Matthew Batson, CEM, CVP

Vice President of Operations at Florida Fresh Floral
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Contact Information
Location
Greater Orlando
Languages
  • English Native or bilingual proficiency

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Bio

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Credentials

  • Certified Venue Professional
    International Association of Venue Managers
    Jan, 2018
    - Sep, 2024
  • Certified in Exhibition Management
    International Association of Exhibitions and Events (IAEE)
    Oct, 2016
    - Sep, 2024

Experience

    • United States
    • Events Services
    • 1 - 100 Employee
    • Vice President of Operations
      • Jul 2023 - Present

      Florida Fresh Floral, also known as Magical Floral & Gifts services the Lake Buena Vista area with custom floral and decor for weddings and corporate events while Florida Fresh Events services the nation.

    • Vice President Operations
      • Jun 2023 - Aug 2023

    • United Kingdom
    • Advertising Services
    • Event Director - Gaming Community Expo (GCX)
      • Jan 2023 - Present
    • United Kingdom
    • Entertainment Providers
    • 1 - 100 Employee
    • Logistics Supervisor
      • Jan 2012 - Present
    • United States
    • Hospitality
    • 100 - 200 Employee
    • Asst. Technical Operations Supervisor
      • Dec 2019 - Jun 2023

    • Facility Maintenance Coordinator
      • May 2018 - Dec 2019

    • Assistant Supervisor of Event Utilities
      • Jan 2015 - Dec 2019

      Supervisor nearly 150 employees to provide utility services for clients and exhibitors when they attend events at the Orange County Convention CenterUtilities include: power, water, compressed air, natural gas, LP gas, and drainage

    • United Kingdom
    • Business Supplies & Equipment
    • Executive Assistant / Project Manager
      • Jul 2017 - Dec 2019
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Student
      • Dec 2013 - Dec 2015
    • India
    • Hospitality
    • 300 - 400 Employee
    • Assistant Banquet Set Up Manager
      • Sep 2014 - Jan 2015
    • Rigging Scheduler
      • Jan 2014 - Aug 2014

      Currently I schedule teams of riggers to complete all in-house rigging needs for the Orange County Convention Center. Currently I schedule teams of riggers to complete all in-house rigging needs for the Orange County Convention Center.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Event Prep Supervisor
      • Oct 2011 - Aug 2013

      Supervise changeovers and conversions for 11 facilities, including: -White Oak Amphitheater -War Memorial Auditorium -Terrace Banquet Center -Special Events Center -ACC Hall of Champions -6 Meeting Rooms -Greensboro Coliseum -Greensboro Aquatic Center -Odeon Theater Supervise changeovers and conversions for 11 facilities, including: -White Oak Amphitheater -War Memorial Auditorium -Terrace Banquet Center -Special Events Center -ACC Hall of Champions -6 Meeting Rooms -Greensboro Coliseum -Greensboro Aquatic Center -Odeon Theater

    • United States
    • Security and Investigations
    • 700 & Above Employee
    • Sports and Entertainment Intern
      • Apr 2011 - Aug 2011

      • Hired, trained, and staffed over 750 event temporary employees in Maryland • Scheduled over 750 employees in under 30 days • Managed the grand patron entrance of the U.S. Open for 7 days • Provided security for golfers and patrons during the 7 day U.S. Open Championship • Managed the mass-exit of over 25,000 patrons proceeding the trophy presentation • Hired, trained, and staffed over 750 event temporary employees in Maryland • Scheduled over 750 employees in under 30 days • Managed the grand patron entrance of the U.S. Open for 7 days • Provided security for golfers and patrons during the 7 day U.S. Open Championship • Managed the mass-exit of over 25,000 patrons proceeding the trophy presentation

    • Event and Marketing Intern
      • Dec 2009 - Apr 2011

      Arranged local business to sponsor event Oversaw negotiations and transactions between businesses and the Florida Restaurant Assoc. Directed volunteer staff and VIP's interactions Assisted with collection of proceeds for local charities Acted as liaison for 5 performing artists/bands Event Staff April 2005 - December 2009 Consolidated monies from all entry-gate volunteers Supervised food and beverage vendors Organized canned food donations for Harry Chapin Food Bank Show less

    • United States
    • Entertainment Providers
    • Hire Coordinator & Orientation Director
      • Sep 2009 - Apr 2011

      Oversaw hiring and interview process Finalized hire paperwork and promptly notified new hiresRevised and launched new hire orientation processResponsible for training of new hires

    • Security Supervisor
      • Feb 2009 - Apr 2011

      Organized co-workers responsible for security operations during arena eventsResponsible for promoting and training new security supervisorsMaintained crowd control of nearly 12,000 patronsManaged parking crew in a 2,000+ space parking lot/garageWorked alongside traveling talent's security to uphold safe atmosphere Instructed emergency evacuation procedures for employees

    • Usher/Changeover/Technical Crew Experience
      • Aug 2008 - Apr 2011

      Participated in Tech 101, Small PA, Spotlight, Customer Service, and CPR classesLead event crews of up to 55 peopleWorked alongside technical division during concerts and special eventsParticipated as in-house roadie/techAssisted with sets and strikes for all arena eventsProvided superior customer service to clients and patronsManaged customer complaint and resolution process

    • Business Intern
      • May 2010 - Aug 2010

      Assisted with organization of 3 million dollar FY2010/2011 budget Gathered newspaper and other historical information for annual reportOrganized mail-out of 6,800 patron fliers for craft festivalProvided assistance with over 2,000 vendor applications/registrationsOrganized/updated current business websiteAssisted with the creation of Venue's Business PlanCreated comprehensive list of media contactsAsset management and inventory

    • United States
    • 1 - 100 Employee
    • House Manager
      • Aug 2008 - Jul 2009

      Managed collections of rent from 28 residents totaling over $47,000 Repaired all residential complaints in a timely manner Assisted with food and beverage purchasing for 50+ fraternity members, $75,000+ Managed collections of rent from 28 residents totaling over $47,000 Repaired all residential complaints in a timely manner Assisted with food and beverage purchasing for 50+ fraternity members, $75,000+

    • Norway
    • Events Services
    • Market and Guest Relations Research Intern
      • May 2008 - Aug 2008

      Conducted market research Studied responses of guests to compile research outcome Implemented guest counting system of over 10,000 people Designed, developed, and executed guest relations surveys Conducted analysis and presented findings to city members Conducted market research Studied responses of guests to compile research outcome Implemented guest counting system of over 10,000 people Designed, developed, and executed guest relations surveys Conducted analysis and presented findings to city members

    • Student Associate
      • Jan 2008 - Aug 2008

      Provide customer service and perform routine maintenance for student game room. Provide customer service and perform routine maintenance for student game room.

Education

  • University of Central Florida
    Master's Degree, Hospitality and Tourism
    2013 - 2015
  • Venue Management School @ Oglebay
    Completed Both Years of VMS, Venue Management
    2012 - 2013
  • University of Florida
    Bachelor of Science, Recreation, Parks and Tourism; Tourism/Hospitality Management & Event Management
    2007 - 2011
  • Ida S. Baker High School

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