Marketing Director

• May 2022 - Present

Project Manager

• Sep 2021 - Present

Marketing Strategist

• Jul 2019 - Jul 2021

Partnered with scores of clients to strategize and implement national advertising campaigns with focuses on:  Comprehensive omni-channel campaigns ensuring each individual tactic in the campaign supports the overarching goal  Thought Leadership to position those companies/brands as experts in their fields  Trackable metrics providing the data needed to guide future marketing decisions and prove effectiveness of individual tactics Responsible for new client development as well as maintaining the portfolio of clients worked with from a customer service standpoint Coordinated internal resources to ensure the accurate execution of complex strategies

Marketing and Communications Specialist

• Jul 2018 - May 2019

Coordinated/executed the divisions internal global communications platform Designed and implemented an educational product catalog with an interactive UI Assisted with internal/external event planning and execution Supported the Sales Team with:  Marketing materials/presentation for the sales process  Data analytics for internal decision making as well as customer support Coordinated/executed the divisions internal global communications platform Designed and implemented an educational product catalog with an interactive UI Assisted with internal/external event planning and execution Supported the Sales Team with:  Marketing materials/presentation for the sales process  Data analytics for internal decision making as well as customer support

Marketing Specialist

• Sep 2013 - Jul 2016

AWARDS: July 2015 - Delivering Results Award - Overcame environmental factors to exceed financial expectations * Drafted copy, and coordinated with specialists where necessary, to populate marketing vehicles, including but not limited to:  Full social media calendar via Twitter and LinkedIn  Established and coordinated a market facing blog focusing on the implications of trends and scientist developments across the food industry  Monthly and quarterly newsletter style email distribution * Contact lead, logistics coordinator, and creative consultant between external agencies and internal partners * Complete ground up redesign of customer facing website integrating new functionality to update the End-User Interface and streamline the buying cycle  coordinated between external agencies & IT contractors, internal IT department, and personally testing every aspect across all viewing mediums * Organized technical product portfolio into a customer-centric view assisting a non-technical sales force to meet technical customer needs * Mined multiple databases and distilled information into a usable format while working as liaison/translator between marketing teams and internal R&D resources to facilitate direction changes and/or new product creation

Online Litigation Marketer for the Corporate Segment

• Jun 2012 - Sep 2013

* Coordinated/executed the direct-to-customer product marketing stream, including; e-mail, online ad placement, direct mail, internal sales promotions/incentives, etc.* Implemented and lead department coordination to ensure each facet is operating towards the same goals and not duplicating efforts* Created educational programs for sales force focusing on new product offerings, sales tactics, and implementation strategies* Recreated internal department website; updating the User Interface for ease of execution, reorganizing information/wire frame to more closely align with departmental goals and offerings, converted to new HTML format, and communicated to internal partners

Academic Segment Print and e-Marketer

• Nov 2011 - Jun 2012

* Coordinated/executed the e-mail marketing stream for the educational Faculty targets, including; coding, list solicitation/manipulation, approvals, deployment, etc.* Facilitated the direct mail marketing stream from job forecasting, to material creation, to direct mailings* Compile, evaluate, and communicate month-over-month data surround the e-mail stream and modify the ongoing program based on how that analysis is trending

Marketer

• Apr 2010 - Nov 2011

AWARDS: August 2010 - Quick Win Award - Converting high-risk Print/CD customers to long-term contracts* Managed a retention program; coordinating the efforts of multiple company factions with a realized 2011 savings of $2.6M* Coordinated a pre-notification system alerting specific customers to pertinent information regarding their particular subscriptions* Wrote and communicated value language for pricing program, individual products, product groups, specialized promotions to internal/external stakeholders* Managed the Print-Retention marketing budget, maintaining an accurate month over month view of the current and forecast spend* Collaborated with creative agencies on various jobs including; direct-to-customer sales generation, internal/external awareness, sale cycle nurturing campaigns, etc.* Facilitated multiple functions of a large contracting program including; logistical organization of monthly new customer on-boarding, annual savings notification, program term changes, etc.

Marketing Coordinator

• Aug 2007 - Jul 2011

* Organized, Implemented, and managed a retention program; utilizing multiple company factions reporting over $1M in retention savings in 2009 and $2M in 2010* Managed a large contracting program, including; facilitating the launch of new online account tool, on-boarding new customer programs, and reporting usage/earnings* Created internal webpage with continual updates to maintain up-to-date information* Managed the marketing budget maintaining an accurate month over month view of the current and forecast spend* Created and produced never-before-used sales/educational tool for every jurisdiction of the sales force* Collaborated with internal creative agencies on various jobs including; direct-to-customer sales generation, internal/external awareness, sale cycle nurturing campaigns, etc.* Created a peer-to-peer video training program in conjunction with Insides sales teams and internal training organization * Developed marketing strategies/materials to drive an instant awareness e-mail program * Coordinated the trade show logistics, including; sales tools/collateral creation, on-site sales needs, product selection, etc.