Matt W.

Senior Director, Digital Marketing at Mason Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Rochester, New York, United States, US

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5.0

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Mike DiGiacomo

Matt is a highly skilled digital marketer and impactful leader. Focused on making a true impact for his clients, his question is always... What are we trying to achieve? And not, how can I benefit. Working with him at Mason Digital, I've been able to rely on him as a mentor in the space and look forward to continue our growth together in the company.

Bob Burch

I had the pleasure of working with Matt for a year and a half at Martino Flynn. Right from the start, Matt quickly jumped in and took on multiple accounts. He did a great job analyzing performance, pulling out key takeaways for clients, and making strategic recommendations to improve ROI. Not only was he hard-working, but Matt's desire to learn and figure things out on his own made him very easy to manage. He regularly soaks up all he can from industry blogs, webinars, and anything else he can find. Matt's willingness to learn will lead to a bright future in digital media.

Virginia (Ginny) O.

Matt has really impressed me. When I first met him as a student he wasn't sure what path he wanted to take for his career. Not long after, he figured out what he wanted to do and he has put everything into it. He is a hard worker and a very dedicated person. He is honest and genuine. If he doesn't know something he will put the extra effort in to figure it out. He won't disappoint you. I would highly recommend Matt, any company would be lucky to have him on their team.

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Credentials

  • Growth-Driven Design Certification
    HubSpot
    Jun, 2016
    - Oct, 2024
  • Inbound Certification
    HubSpot
    Jan, 2016
    - Oct, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Sep, 2022
    - Oct, 2024
  • Google Ads Search Certification
    Google
    Jun, 2022
    - Oct, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Director, Digital Marketing
      • Jul 2021 - Present

    • Director, Digital Marketing
      • Feb 2017 - Jul 2021

      I am the main point of contact and lead strategist for Mason Digital's largest clients. In addition to this, I inspire, train, and manage a team of digital marketing technologists who are responsible for delivering exceptional results and service to our customers. In the time I have been at Mason, I have helped to triple agency revenue by bringing new, innovative ways to help establish our clients in the ever changing digital landscape. Whether that way is our new Data Informed Design web development process, implementing an interactive reporting dashboard tool, or participating in new business pitches, all have established the firm as a preeminent provider of digital marketing services in Western NY.

    • Sr. Digital Strategist
      • Oct 2014 - Jan 2017

      Lead strategic digital marketing initiatives and execution for clients by translating planned objectives into actionable results. Connect digital to all aspects of clients’ business to drive growth opportunities and deliver effective digital marketing recommendations.Responsible for successfully planning, analyzing, recommending and implementing multi-channel strategies to meet clients’ digital marketing goals.

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Sr. Digital Planner/Buyer
      • Oct 2013 - Oct 2014

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Digital Media Manager
      • Jan 2012 - Oct 2013

      • Develop campaign digital media strategy• Negotiate, set up and purchase online display, email marketing, social media, paid search, mobile, and digital video • Responsible for SEO analysis, strategy, and optimization of clients websites• Responsible for reporting, analysis, and optimization of online campaigns • Develop campaign digital media strategy• Negotiate, set up and purchase online display, email marketing, social media, paid search, mobile, and digital video • Responsible for SEO analysis, strategy, and optimization of clients websites• Responsible for reporting, analysis, and optimization of online campaigns

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Media Coordinator
      • Aug 2010 - Jan 2012

Education

  • SUNY Brockport
    BS, Communications
    2006 - 2008
  • Monroe Community College
    Broadcast Communications, Communication and Media Studies
    2003 - 2005

Community

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