Vice President of Census Development

• Apr 2021 - Present

Regional Director Of Business Development

• 2018 - Present

Oversee business development of Southeast region with $12M+ in annual revenue. Manage development and education of sales teams in Georgia, Florida, Alabama, and other states as needed to achieve targeted quality mix and daily census goals. Assisted in divesture of Genesis centers in Georgia to Empire Healthcare. Select Accomplishments: • Realized an incremental $1.5M in revenue through hospital contracts by implementing a specialty program with five large medical systems across Florida. • Restored the Genesis business relationship with Humana Health Plan and Secured “preferred provider status” for the Alabama business units. This venture gives us access to 200,000+ Humana members in the state. • Established a nephrology specialty program for South Alabama increasing our clinical abilities, skilled census and revenue. • Maintained 100% nursing staff retention for 18 months. • Implemented a central admissions department in Tampa improving the overall staffing requirements in the admissions department. • Managed the development and education for the sales teams in three states to achieve targeted quality mix and daily census goals. • Assisted in the divesture of Genesis centers in Georgia to Empire Healthcare. • Spearheaded a digital activation for Genesis in division 5 southeast resulting in 2000 monthly interactions compared to zero integration before the campaign. • Pivoted sales tactics and strategies for enhanced communication during the global pandemic of 2020. This resulted in a #1 ranking for business growth of 9% occupancy for the region. • Executed the only Hybrid COVID-19 Unit of Excellence to meet the hospital demand for patient placement and provide community relief during the Global Pandemic. Show less

Vice President of Patient Referrals

• 2011 - 2018

Directed 60 registered nurses (RNs) and daily operations of Care Management/Sales/Referral Management and Training Teams over six states, covering 90 SNFs and 100+ hospice and homecare offices. Led teams to achieve core goals of effectively transitioning post-acute discharge patients, bringing quality customer service, improving clinical outcomes, decreasing bad debt, and increasing net revenue across service lines. Ensured single case agreements met benchmark standards.Select Accomplishments:• Managed 60 RN’s daily operations of a Care Management/Sales/Referral Management Team and a Training Team across multiple states.• Broadened the scope of the Transition Nurse Program bolstering increased revenue over multiple service lines and adding 40 additional RN’s to the program for a total of 60 RN’s over four states.• Achieved core goals to effectively transition Post- Acute discharge and bring quality customer service to each transition we assist with while improving clinical outcomes, decreasing bad debt and increasing net revenue regardless of the service line.• Utilized key relationships both internally and externally to help achieve over 1.2B in annual revenue across the organization.• Increased skilled census companywide 110%. 105% over the goal.• Increase Cash Velocity & increased RUG’s LOC, HHRG on Patients year over year.• Hit and maintained monthly InterQual & clinical audits of 90% or better.• Partnered with Accenture Consultants & Pruitt Health Senior leadership to reorganize, design & implement a highly successful $4.5M sales strategy project focused on case management. This represented the largest change management initiative for Pruitt Health.• Designed new workflows, policy and Visos to set KPI’s on the agreed “statement of work” for the project plan.• Achieved and exceeded 10 KPI’s set for the first year within 3 quarters and overachieved census KPI’s of the project by 110%. Show less

Director of Patient Referrals

• 2011 - 2012

Completed largest change management initiative in company history. Partnered with executive leaders and external Accenture consultants to reorganize, design, and implement $4.5M sales strategy project focused on case management. Designed new workflows and policy and created roadmaps to achieve KPIs.Select Accomplishments:• Designed new workflows, policy and created Visio's to achieve set KPI's in line with the agreed on project plan.• Hit and exceeded 10 KPIs set for the 1st 12 months within 3 quarters and overachieved census KPIs of the project by 110%.• Promoted to Executive Director of the program. Show less

Regional Director of Admissions

• 2008 - 2011

Managed sales team responsible for healthcare center’s budget goals. Oversaw community relations and operations of admissions for 14-20 post-acute care centers. Created branded literature, clinical pathways, and advertisements. Analyzed market trends of marketing, clinical, and financial teams. Served on Corporate Performance Improvement Committees including focus groups for insurance and Medicare revenue loss. Select Accomplishments:• Achieved 98% Total, 100% Skilled and 101% of my quality mix goals for FY 2009-2010.• Increased admissions by an average of 35 patients per month FY 2009-10. Show less

Clinical Director

• 2004 - 2008

Targeted and marketed to a diverse Healthcare community from multiple levels of care and recourses. Select Accomplishments: • Evaluated and determined areas of market improvement in the community then developed a plan of approach to increase sales in that area. • Educated Healthcare Centers on marketing technique and approach within the community. • Presented at a variety of venues about cost & clinical services. • Performed on-site evaluations of potential patients for sub-acute placement. • During evaluations communicated with each individual facility, Doctor, Case Manager and family to determine if a patient was appropriate by our set standards. • B2C & B2B Sales on our services over the competition. • Explained financial reimbursement and cost of physical care. • Very knowledgeable on all aspects of the sales process and clinical reasoning for admission. Show less

Director of Case Management

• 2003 - 2004

Recognized as a "resource expert" related to patient’s pay source and patient cost per day Select Accomplishments: • Responsible for chart review and benefit verification to determine if a patient met clinical and financial criteria for admission • Achieved proficiency in drug, laboratory, transportation and diagnostic procedure cost • Set, followed and maintained a budget for census • Created marketing plans and hosted “lunch & learns” for medical professionals. • Promoted to Nurse Case Manager after only 1 year of service • Marketed to area hospitals and when an insurance patient was admitted followed their care from “hospital to home” while keeping cost at a minimum and meeting discharge needs. Show less