Matthew Raasch
Marketing Content Manager at Airfield Supply Company- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
Airfield Supply Company
-
United States
-
Retail
-
1 - 100 Employee
-
Marketing Content Manager
-
Jun 2019 - Present
-Develop short and long-form static and dynamic content to drive brand and product awareness, digital traffic and engagement that deliver sales and customer retention.-Build video content and develop content initiatives that expand the brand’s multimedia footprint in effective ways. -Collaborate across the marketing team, in-house and third-party design and creative, management, retail and customer service functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives.-Help build out our lifecycle marketing content across email/SMS marketing, the Airfield blog, social media and on-site content. -Constantly create the content our audience is looking for and then to optimize the path to conversion.-Content categorization and structure, visual and video content development, distribution and measurement. -Help develop and refine our brand identity, visual style and tone for each channel. -Develop editorial calendars and organization workflows to maximize ROI on all content.-Channel collaboration for all supporting social channels including lifecycle marketing automation, email and newsletter distribution. -Measurement and optimization of the program will be required on a regular and ongoing basis.-Management of all creative resources including design and production.-Integration of content programs with brand-building efforts to drive demand.
-
-
Sales Specialist
-
Dec 2017 - May 2019
-
-
-
Admmersiv
-
Media Production
-
Executive Creative Director
-
Sep 2016 - Dec 2021
A creative design agency that specializes in video production, editing, motion graphics, photography, graphic design, music production, and audio mixing for various marketing needs. A creative design agency that specializes in video production, editing, motion graphics, photography, graphic design, music production, and audio mixing for various marketing needs.
-
-
-
Art Brand Studios
-
United States
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Multimedia Production
-
Jun 2016 - Sep 2016
- Collaborated with the marketing team to create promotions- Designed logos to be used with Disney licensed products- Produced and edited promotional videos for new art releases for social media - Built a digital gallery lighting experience for all of Thomas Kinkade’s paintings- Provided professional photography services- Filmed a Kinkade Family Foundation and Art Brand Studios Event- Set up a product photography studio - Collaborated with the marketing team to create promotions- Designed logos to be used with Disney licensed products- Produced and edited promotional videos for new art releases for social media - Built a digital gallery lighting experience for all of Thomas Kinkade’s paintings- Provided professional photography services- Filmed a Kinkade Family Foundation and Art Brand Studios Event- Set up a product photography studio
-
-
-
Creative Brands Group
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Market Research Analyst
-
Jun 2012 - Aug 2014
-Assisted the Director of Business Development by assessing new ventures.-Created and constructed presentation material for the CEO to use during pitches. -Assisted the Director of Business Development by assessing new ventures.-Created and constructed presentation material for the CEO to use during pitches.
-
-
Education
-
University of Oregon
Bachelor of Arts (B.A.), Film/Cinema/Video Studies -
Archbishop Mitty High School
High School Diploma