Matthew Raasch

Marketing Content Manager at Airfield Supply Company
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area, US

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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Marketing Content Manager
      • Jun 2019 - Present

      -Develop short and long-form static and dynamic content to drive brand and product awareness, digital traffic and engagement that deliver sales and customer retention.-Build video content and develop content initiatives that expand the brand’s multimedia footprint in effective ways. -Collaborate across the marketing team, in-house and third-party design and creative, management, retail and customer service functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives.-Help build out our lifecycle marketing content across email/SMS marketing, the Airfield blog, social media and on-site content. -Constantly create the content our audience is looking for and then to optimize the path to conversion.-Content categorization and structure, visual and video content development, distribution and measurement. -Help develop and refine our brand identity, visual style and tone for each channel. -Develop editorial calendars and organization workflows to maximize ROI on all content.-Channel collaboration for all supporting social channels including lifecycle marketing automation, email and newsletter distribution. -Measurement and optimization of the program will be required on a regular and ongoing basis.-Management of all creative resources including design and production.-Integration of content programs with brand-building efforts to drive demand.

    • Sales Specialist
      • Dec 2017 - May 2019

    • Media Production
    • Executive Creative Director
      • Sep 2016 - Dec 2021

      A creative design agency that specializes in video production, editing, motion graphics, photography, graphic design, music production, and audio mixing for various marketing needs. A creative design agency that specializes in video production, editing, motion graphics, photography, graphic design, music production, and audio mixing for various marketing needs.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Multimedia Production
      • Jun 2016 - Sep 2016

      - Collaborated with the marketing team to create promotions- Designed logos to be used with Disney licensed products- Produced and edited promotional videos for new art releases for social media - Built a digital gallery lighting experience for all of Thomas Kinkade’s paintings- Provided professional photography services- Filmed a Kinkade Family Foundation and Art Brand Studios Event- Set up a product photography studio - Collaborated with the marketing team to create promotions- Designed logos to be used with Disney licensed products- Produced and edited promotional videos for new art releases for social media - Built a digital gallery lighting experience for all of Thomas Kinkade’s paintings- Provided professional photography services- Filmed a Kinkade Family Foundation and Art Brand Studios Event- Set up a product photography studio

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Market Research Analyst
      • Jun 2012 - Aug 2014

      -Assisted the Director of Business Development by assessing new ventures.-Created and constructed presentation material for the CEO to use during pitches. -Assisted the Director of Business Development by assessing new ventures.-Created and constructed presentation material for the CEO to use during pitches.

Education

  • University of Oregon
    Bachelor of Arts (B.A.), Film/Cinema/Video Studies
    2013 - 2017
  • Archbishop Mitty High School
    High School Diploma
    -

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