Matthew Ward

Marketing Strategist at Sprint Education
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • Latin Elementary proficiency
  • German Elementary proficiency

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Bio

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Strategist
      • Nov 2020 - Present

      Not just a friendly face, once I'm done shooting the breeze with clients and giving newbies a tour of our Campus software, I spend my time on internal strategy and writing content that captivates then converts.• Partnering with clients to achieve their objectives.• Providing ongoing direction to our clients and internal Campaigns team.• Nurturing and building relationships and connecting our client's goals with our products and services.• Qualifying enterprise deals for Sprint Education.• Conducting client meetings and training.• Cultivating and maintaining an excellent knowledge of email marketing and sector expertise.• Maintaining a culture of collaboration, friendly competition, and in general, just being a dude.

    • Copywriter
      • Jul 2019 - Nov 2020

      Crafting vivid and concise copy will always be my favourite activity. I find nothing more satisfying than penning a slick turn of phrase.• Writing engaging copy for digital marketing campaigns.• Contributing to Sprint Media's content machine, including blogs, videos, whitepapers and value assets.• Strategising and liaising with clients, building relationships via all communication mediums.• Campaign Response Management• Generating and executing ideas consistent with Sprint Media's and clients' marketing aims.• Creating synergy with other departments to ensure support for the agreed-upon strategies.• Coordinating with associated departments to ensure the smooth delivery of clients' digital marketing campaigns.

    • United Kingdom
    • Photography
    • 1 - 100 Employee
    • Digital Marketer & Communications Specialist
      • Sep 2016 - Jun 2019

      • Develop and improve customer engagement for Clifton Cameras Ltd. and associated businesses via social media and digital marketing strategies.• Manage customer communication through social media.• Ensure Clifton Cameras' content is engaging and appropriate.• Liaise with agreed third parties to produce content for all platforms.• Produce reporting for business directors on social media performance and future strategy.• Work with other departments to ensure support for the agreed-upon social media strategy.• Meet with the wider marketing department to ensure content on our social media channels fits within the framework of a larger integrated marketing strategy.• Produce, coordinate, and present video content incl. product reviews, guides, and narratives surrounding company-hosted events.• Write SEO-optimised copy for landing pages and blog posts.• Create SEO-optimised web listings for products across all categories.• Design graphics for product listings and promotional materials.• Manage customer correspondence, product listings, blog posts and promotional marketing strategies through CMS.• Ensure strong working relationships with distributors and manufacturers• Attend product releases and industry events hosted by manufacturers• Maintain a wide breadth of product knowledge to provide current and accurate information

    • Accessories Category Buyer & Digital Marketer
      • Sep 2016 - Feb 2017

      Aiding in increasing brand awareness, growing the accessories category volume and supporting efforts in developing social media and future marketing strategies. Ensuring Clifton Cameras remains best in class for the independent photo channel.• Meet with suppliers to evaluate product lines.• Ensure strong working relationships with suppliers.• Gain support for promotional activity and manage push and pull strategies by product.• Report on and sustain stock levels. • Understand the market for my category• Design and manage web page content for products.• Prepare and manage brand promotional strategies • Prepare range plans with rationale.• Web listings of assigned categories.• Communicating with all necessary internal departments to ensure business continuity.• Designing graphics and banners for listings online as well as magazine adverts.

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • International Marketing Executive
      • 2014 - 2015

      Recruited international students through the International Development Centre by creating global marketing materials, writing copy, managing social media, and producing monthly communications. Recruited international students through the International Development Centre by creating global marketing materials, writing copy, managing social media, and producing monthly communications.

Education

  • University of Gloucestershire
    BA Marketing, Advertising and Communications
    2012 - 2016

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