Experience

Signature Fitness | Premium Exercise Equipment

• Co-Founder

  • Jan 2021 - Present



BALANCEFROM LLC

• United States
• Retail
• 1 - 100 Employee

• Head of Sales & Analytics

  • Aug 2020 - Present

  Grew 9-figure revenue eCommerce business by 10% in 2021Expanded business into international marketsActed as head of accounts for Walmart International, Spreetail, TJ Maxx & Marshall's, Snappy GiftsCreated, Co-Founded and Directed Signature Fitness, a high-end e-commerce fitness equipment brand selling over $2mm in GMV in its first 18 months at marketDeveloped and directed all brand stories, digital assets, and marketing campaignsSuccessfully bid for space in Walmart brick & mortar storesOther responsibilities include channel strategy management, product development & sourcing, digital asset creation, international & domestic logistics, web development, cost and contract negotiation



Jet.com

• IT Services and IT Consulting

• Category Specialist

  • Jul 2018 - Aug 2020



Walmart eCommerce

• Brazil
• Technology, Information and Internet
• 500 - 600 Employee

• Category Management

  • Jul 2018 - Aug 2020

  -Owned P&L of Strength Training Equipment business on Walmart.com generating $24 million annually-Grew topline 100% and bottom line by 1500 bps during my tenure-Specific responsibilities included ownership of growth strategy, pricing strategy, product assortment, supply chain, global sourcing, vendor relationships, channel optimization, analytics, demand forecasting and content quality. -Owned P&L of Strength Training Equipment business on Walmart.com generating $24 million annually-Grew topline 100% and bottom line by 1500 bps during my tenure-Specific responsibilities included ownership of growth strategy, pricing strategy, product assortment, supply chain, global sourcing, vendor relationships, channel optimization, analytics, demand forecasting and content quality.