Matthew McGlashan
Marketing Manager at St Francis Xavier University Students' Union- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Digital Sales Certification
GoogleApr, 2019- Nov, 2024 -
Campaign Manager Certification Exam
GoogleApr, 2019- Nov, 2024 -
Google Ads Mobile Certification
GoogleJun, 2017- Nov, 2024 -
Google Ads Search Certification
GoogleMay, 2017- Nov, 2024 -
Google Ads Video Certification
GoogleJun, 2017- Nov, 2024 -
Shopping ads Certification
GoogleJun, 2017- Nov, 2024 -
Google Analytics Individual Qualification
GoogleMay, 2017- Nov, 2024 -
Google Ads Display Certification
GoogleJun, 2017- Nov, 2024 -
Content Marketing
HubSpot AcademyJun, 2017- Nov, 2024 -
Email Marketing
HubSpot AcademyJun, 2017- Nov, 2024 -
Inbound Certification
HubSpot AcademyJun, 2017- Nov, 2024 -
Inbound Sales
HubSpot AcademyJun, 2017- Nov, 2024
Experience
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St. Francis Xavier University Students' Union
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Canada
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Education
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1 - 100 Employee
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Marketing Manager
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Aug 2019 - Present
Looking for the Marketing Director for StFX? I only handle the Students' Union. You can reach Kyler Bell, the Marketing Director for StFX at: (Cell Phone) 902 870 5641 (Work Phone) 902-867-3364 (Email) kbell@stfx.ca Looking for the Marketing Director for StFX? I only handle the Students' Union. You can reach Kyler Bell, the Marketing Director for StFX at: (Cell Phone) 902 870 5641 (Work Phone) 902-867-3364 (Email) kbell@stfx.ca
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Trampoline
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Canada
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Advertising Services
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1 - 100 Employee
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Media Specialist
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Apr 2019 - Aug 2019
• Trafficked digital and conventional advertisements with self-serve platforms and media partners • Planned campaigns for holiday sales and key sales periods of the year • Executed marketing campaigns oversaw ad performance and provided progress reports to clients • Maintained budgeting reports for campaigns • Provided clients with recommendations and campaign plans for a variety of situations and budgets • Oversaw and executed campaigns for, NSLC, Tourism Nova Scotia, Discover Halifax, and others Show less
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Station Manager
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May 2018 - Apr 2019
• Oversaw the day to day operations of the station• Managed a staff of 10+ employees working on cross-functional teams• Budgeted for station operations, events, and promotions• Developed new programming specifically designed to be branded content• Introduced new position of video director
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Production Manager
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Apr 2016 - May 2018
• Wrote & produced on-air advertisements• Recorded and mastered full length album• Conducted and edited interviews of musicians• Set-up event audio for bands, speakers, and live events• Hosted live streams of interviews, & performances• Designed graphics for events and to be used in promotion
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First Year Intern
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Sep 2015 - Apr 2016
• Assisted with the design of new website• Planned, coordinated, & hosted events• Community management, with experience covering live events• Designed weekly show graphics
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Eastern Strait Regional Enterprise Network
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Executive Offices
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1 - 100 Employee
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FLPP Reasearch Lead
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Feb 2019 - Mar 2019
• Project lead coordinating a team of researchers • Developed the process used to place employee's in the workforce • Researched substitute systems and programs to inform the development of our program • Prepared weekly updates for stakeholders on project development • Developed safe-guarding practices for employees & employers enrolled in the program • Designed graphics to be used internally and externally with the program • Project lead coordinating a team of researchers • Developed the process used to place employee's in the workforce • Researched substitute systems and programs to inform the development of our program • Prepared weekly updates for stakeholders on project development • Developed safe-guarding practices for employees & employers enrolled in the program • Designed graphics to be used internally and externally with the program
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Marketing Intern Seventh Generation
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May 2018 - Aug 2018
• Managed the development of assets for point of sale, out of home, and digital advertising • Planned and executed a nation wide back to school giveaway and advertising campaign • Developed and curated over 600 visual assets and 100 product descriptions to improve Amazon presence • Assisted with the planning of innovations for 2019 • Researched competitor activity and market data • Developed strategies to combat new entrants • Collaborated with individuals in cross-functional roles • Developed several smaller scale CPG advertising campaigns Show less
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Soshal
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Ottawa, Canada Area
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Marketing Intern
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May 2017 - Aug 2017
• Assisted in the development of, email, website, and blog content • Developed campaigns targeted at customer growth, retention, and brand revitalization • Developed defence plans to combat other agencies offerings • Researched new digital, OOH, and guerrilla marketing strategies to inform various campaigns • Provided general support and assistance to the senior members of the marketing team • Attended and presented at client meetings as necessary • Assisted in the development of, email, website, and blog content • Developed campaigns targeted at customer growth, retention, and brand revitalization • Developed defence plans to combat other agencies offerings • Researched new digital, OOH, and guerrilla marketing strategies to inform various campaigns • Provided general support and assistance to the senior members of the marketing team • Attended and presented at client meetings as necessary
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Education
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2015 - 2019
St. Francis Xavier University
Bachelor of Business Administration (BBA), Marketing
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