Management Consultant

• Nov 2020 - Present

Marketing Director

• Sep 2018 - Nov 2020

Smartphones have become a daily, hourly, by-the-minute obsession for so many of us all over the world. Working in such a rapidly evolving and tightly competitive industry continues to be one of the most demanding, educational and enjoyable challenges I've faced in my career. • Joined NUU Mobile, a smartphone manufacturer, in the Hong Kong head office. • Responsible for overseeing in-house and agency efforts in creative development, PR activities, product proposition formation, event planning, and closely involved in product planning and development. • Supporting local teams in key markets USA and UK, as well as new growth with distributors in Middle East and Africa. • Launched all-new brand positioning project and campaign through global 4A agency. • Overseeing B2C efforts in e-commerce, and collaborating in B2B development with US operators. • Managing contract negotiations and IP disputes. Show less

Senior Product Marketing Manager

• Jul 2017 - Jan 2018

Smartphones have become a daily, an hourly, a by-the-minute obsession for so many of us all over the world - working in such a tightly competitive industry was a unique experience. • Accepted an offer to join TCL's Alcatel smartphone brand in their Global Products and Marketing Center in Shenzhen. • Was responsible for forming product positioning, value propositions, and marketing concepts for the company’s 2018 entry line of smartphones. • Developed marketing tools, training and briefings for sales and marketing teams worldwide. • Coordinated with hardware and software design teams on product development. Show less

Product, Digital, PR Marketing Manager

• Nov 2013 - Jun 2017

An exciting whirlwind five-year journey with one of the world's largest home appliance and HVAC manufacturers, where I helped to bring their brand outside of China.• Based in Corporate Marketing Department in head office.• A leading Fortune 500 HVAC and appliances manufacturer, with brand and OEM operations in markets on every continent.• Oversaw creation of our interim global brand & product guidebook, for informing on advertising design and templates for localization, as well as basic brand guidelines.• Involved in new re-positioning for the Midea brand.• In cooperation with our 4A agencies, oversaw development of advertising layouts used in print, outdoor, and point-of-sale activation.• Worked with product managers and local marketing managers on planning, setup, and presentation for press conferences relating to brand and product launches.• Responsible for handling foreign press inquiries and drawing up press releases for a variety of different occasions.• Currently overseeing complete reformation for local and global level websites and social media channels. Show less

International Marketing Communications Manager

• Apr 2012 - Nov 2013

• A leading Fortune 500 HVAC and appliances manufacturer, with brand and OEM operations in markets on every continent.• Positioned in the International Strategy Department• Collaborating on proposals for business development outside of China• Advising on international brand and product marketing• Revising corporate governing policies• Managing Editor for global internal magazine• Assisting with department and business unit consolidation efforts

Summer Associate

• May 2008 - Aug 2008

• Returned to Hong Kong to serve in a summer legal internship at a firm as a versatile source of knowledge on foreign intellectual property law with familiarity and experience in the Hong Kong environment, and to adopt a client-facing role for the firm. • Quickly and successfully resolved any pre-existing firm-client disputes, with 100% client retention. • Employed cross-cultural social skills and negotiation as main contact with all new and existing foreign clientele, developing their trust and establishing their continued relationships with the firm after my departure. • Developed solid competence and familiarity in areas of immigration, international trademark and design, conveyance, divorce, criminal issues, and notarizations in Hong Kong and China. • Took initiative and responsibility for building secure server for firm’s case data and files. Show less

Business and Creative Manager

• Jan 2006 - Aug 2007

• Effectively managed administrative/financial/accounting functions, marketing, purchasing, and product/service quality • Developed new business with clients through marketing campaign of cold-calling, arranged demonstrations, and networking through academic and professional social events; later expanded business through similar campaigning • To aid expansion, took leave on contracts with long-term relocation in Hong Kong and Shenzhen, China, involving architecture/engineering industries • Applied interpersonal communication skills toward diplomatically addressing, troubleshooting and maintaining customer relations Show less

3D Designer

• Mar 2005 - Dec 2005

• Hong Kong-based engineering consulting firm specializing in programming complex 3D models and interactive simulations for our clients; architecture firms and property developers in Europe and Asia. • Responsible for developing above-mentioned digital products using an array of software for development. • Completed opening and setup of new operations office within weekend to maintain seamless workflow during business hours on following week. • Also carried responsibilities for buying and maintaining IT assets within the firm, from office networking to workstation hardware and software. • Departed from company to further develop business in Canada and explore option for further education in business and law. Show less

Assistant Manager

• Jan 2004 - Dec 2004

• Hong Kong-based architecture firm focused on development in China. • Regularly made presentations on computer design innovation to other offices through video conference and virtual whiteboards. • Designed several concepts of apartment structures and gated communities for contracts secured from developers in China. • Parted ways with company to accept new opportunity in Hong Kong. • Hong Kong-based architecture firm focused on development in China. • Regularly made presentations on computer design innovation to other offices through video conference and virtual whiteboards. • Designed several concepts of apartment structures and gated communities for contracts secured from developers in China. • Parted ways with company to accept new opportunity in Hong Kong.

Business and Creative Manager

• Sep 2001 - Dec 2003

• Effectively managed administrative/financial/accounting functions, marketing, purchasing, and product/service quality • Developed new business with clients through marketing campaign of cold-calling, arranged demonstrations, and networking through academic and professional social events; later expanded business through similar campaigning • Applied interpersonal communication skills toward diplomatically addressing, troubleshooting and maintaining customer relations • Effectively managed administrative/financial/accounting functions, marketing, purchasing, and product/service quality • Developed new business with clients through marketing campaign of cold-calling, arranged demonstrations, and networking through academic and professional social events; later expanded business through similar campaigning • Applied interpersonal communication skills toward diplomatically addressing, troubleshooting and maintaining customer relations