Salesforce Marketing Cloud Email Specialist

• Feb 2021 - Present

Consultant- Email Platform Development

• Jul 2017 - Jan 2021

Email Developer

• Jun 2015 - Jun 2017

Collaboration with multiple organizations in the healthcare and retail industry regarding marketing recommendations, implementation and successful execution of workflows. Use of multiple Email Service Providers for clients in various industries. Internal and external communication with several departments and organizations. Deployment of Marketing Automation with Salesforce Marketing Cloud (ExactTarget) and Bronto Email platforms. Development of mobile friendly HTML emails across 30+ email platforms with litmus to ensure accuracy. Assists in the management of the email campaign process, providing recommendations for improved delivery, design and segmentation.

Email Specialist

• Mar 2014 - Jun 2015

Continuous communication and consultation with product marketing, web development, IT, sales and other departments regarding creative strategy, assets and email specifications. Extensive, daily use of many programs including Salesforce, Exact Target, Dreamweaver, Photoshop, Acrobat, Microsoft Office Suite and AtTask for successful email execution. Deployment of Marketing Automation with ExactTarget and Salesforce integration based on legal entities and opportunistic situations for maximum ROI. Addressed the need for and conducted implementation of mobile friendly emails with Media Queries to create scalable images and content. Assisted in the management of the email campaign process, providing recommendations for improved delivery, design, deployment and segmentation. Responsible for HTML coding and tagging for all marketing emails, as well as testing, setup and deployment, tracking and analytics. Owned the investigation, management and primary use of email testing tool, Litmus to ensure proper format across browsers and mobile design. Assisted in development of Landing Pages, Slideshow Banners, and CMS.

Email Specialist

• Mar 2012 - Jun 2015

Continuous communication and consultation with product marketing, web development, IT, sales and other departments regarding creative strategy, assets and email specifications. Extensive, daily use of many programs including Salesforce, Exact Target, Dreamweaver, Photoshop, Acrobat, Microsoft Office Suite and AtTask for successful email execution. Deployment of Marketing Automation with ExactTarget and Salesforce integration based on legal entities and opportunistic situations for maximum ROI. Addressed the need for and conducted implementation of mobile friendly emails with Media Queries to create scalable images and content. Assisted in the management of the email campaign process, providing recommendations for improved delivery, design, deployment and segmentation. Responsible for HTML coding and tagging for all marketing emails, as well as testing, setup and deployment, tracking and analytics. Owned the investigation, management and primary use of email testing tool, Litmus to ensure proper format across browsers and mobile design. Assisted in development of Landing Pages, Slideshow Banners, and CMS.

Website Specialist

• Nov 2011 - Mar 2012