Experience

Grass & Co.

• India
• Construction

• Co-Founder and Creative Director

  • Apr 2019 - Present

  I co-founded the business and my primary job is Creative Director, but I also handle the ecommerce, tech and payments stack for the business. Grass & Co. is now one of the leading natural wellness brands in the UK. You can find our products in every Holland and Barrett store across the UK and Ireland, as well as in Planet Organic, Ocado, Revital, Amazon, WHSmith, Wholefoods and many more. As Creative Director my responsibilities have included creating and building the brand, the… Show more I co-founded the business and my primary job is Creative Director, but I also handle the ecommerce, tech and payments stack for the business. Grass & Co. is now one of the leading natural wellness brands in the UK. You can find our products in every Holland and Barrett store across the UK and Ireland, as well as in Planet Organic, Ocado, Revital, Amazon, WHSmith, Wholefoods and many more. As Creative Director my responsibilities have included creating and building the brand, the look and feel, the brand book, the design and spec of all packaging including stringent compliance and sustainability processes. I produce all creative content and assets for: Our e-commerce store, press and online, trade, investor presentations, sales presentations, in-store point of sale, tradeshow stands, and for OTT content and video advertising and outdoor display. I also manage our agency relationships across marketing and SEO, and payments as well as compliance. I am proud of the way this business operates and its focus on transparency, quality, wellness and sustainability. Grass & Co. is a natural wellness company based in London. Grass & Co.combine the highest quality and best-tasting CBD with complementary botanicals and vitamin-packed blends that deliver health benefits to produce our signature ranges of CALM, EASE, REST & GLOW. We have recently launched our medicinal mushroom range which is leading the the growth of mushroom supplements in the UK. Show less I co-founded the business and my primary job is Creative Director, but I also handle the ecommerce, tech and payments stack for the business. Grass & Co. is now one of the leading natural wellness brands in the UK. You can find our products in every Holland and Barrett store across the UK and Ireland, as well as in Planet Organic, Ocado, Revital, Amazon, WHSmith, Wholefoods and many more. As Creative Director my responsibilities have included creating and building the brand, the… Show more I co-founded the business and my primary job is Creative Director, but I also handle the ecommerce, tech and payments stack for the business. Grass & Co. is now one of the leading natural wellness brands in the UK. You can find our products in every Holland and Barrett store across the UK and Ireland, as well as in Planet Organic, Ocado, Revital, Amazon, WHSmith, Wholefoods and many more. As Creative Director my responsibilities have included creating and building the brand, the look and feel, the brand book, the design and spec of all packaging including stringent compliance and sustainability processes. I produce all creative content and assets for: Our e-commerce store, press and online, trade, investor presentations, sales presentations, in-store point of sale, tradeshow stands, and for OTT content and video advertising and outdoor display. I also manage our agency relationships across marketing and SEO, and payments as well as compliance. I am proud of the way this business operates and its focus on transparency, quality, wellness and sustainability. Grass & Co. is a natural wellness company based in London. Grass & Co.combine the highest quality and best-tasting CBD with complementary botanicals and vitamin-packed blends that deliver health benefits to produce our signature ranges of CALM, EASE, REST & GLOW. We have recently launched our medicinal mushroom range which is leading the the growth of mushroom supplements in the UK. Show less



Continuous Media

• Online Audio and Video Media

• Creative Director

  • Jan 2018 - Mar 2019

  At Continuous my role was Creative Director and Producer. As Creative Director I designed, wrote, edited and delivered large budget VR experiences filmed in both Los Angeles and Shanghai, as well as more traditional commercial and branded content. As Producer I managed and hired large production teams across geographies while working on multiple concurrent shoots ( $1million + for clients including the Electric Vehicle company Byton). I was also responsible for budgeting productions, and… Show more At Continuous my role was Creative Director and Producer. As Creative Director I designed, wrote, edited and delivered large budget VR experiences filmed in both Los Angeles and Shanghai, as well as more traditional commercial and branded content. As Producer I managed and hired large production teams across geographies while working on multiple concurrent shoots ( $1million + for clients including the Electric Vehicle company Byton). I was also responsible for budgeting productions, and delivering final products and experiences for our clients. We produced several experiences for CES Shanghai in 2018, as well as for the launch of Byton’s M-Byte electric vehicle, designing new operating systems for shared in-car smart screens and realising the capabilities of what was then a concept vehicle. We also financed several film projects in various stages of development. Working across both the creative and production side of the business was both a great administrative challenge but also a personal challenge that I enjoyed. Continuous Media is a new type of media agency focused primarily on premium quality Virtual Reality Experiences and film and television production, with offices in Shanghai, Los Angeles and London. Show less At Continuous my role was Creative Director and Producer. As Creative Director I designed, wrote, edited and delivered large budget VR experiences filmed in both Los Angeles and Shanghai, as well as more traditional commercial and branded content. As Producer I managed and hired large production teams across geographies while working on multiple concurrent shoots ( $1million + for clients including the Electric Vehicle company Byton). I was also responsible for budgeting productions, and… Show more At Continuous my role was Creative Director and Producer. As Creative Director I designed, wrote, edited and delivered large budget VR experiences filmed in both Los Angeles and Shanghai, as well as more traditional commercial and branded content. As Producer I managed and hired large production teams across geographies while working on multiple concurrent shoots ( $1million + for clients including the Electric Vehicle company Byton). I was also responsible for budgeting productions, and delivering final products and experiences for our clients. We produced several experiences for CES Shanghai in 2018, as well as for the launch of Byton’s M-Byte electric vehicle, designing new operating systems for shared in-car smart screens and realising the capabilities of what was then a concept vehicle. We also financed several film projects in various stages of development. Working across both the creative and production side of the business was both a great administrative challenge but also a personal challenge that I enjoyed. Continuous Media is a new type of media agency focused primarily on premium quality Virtual Reality Experiences and film and television production, with offices in Shanghai, Los Angeles and London. Show less



Curve

• United States
• Advertising Services
• 1 - 100 Employee

• Head Of Design

  • Mar 2015 - Dec 2017

  I was employee number one at Curve and on the founding team. As Head of Design I crafted the entire brand story – from the brand identity, the logo, the app, the card and the packaging, as well as all marketing assets. As the business grew so did my role, I was on the leadership team and led the creation of some of their standout features like Go Back in Time and Curve Rewards. My day-to-day at Curve included working across Product and Marketing to create all screens for App… Show more I was employee number one at Curve and on the founding team. As Head of Design I crafted the entire brand story – from the brand identity, the logo, the app, the card and the packaging, as well as all marketing assets. As the business grew so did my role, I was on the leadership team and led the creation of some of their standout features like Go Back in Time and Curve Rewards. My day-to-day at Curve included working across Product and Marketing to create all screens for App development, working directly with developers and product managers to deliver and ideate features and plans. I also created all advertising and video content and physical product development for the cards and packaging. I managed, worked with, and hired external agencies and partners to deliver on our goals, be it sourcing metal cards in South Korea or web development in Mauritius! I worked closely with the CEO building pitch and presentation decks, telling the story of Curve and helping shape the future of the business. Curve currently has over 4 million users across Europe and the US. It currently has almost 500 employees. Curve has won numerous awards, and has been App of the Day on the App store, and has been featured in articles by the New York Times, Wired, Forbes, TechCrunch, and the WallStreet Journal. Curve is a FinTech company in London, that is on a mission to simplify the way people spend, send, see and save money. Their product brings your entire wallet into a single card and app with some amazing features like flexible credit, the ability to move transactions from one card to another (Go back in TimeTM) and great FX and cashback rewards. Show less I was employee number one at Curve and on the founding team. As Head of Design I crafted the entire brand story – from the brand identity, the logo, the app, the card and the packaging, as well as all marketing assets. As the business grew so did my role, I was on the leadership team and led the creation of some of their standout features like Go Back in Time and Curve Rewards. My day-to-day at Curve included working across Product and Marketing to create all screens for App… Show more I was employee number one at Curve and on the founding team. As Head of Design I crafted the entire brand story – from the brand identity, the logo, the app, the card and the packaging, as well as all marketing assets. As the business grew so did my role, I was on the leadership team and led the creation of some of their standout features like Go Back in Time and Curve Rewards. My day-to-day at Curve included working across Product and Marketing to create all screens for App development, working directly with developers and product managers to deliver and ideate features and plans. I also created all advertising and video content and physical product development for the cards and packaging. I managed, worked with, and hired external agencies and partners to deliver on our goals, be it sourcing metal cards in South Korea or web development in Mauritius! I worked closely with the CEO building pitch and presentation decks, telling the story of Curve and helping shape the future of the business. Curve currently has over 4 million users across Europe and the US. It currently has almost 500 employees. Curve has won numerous awards, and has been App of the Day on the App store, and has been featured in articles by the New York Times, Wired, Forbes, TechCrunch, and the WallStreet Journal. Curve is a FinTech company in London, that is on a mission to simplify the way people spend, send, see and save money. Their product brings your entire wallet into a single card and app with some amazing features like flexible credit, the ability to move transactions from one card to another (Go back in TimeTM) and great FX and cashback rewards. Show less



The Dementia Diaries

• Author

  • Dec 2012 - Dec 2015

  "The Dementia Diaries" is a book about Dementia for children touched by Dementia in their families. The book is available in most schools and libraries in South East England. It was presented to world leaders attending the G8 Summit on Dementia in 2013, and at least two British Prime Ministers have a copy. It won an NHS care award and was most recently nominated for the School Library book Awards in 2017 and is now published internationally. I wrote and illustrated the Dementia Diaries… Show more "The Dementia Diaries" is a book about Dementia for children touched by Dementia in their families. The book is available in most schools and libraries in South East England. It was presented to world leaders attending the G8 Summit on Dementia in 2013, and at least two British Prime Ministers have a copy. It won an NHS care award and was most recently nominated for the School Library book Awards in 2017 and is now published internationally. I wrote and illustrated the Dementia Diaries and associated learning resources. The project was created in partnership with the NHS and KCC in the UK. This book follows four young people dealing with dementia in their grandparents. We follow their diaries as they hear of the diagnosis, all the way through to the end. It looks at dementia from the perspective of a young person, and as such is full of hope and fun and deep understanding. Adapted from interviews with young carers across Kent, the Dementia Diaries’ end goal, is to raise awareness of dementia among young people in a way that’s fun, shareable and life-affirming. And I am exceedingly proud of it. Look for it in your local library, school or hospital, and on bookshelves worldwide, published through Hachette/Jessica Kingsley Publishing. Show less "The Dementia Diaries" is a book about Dementia for children touched by Dementia in their families. The book is available in most schools and libraries in South East England. It was presented to world leaders attending the G8 Summit on Dementia in 2013, and at least two British Prime Ministers have a copy. It won an NHS care award and was most recently nominated for the School Library book Awards in 2017 and is now published internationally. I wrote and illustrated the Dementia Diaries… Show more "The Dementia Diaries" is a book about Dementia for children touched by Dementia in their families. The book is available in most schools and libraries in South East England. It was presented to world leaders attending the G8 Summit on Dementia in 2013, and at least two British Prime Ministers have a copy. It won an NHS care award and was most recently nominated for the School Library book Awards in 2017 and is now published internationally. I wrote and illustrated the Dementia Diaries and associated learning resources. The project was created in partnership with the NHS and KCC in the UK. This book follows four young people dealing with dementia in their grandparents. We follow their diaries as they hear of the diagnosis, all the way through to the end. It looks at dementia from the perspective of a young person, and as such is full of hope and fun and deep understanding. Adapted from interviews with young carers across Kent, the Dementia Diaries’ end goal, is to raise awareness of dementia among young people in a way that’s fun, shareable and life-affirming. And I am exceedingly proud of it. Look for it in your local library, school or hospital, and on bookshelves worldwide, published through Hachette/Jessica Kingsley Publishing. Show less



Matthew Snyman Films

• Director and Writer

  • Jan 2006 - Mar 2015

  Film and commercials director specialising in highly original films and branded content. Film and commercials director specialising in highly original films and branded content.



MOFILM

• United States
• Media Production
• 1 - 100 Employee

• Filmmaker

  • Feb 2010 - Dec 2013

  Active member of the Mofilm community. Winner of multiple awards, and Mofilm Pro Filmmaker. Active member of the Mofilm community. Winner of multiple awards, and Mofilm Pro Filmmaker.



The Dead Must Die

• Creator

  • Nov 2009 - Mar 2010

  "The Dead Must Die" is a comedy/horror web series set after the inevitable ‘Zombie Apocalypse’. It follows two video game geeks, Steve (Stephen Russell) and other Steve (Jonny Helm) as they navigate through the wild terrain of their long awaited (and often discussed) zombie apocalypse. Unfortunately, neither of them is really prepared for the reality of the situation… Through blizzards, anti-zombie hate mobs, sand-eating, creepy nameless ninja chicks, crossbows, and… Show more "The Dead Must Die" is a comedy/horror web series set after the inevitable ‘Zombie Apocalypse’. It follows two video game geeks, Steve (Stephen Russell) and other Steve (Jonny Helm) as they navigate through the wild terrain of their long awaited (and often discussed) zombie apocalypse. Unfortunately, neither of them is really prepared for the reality of the situation… Through blizzards, anti-zombie hate mobs, sand-eating, creepy nameless ninja chicks, crossbows, and moms; our heroes shall venture forth into this new world, where there is only one thing they can be certain of: that the dead must die! From its beginnings as an in-character Twitter account dealing with the zombie apocalypse, The Dead Must Die has developed into a full grown monster series (250k views) with the aid of its award winning creator Matthew Snyman (www.matthewsnyman.com) and Digital Media Producer Alex Barkaloff (Lionsgate) and of course the lovely folks at DailyMotion. Show less "The Dead Must Die" is a comedy/horror web series set after the inevitable ‘Zombie Apocalypse’. It follows two video game geeks, Steve (Stephen Russell) and other Steve (Jonny Helm) as they navigate through the wild terrain of their long awaited (and often discussed) zombie apocalypse. Unfortunately, neither of them is really prepared for the reality of the situation… Through blizzards, anti-zombie hate mobs, sand-eating, creepy nameless ninja chicks, crossbows, and… Show more "The Dead Must Die" is a comedy/horror web series set after the inevitable ‘Zombie Apocalypse’. It follows two video game geeks, Steve (Stephen Russell) and other Steve (Jonny Helm) as they navigate through the wild terrain of their long awaited (and often discussed) zombie apocalypse. Unfortunately, neither of them is really prepared for the reality of the situation… Through blizzards, anti-zombie hate mobs, sand-eating, creepy nameless ninja chicks, crossbows, and moms; our heroes shall venture forth into this new world, where there is only one thing they can be certain of: that the dead must die! From its beginnings as an in-character Twitter account dealing with the zombie apocalypse, The Dead Must Die has developed into a full grown monster series (250k views) with the aid of its award winning creator Matthew Snyman (www.matthewsnyman.com) and Digital Media Producer Alex Barkaloff (Lionsgate) and of course the lovely folks at DailyMotion. Show less


Nomadic Films
• Freelance Animation Director

  • Oct 2008 - 2010


Regent Street Cinema Project

• Project co-lead

  • 2004 - 2008

  Between 2004 and 2008, while still at University we attempted to restore the Regent Street cinema site, where the Lumiere Brothers first showed their Cinematograph invention in the United Kingdom in 1896. In our own time, and of our own initiative, we met with architects, historians and film companies to create a plan to restore the cinema as an independent cinema venue that would operate on evenings and weekends. We traveled to Amsterdam for the Cinema expo to meet with THX, Dolby… Show more Between 2004 and 2008, while still at University we attempted to restore the Regent Street cinema site, where the Lumiere Brothers first showed their Cinematograph invention in the United Kingdom in 1896. In our own time, and of our own initiative, we met with architects, historians and film companies to create a plan to restore the cinema as an independent cinema venue that would operate on evenings and weekends. We traveled to Amsterdam for the Cinema expo to meet with THX, Dolby, Kodak to create partnerships. We did an interview with Time Out, started heritage lottery funding applications, and engaged with the Film Council to join their digital cinema scheme... We were even able to raise £1.5 million pounds from studios interested in taking on the site. The project moved forward under different management after graduation. Show less Between 2004 and 2008, while still at University we attempted to restore the Regent Street cinema site, where the Lumiere Brothers first showed their Cinematograph invention in the United Kingdom in 1896. In our own time, and of our own initiative, we met with architects, historians and film companies to create a plan to restore the cinema as an independent cinema venue that would operate on evenings and weekends. We traveled to Amsterdam for the Cinema expo to meet with THX, Dolby… Show more Between 2004 and 2008, while still at University we attempted to restore the Regent Street cinema site, where the Lumiere Brothers first showed their Cinematograph invention in the United Kingdom in 1896. In our own time, and of our own initiative, we met with architects, historians and film companies to create a plan to restore the cinema as an independent cinema venue that would operate on evenings and weekends. We traveled to Amsterdam for the Cinema expo to meet with THX, Dolby, Kodak to create partnerships. We did an interview with Time Out, started heritage lottery funding applications, and engaged with the Film Council to join their digital cinema scheme... We were even able to raise £1.5 million pounds from studios interested in taking on the site. The project moved forward under different management after graduation. Show less