Matthew Peat
Director of Strategy & Insights at Richmond Marketing- Claim this Profile
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Topline Score
Bio
Patrick Dolan
Matt is a brilliant leader, whom I had the pleasure of reporting to during my two years as at Richmond Marketing. His experience, knowledge and understanding of category management is phenomenal and he always has the time and patience to develop others. Matt strikes the right balance between empowering his team to take ownership, whilst also guiding them where needed. Matt’s leadership style brings out the best in each team member. He is a strategic thinker with bags of enthusiasm who brings a wealth of knowledge to the table. Matt is an advocate of a true, unbiased category management approach and can skillfully navigate the challenges this brings in a commercial business to achieve sustainable category and brand growth. Matt is an asset to any business, and I would recommend him without a moment’s hesitation.
Ealron Kennedy
What an amazing person to work with! I had the pleasure of working with Matthew in Richmond Marketing. His ability to really see the big picture by taking the vast amounts of data that the Category Team had at its disposal, convert this in the real actionable insights for the business was very powerful. Matthew really inspired people to work smarter, not longer & harder. His ability to funnel down to what really mattered to help drive the business unit I worked in with him was truly brilliant and meant we got really strong results from the action we took based on his teams direction.
Patrick Dolan
Matt is a brilliant leader, whom I had the pleasure of reporting to during my two years as at Richmond Marketing. His experience, knowledge and understanding of category management is phenomenal and he always has the time and patience to develop others. Matt strikes the right balance between empowering his team to take ownership, whilst also guiding them where needed. Matt’s leadership style brings out the best in each team member. He is a strategic thinker with bags of enthusiasm who brings a wealth of knowledge to the table. Matt is an advocate of a true, unbiased category management approach and can skillfully navigate the challenges this brings in a commercial business to achieve sustainable category and brand growth. Matt is an asset to any business, and I would recommend him without a moment’s hesitation.
Ealron Kennedy
What an amazing person to work with! I had the pleasure of working with Matthew in Richmond Marketing. His ability to really see the big picture by taking the vast amounts of data that the Category Team had at its disposal, convert this in the real actionable insights for the business was very powerful. Matthew really inspired people to work smarter, not longer & harder. His ability to funnel down to what really mattered to help drive the business unit I worked in with him was truly brilliant and meant we got really strong results from the action we took based on his teams direction.
Patrick Dolan
Matt is a brilliant leader, whom I had the pleasure of reporting to during my two years as at Richmond Marketing. His experience, knowledge and understanding of category management is phenomenal and he always has the time and patience to develop others. Matt strikes the right balance between empowering his team to take ownership, whilst also guiding them where needed. Matt’s leadership style brings out the best in each team member. He is a strategic thinker with bags of enthusiasm who brings a wealth of knowledge to the table. Matt is an advocate of a true, unbiased category management approach and can skillfully navigate the challenges this brings in a commercial business to achieve sustainable category and brand growth. Matt is an asset to any business, and I would recommend him without a moment’s hesitation.
Ealron Kennedy
What an amazing person to work with! I had the pleasure of working with Matthew in Richmond Marketing. His ability to really see the big picture by taking the vast amounts of data that the Category Team had at its disposal, convert this in the real actionable insights for the business was very powerful. Matthew really inspired people to work smarter, not longer & harder. His ability to funnel down to what really mattered to help drive the business unit I worked in with him was truly brilliant and meant we got really strong results from the action we took based on his teams direction.
Patrick Dolan
Matt is a brilliant leader, whom I had the pleasure of reporting to during my two years as at Richmond Marketing. His experience, knowledge and understanding of category management is phenomenal and he always has the time and patience to develop others. Matt strikes the right balance between empowering his team to take ownership, whilst also guiding them where needed. Matt’s leadership style brings out the best in each team member. He is a strategic thinker with bags of enthusiasm who brings a wealth of knowledge to the table. Matt is an advocate of a true, unbiased category management approach and can skillfully navigate the challenges this brings in a commercial business to achieve sustainable category and brand growth. Matt is an asset to any business, and I would recommend him without a moment’s hesitation.
Ealron Kennedy
What an amazing person to work with! I had the pleasure of working with Matthew in Richmond Marketing. His ability to really see the big picture by taking the vast amounts of data that the Category Team had at its disposal, convert this in the real actionable insights for the business was very powerful. Matthew really inspired people to work smarter, not longer & harder. His ability to funnel down to what really mattered to help drive the business unit I worked in with him was truly brilliant and meant we got really strong results from the action we took based on his teams direction.
Credentials
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Project Management
IBAT College DublinMay, 2022- Nov, 2024 -
eCommerce
UCD Professional AcademyJan, 2021- Nov, 2024
Experience
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Richmond Marketing
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Ireland
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Food & Beverages
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100 - 200 Employee
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Director of Strategy & Insights
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Apr 2022 - Present
• Consultative role across the Richmond group of companies including Fulfil North America • Delivered data integration project - Company wide Launch of Advise Platform 1st Feb 2023 • Consultative role across the Richmond group of companies including Fulfil North America • Delivered data integration project - Company wide Launch of Advise Platform 1st Feb 2023
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