Matthew Svoboda

Marketing Manager at Audio Video Invasion Inc.
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Contact Information
us****@****om
(386) 825-5501

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Experience

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2021 - Present

      • Oversee expansion into two new markets under a new brand name and rebranded parent company • Launched CRM system (Hubspot) for sales team and oversee daily use while providing ongoing training • Develop and manage social media strategy and execution with paid ads, design and daily posts • Established identity for new store brand with name, logo design, in store material, and customer facing ads • Created Wordpress websites with a focus on SEO for parent and store brands with content, copy, and design

    • Marketing Specialist
      • Oct 2019 - Present

      • Responsible for account development, assessing client needs, identifying solutions, and meeting deadlines • Built optimized and responsive websites to fit both established and new business needs • Improved online reputation for clients with reviews and social media management • Custom graphic design work including logos, collateral, social media, and circulars • Responsible for account development, assessing client needs, identifying solutions, and meeting deadlines • Built optimized and responsive websites to fit both established and new business needs • Improved online reputation for clients with reviews and social media management • Custom graphic design work including logos, collateral, social media, and circulars

    • United States
    • Retail Groceries
    • 1 - 100 Employee
    • Marketing Specialist
      • Oct 2019 - Mar 2020

      • Collaborated with store and department managers to determine weekly sales for all stores • Directed store managers where to purchase items for weekly sales and promotions and maintained database • Crafted images for in store, social media, and circular ads weekly for all stores • Collaborated with store and department managers to determine weekly sales for all stores • Directed store managers where to purchase items for weekly sales and promotions and maintained database • Crafted images for in store, social media, and circular ads weekly for all stores

    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Marketing Director
      • Jun 2018 - Oct 2019

      North Shore Dental Group, Comfort Dental at Glen Cove, Comfort Dental at Hicksville, Comfort Dental at Rocky Point, Comfort Dental at Riverhead, Comfort Dental Spa • Created unique brand identities for six different brands under the same ownership • Implemented systems for scheduled patient engagement and appointment reminders • Improved office reputations and exposure with geo targeted SEO strategy • Executed digital and physical advertisements from design to distribution stages for all offices • Built six responsive websites and monitor site analytics to make necessary improvements

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing Specialist
      • Dec 2017 - Jun 2018

      • Designed branding and website to mange independent contractors • Collaborated on go to market and customer acquisition strategies • Created Adwords strategy and adjust campaigns based on performance analytics • Negotiated with suppliers to secure better commissions and pricing for clients • Designed branding and website to mange independent contractors • Collaborated on go to market and customer acquisition strategies • Created Adwords strategy and adjust campaigns based on performance analytics • Negotiated with suppliers to secure better commissions and pricing for clients

    • United States
    • Insurance
    • 1 - 100 Employee
    • Marketing Coordinator
      • Mar 2014 - Dec 2017

      • Developed, launched, and oversaw day to day operations and updates of online fulfillment site through vendor for sales, marketing, and provider relations departments • Managed Marketing department budget of over $5 million and tracked spend for Operations, Provider Relations, Medical Management, and Human Resources • Directed and maintained inventory of over 100,000 collateral and promotional items both on site and with vendors • Designed, edited, and version control for commercial and internal documents on internal servers, company websites, intranet, broker portal, and fulfillment site across three different product lines • Supported community events and executions

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Digital Ad Sales Intern
      • Jun 2013 - Aug 2013

      • Assisted Planning team with entering proposals into sales management systems (DSM). • Created category decks for sales team which included; case study, research and sponsorship opportunities for Auto, CPG, Retail, Entertainment, and Tel-Com. • Created campaign wrap-ups to promote renewed business and upsell. • Nielsen @Plan research reporting to help sales team with prospecting sales. • Assisted Planning team with entering proposals into sales management systems (DSM). • Created category decks for sales team which included; case study, research and sponsorship opportunities for Auto, CPG, Retail, Entertainment, and Tel-Com. • Created campaign wrap-ups to promote renewed business and upsell. • Nielsen @Plan research reporting to help sales team with prospecting sales.

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • E-Commerce Intern
      • Jun 2012 - Aug 2012

      • Updated weekly sales reports for management. • Generated daily Google Analytics reports to measure site performances. • Managed daily spend reports to track advertising spending across all sites. • Updated weekly sales reports for management. • Generated daily Google Analytics reports to measure site performances. • Managed daily spend reports to track advertising spending across all sites.

Education

  • State University of New York at New Paltz
    Bachelor's of Science, Marketing
    2010 - 2013
  • H. Frank Carey High School
    Advanced Regents Diploma
    2006 - 2010

Community

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