Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Manager - Data Analytics

  • Oct 2022 - Present

  Manage Data Analytics team members to ensure client deliverables.

• Senior Analyst, Data Analytics

  • Apr 2021 - Oct 2022

  Expand beyond analyst role by overseeing other analysts and associate analysts, including managing quality assurance of monthly deliverables.

• Analyst, Data Analytics

  • Mar 2019 - Apr 2021

  Manage monthly dashboards for pharmaceutical clients via Tableau, ensure proper data is uploaded by 3rd party publishers into internal secure database. Utilize ByDoctor platform to provide insight on future campaigns targeted at healthcare professionals.Subject matter expert in Adobe Analytics within Data Analytics team as well, discover client website trends and recommend improvements to team members.



WebstaurantStore

• United States
• Wholesale
• 700 & Above Employee

• Claims Coordinator

  • Aug 2018 - Dec 2018



Armstrong Flooring™

• United States
• Wholesale Building Materials
• 200 - 300 Employee

• Digital Marketing Specialist

  • Jul 2013 - Feb 2018

  Managed analytics for residential website (armstrongflooring.com / residential), with over 6M visits per year. Identified website trends and recommended optimization strategies to align with business objectives. Assumed role of analytics specialist for all websites (residential, commercial, corporate) for over 12 months after departure of several team members until necessary resources were hired. Managed vendor relationships for analytics, SEO, video, translation, and survey tools. • Partnered with digital agency to complete 2 website redesigns: o Defined and successfully implemented analytics, developing improved reporting structure. o Designed and executed SEO strategy, improving standing in natural and paid search. o Collaborated with internal team and agency, creating optimal design, usability, content, and quality assurance testing. • Ensured all parties had necessary deliverables to complete projects on time and on budget by meeting regularly with marketing and web development teams. • Assisted team members with usability tests, site updates in content management system, and lead generation reporting. • Improved SEO performance through independent keyword research. • Acted as business analyst on key projects, creating functional requirements and collecting project deliverables for developers as well as writing project charters. Show less



Lehigh University

• United States
• Higher Education
• 700 & Above Employee

• Graduate

  • Aug 2009 - May 2013

  Received Bachelor of Science Degree in Statistics in May 2013 Received Bachelor of Science Degree in Statistics in May 2013



Armstrong World Industries

• United States
• Wholesale Building Materials
• 700 & Above Employee

• Digital Marketing Intern

  • May 2012 - Aug 2012

  • Worked with Adobe Analytics, assisting Web Analyst with reporting metrics on all global sites. • Led independent project and helped with file transformation, providing competitive analysis research to several members of digital marketing department. • Worked with Adobe Analytics, assisting Web Analyst with reporting metrics on all global sites. • Led independent project and helped with file transformation, providing competitive analysis research to several members of digital marketing department.



Burle/Photonis

• Lancaster, Pennsylvania Area

• Data Analyst

  • Jun 2011 - Aug 2011

  Responsible for the design, writing, and analysis of Crystal Reports for all operational departments within the company, from SAGE X3 ERP system. Assisted Information Technology Manager with hardware and software updates throughout the company. Converted paper based Material Safety Data Sheet system to a computer based system. Responsible for the design, writing, and analysis of Crystal Reports for all operational departments within the company, from SAGE X3 ERP system. Assisted Information Technology Manager with hardware and software updates throughout the company. Converted paper based Material Safety Data Sheet system to a computer based system.



Burle/Photonis

• Lancaster, Pennsylvania Area

• Data Analyst

  • Jun 2010 - Aug 2010

  Responsible for the design, writing, and analysis of Crystal Reports for all operational departments within the company, from SAGE X3 ERP system. Assisted Information Technology Manager with hardware and software updates throughout the company. Converted paper based Material Safety Data Sheet system to a computer based system. Responsible for the design, writing, and analysis of Crystal Reports for all operational departments within the company, from SAGE X3 ERP system. Assisted Information Technology Manager with hardware and software updates throughout the company. Converted paper based Material Safety Data Sheet system to a computer based system.