ organization (msp.theamericanoutlaws.com). • Managed all media touch-points, including social media and digital media outreach. • Conceived and produced digital content for chapter website. • Developed and executed promotional apparel design and production. • Conceptualized and produced original chapter logos for several chapters nationwide. • Strategized launch of Twin Cities chapter of United States Soccer supporters’ organization (msp.theamericanoutlaws.com). • Managed all media touch-points, including social media and digital media outreach. • Conceived and produced digital content for chapter website. • Developed and executed promotional apparel design and production. • Conceptualized and produced original chapter logos for several chapters nationwide.



Target

• Mexico
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Project Manager, In-Store Marketing (ISM) - Contract

  • Aug 2013 - May 2014

  Contracted by Celarity • Managed production of over 600 separate creative deliverables for numerous brand-name entertainment and electronics brands. • Organized deployment of in-store marketing print creative for reinvention and merger of retailer's Entertainment and Electronics departments for selected stores nationwide. • Served as daily point of contact for creative partners, multiple functional teams and external stakeholders. • Executed creative concept approval by bringing together agency partners, external vendors, and internal stakeholders. • Coordinated review and production process to ensure timely project completion, including managing timing and action plans.



Russell Herder

• United States
• Advertising Services
• 1 - 100 Employee

• Account Coordinator and Digital Specialist

  • Jan 2012 - May 2013

  • Clients include: American Association of Medical Colleges, Black Bear Lodge and Casino, Earle Brown Heritage Center, Essentia Health, Grand Rapids State Bank, Grand View Lodge, Meeker Memorial Hospital, Minnesota Department of Health, Minnesota Department of Human Services, Mobilegs, Taiyo International, Tanque Verde Ranch, TCF Bank, University of Minnesota. • Assist in creating brand and communication strategy for clients with local, regional, and national scope. • Serve as direct point of contact for multiple clients, including writing briefs and coordinating production teams. • Conduct and assist in primary and secondary research to guide account planning. • Plan and executed client campaigns across a variety of media. • Prepare new business proposals. • Write print, radio, social, and web copy. • Develop, execute, and manage social media communities for multiple clients simultaneously. • Provide digital metric reports for clients on weekly and monthly basis. • Send social media monitoring reports to clients daily. • Manage client and agency social, web, and blog content.



Spyder Trap Online Marketing

• Project Management and Social Media Intern

  • Oct 2011 - Jan 2012

  • Clients included: Children’s Hospitals and Clinics of Minnesota, CSM Corporation, Defending The Blue Line, L&M Fleet Supply, Tucker Hibbert, UnitedHealth Group (UnitedHealthcare and Optum Brands), WA Frost and Company. • Coordinated projects by communicating directly with clients. • Directed creative and development groups to produce quality deliverables. • Trafficked projects to production teams. • Prepared digital and social media strategy for clients. • Managed client social, web, and blog content; wrote web copy for selected clients • Coordinated client website go-live. • Tracked client budgets.



MindShare

• Arts & Crafts

• Insights Intern, Marketing Communications & Media Planning

  • Sep 2010 - Dec 2010

  • Clients included Castrol, Ford, Freeview, Mazda, Nestlé, Tesco, TONI&GUY, Unilever and Volvo. • Prepared traditional and emerging media strategy for clients. • Developed and executed client marketing environment reports; delivered to client on a monthly basis. • Researched, analyzed and presented media trends and client data to alter/augment client media buy. • Worked closely with creative and business planning teams to develop scheduled client briefs. • Led project to implement new client presentation techniques.



Museums of Minnesota

• United States
• Museums, Historical Sites, and Zoos

• Intern, Production Associate

  • Jun 2010 - Sep 2010

  • Improved nonprofit organization’s visibility through use of social networking utilities. • Expanded client relations and information management activities. • Prepared partnership proposal to gain additional funding for documentary series. • Improved nonprofit organization’s visibility through use of social networking utilities. • Expanded client relations and information management activities. • Prepared partnership proposal to gain additional funding for documentary series.



LetsGoDU Blog

• Contributor in Digital Content Strategy and Development, Promotions Execution

  • Sep 2008 - Jun 2010

  • Developed new website for independent DU hockey support group, including all site design and content. • Designed promotional items and assisted with other support group marketing activities for several games. • Developed new website for independent DU hockey support group, including all site design and content. • Designed promotional items and assisted with other support group marketing activities for several games.



University of Denver Athletics Dept.

• Intern: Creative Production, Promotional Strategy and Execution.

  • Jun 2009 - Nov 2009

  • Developed and designed various promotional giveaways and related items. • Developed, designed and distributed general information posters and fliers for all revenue-generating sports. • Developed and designed various promotional giveaways and related items. • Developed, designed and distributed general information posters and fliers for all revenue-generating sports.



Carlson Marketing

• United States
• Advertising Services
• 300 - 400 Employee

• Account Services and Strategy Intern: Interactive and Creative "Door C"

  • Jan 2008 - Aug 2008

  • Clients included AARP, Aramark, and British Airways. • Developed e-mail and digital consumer retention strategies. • Synthesized insights on applications for new and emerging media. • Aided client services teams in gathering relevant primary and secondary data for client briefs. • Conceived and executed Millennial generation behavioral roadmap for agency. Involved organizing and conducting focus groups; creating, distributing and analyzing on-line survey; conducting secondary research; and developing interactive presentation for eventual use as a platform for client presentations.