Experience

FitFlop

• United Kingdom
• Retail Apparel and Fashion
• 100 - 200 Employee

• Head of Retail & Event design

  • Aug 2021 - Present

  London, England, United Kingdom Working to bring retail creative projects to life with the FitFlop team across all areas of the business.



Hackett London

• United Kingdom
• Retail Apparel and Fashion
• 300 - 400 Employee

• Global Head of Creative Services

  • Aug 2013 - Sep 2020

  London, United Kingdom I accepted the role to work across all creative service practices for Hackett London supporting all the needs of the business across the global markets, keeping to the brand strategic vision, to innovate and essentially show the British eccentricity and humour. From there when the company purchased the Faconnable brand in 2016 then using my experience on Hackett was able to use my skills and experience to allow me to improve and provide immediate results on the brand representation… Show more I accepted the role to work across all creative service practices for Hackett London supporting all the needs of the business across the global markets, keeping to the brand strategic vision, to innovate and essentially show the British eccentricity and humour. From there when the company purchased the Faconnable brand in 2016 then using my experience on Hackett was able to use my skills and experience to allow me to improve and provide immediate results on the brand representation. Highlights include: - Management of Global creative team whilst there included the creation of new department structure of building the international team. - Direction & management of the brand strategy and execution with all creative elements within the company. - All events for all departments in the business and leading direction on all on-line styling content for the Hackett website and outlook of the brand. - As part of the senior team I am proud to be part of the re-branding the Hackett Brand and bringing the new direction of the brand to the market. - In the role one aspect was to continue to elevate the retail, wholesale and franchise marketplaces, working with country Managers and franchise partners. Managed & delivered the execution of new & existing doors (total of 1287 doors) - Constantly re-evaluating best practice in terms of budgets creating significant saving for the company on a year on year basis though new innovative solution was a constant for me in this role. Show less



PVH Corp.

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• European Head of Visual

  • Aug 2006 - Aug 2013

  London, United Kingdom My role was to deliver strong leadership & management across all strategic VM & creative for Europe and emerging markets supporting a fast paced commercial business. I thrived and enjoyed immensely the management of CK Visual team - Head office and field visual teams (31 people) working specifically on the set up new visual team through company re-structure. Alongside strong collaboration with Marketing and PR teams on integrated brand marketing projects Working on all Calvin… Show more My role was to deliver strong leadership & management across all strategic VM & creative for Europe and emerging markets supporting a fast paced commercial business. I thrived and enjoyed immensely the management of CK Visual team - Head office and field visual teams (31 people) working specifically on the set up new visual team through company re-structure. Alongside strong collaboration with Marketing and PR teams on integrated brand marketing projects Working on all Calvin Klein VM aspects we really excelled in improving the detail and thriving in pursuing excellence across the delivery of projects. Immensely important campaign roll outs of iconic campaigns in Europe across all Calvin Brand. Building strong and lasting relationships with external vendors across Europe. Creative highlights include: Window execution & in store treatments, Specialized marketing projects & events, shows, parties. Set up & design of all European line meetings, European retail events, Seasonal model launches with PA's, i.e. Freddie Llunburg, DJimon Hounsou, Eva Mendes, and Lara stone. Management of new store openings, planning and forecasting of yearly budget details for visual department. Show less



Timberland, a VF Company

• United States
• Retail
• 700 & Above Employee

• European Visual Project Co-Coordinator

  • May 2005 - Aug 2006

  London, United Kingdom My role within Timberland undertaking specific projects for the European, African, Russian and South American markets in a high pressured, demanding, results driven environment, these included: Store openings worldwide, specialised projects, Showrooms, trade shows and consumer facing new concepts. I thrived on questioning and challenging the brief constantly to produce the best creative work.



Paul Smith

• Luxury Goods & Jewelry
• 700 & Above Employee

• Senior Visual Merchandiser

  • Oct 2001 - May 2005

  London, United Kingdom This was my first employment into a big fashion brand and where I undertook the role to manage all wholesale accounts across London and the South of England. Key factors in the role Included: • Managing all accounts across London & South of England, day-to-day visits to include management & training of brand managers and Visual merchandise assistants resulting in an improved brand aesthetic. • Identify promotion & marketing opportunities with buyers in brand key accounts to… Show more This was my first employment into a big fashion brand and where I undertook the role to manage all wholesale accounts across London and the South of England. Key factors in the role Included: • Managing all accounts across London & South of England, day-to-day visits to include management & training of brand managers and Visual merchandise assistants resulting in an improved brand aesthetic. • Identify promotion & marketing opportunities with buyers in brand key accounts to increase sell through & drive revenue. • Design and delivery of shop refurbishments and decoration to give brand identity, negotiating best floor locations all to result in increased revenue for the brand. • Successfully provided stunning showroom design and co-ordination, trade show set up plus specialized project delivery exceeding & improving each season. Show less



Circle Line Design Studio

• Designer

  • Jun 2001 - Jan 2002

  CAD Designs for sale to America and Europe for fashion urban and youth brands. Continued on working as a freelance designer. Work featured in Textile View, winter 2001. Holbrook & Hailey (Agents for Peclers)



Brewster Ltd

• Designer

  • Mar 2000 - Jan 2002

  Utilising CAD skills to create Traditional repeated CAD designs for sale to America for both Menswear and Womenswear Markets.