Experience

HOTSHOT

• Canada
• Events Services
• 1 - 100 Employee

• President and CEO

  • Jul 2019 - Present

  Greater Boston Area



Brand Growth Advisors

• Founder

  • Mar 2017 - Present

  Greater Boston Area Brand and Strategy advisory for CEO's / CMO's / Founders / Private Equity serving small to mid-market brands and organizations looking to drive scale and outsized growth with classic brand building and operational expertise.



Kayem Foods, Inc.

• United States
• Food Production
• 100 - 200 Employee

• Board Member

  • Jan 2017 - Present

  Greater Boston Area Member - Strategic Planning Committee, Compensation Committee



SharkNinja

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Senior Vice President, Brand Marketing

  • Sep 2015 - Mar 2017

  Boston, Massachusetts Built and transformed new Brand Marketing function, strengthening go-to-market strategies and execution, new product positioning and portfolio management and Digital / E-Commerce capabilities. Direct responsibility for 40 member Brand organization including Brand Management, Advertising / Infomercial development and production, Web / E-Commerce, and Creative Services



Kraft Foods Group

• Senior Vice President - Marketing, Cheese & Dairy

  • Jan 2014 - Aug 2015

  Chicago, Il Full P&L responsibility for $4 Billion portfolio of brands including Kraft Natural Cheese, Kraft American Singles, Philadelphia cream cheese, Velveeta, and Cracker Barrel. Responsibility for developing long-term strategies and annual operating plans within highly developed and competitive categories. Direct responsibility for 65 person Marketing organization including Key category teams, Innovation, Consumer Insights, Advertising, and Analytics.



Welch's

• United States
• Manufacturing
• 1 - 100 Employee

• Chief Marketing Officer

  • Sep 2010 - Jan 2014

  Concord, Ma Responsible for strategic and commercial leadership for Welch's with a diversified portfolio of products across 10 Food & Beverage categories. Lead team of 35+ Marketers with responsibility for growth of the existing product portfolio, New Products / Innovation, Licensing, Consumer Insights, Advertising / Public Relations, and Consumer Service.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• General Manager - Global Shave Care & Male Blade & Razor Innovation

  • Mar 2007 - Aug 2010

  Boston, Ma Managed Global Shave Care business with P&L responsibility for $800 Million Global business. Lead multi-funstion team with responsibility for Marketuing, Finance, Product Supply, Market Research and R&D. Additionall, Led long term Blade & Razor initiative strategy and product innovation including initiative pacing and streaming and launch planning and implementatiobn in all lead markets.

• Global Marketing Director - Male Blade & Razor Systems

  • Feb 2002 - Feb 2007

  Boston, Ma Drove strategic growth planning for portfolio of products with Net Sales of $2.6 Million. Responsible for portfolio management, brand equity and brand architecture definition, global communications planning and advertising, new products launch planning, regional marketing plan guidelines, packaging, and pricing. Lead 6 Direct reports and 30 person cross-geography marketing lead in 7 regional hubs



The Gilllette Company

• United States
• Hospitals and Health Care

• Global Marketing Director - Emerging Markets

  • Jan 2002 - Jan 2004

  Pioneered Emerging markets strategy with focus on China, India, Russia, and Central Eastern Europe. Established priority market identification and led strategic growth planning while leading advertising development and new product planning.



The Gillette Company

• United States
• Hospitals and Health Care

• Assistant / Associate / Brand Manager / Business Development Manager

  • Aug 1994 - Jan 2002

  Boston, Ma Series of Brand Management and Business Development roles with increasing responsibiltiy