Experience

Sonic Unyon Records

• Canada
• Music
• 1 - 100 Employee

• Director, Production & Booking

  • May 2022 - Present



Fare Thee Well Design

• Hamilton, Ontario, Canada

• Creative Director, Owner

  • Sep 2021 - Present

  Freelance Design / Illustration / Branding / Social Media / Copywriting / Marketing Strategy Freelance Design / Illustration / Branding / Social Media / Copywriting / Marketing Strategy



Down By The Point Records

• vancouver, british columbia

• Founder And Owner

  • Jan 2009 - Present

  Down By The Point is a Canadian artist development company based out of Vancouver, British Columbia and Hamilton, Ontario. We launch creative marketing and publicity campaigns while handling national publicity and radio promotions. Down By The Point is a Canadian artist development company based out of Vancouver, British Columbia and Hamilton, Ontario. We launch creative marketing and publicity campaigns while handling national publicity and radio promotions.



Boston Pizza International Inc

• Canada
• Restaurants
• 700 & Above Employee

• Content Marketing Specialist

  • Mar 2021 - Sep 2021

• Marketing Manager, Social Media and Content Production

  • Sep 2019 - Mar 2021

• Associate Marketing Manager - National Programs

  • Feb 2017 - Sep 2019

  Brief agency partners and lead development and execution of Integrated Communications Plans across multiple channels (Digital/Social, TV/Broadcast, In-Store, Direct to Home, etc.).Work closely with multiple agency partners in development of efficient, high impact media plans and best-in-class creative.Manage multiple agency relationships relating to the development & execution of integrated marketing programs, including timelines and scheduling, brief development, creative feedback, production processes.Work closely with internal and external partners to manage work back schedules, creative development and creative production in support of program execution.Execute internal communication processes to ensure successful program implementation via Intranet, Regional Business Managers (RBMs) and franchisees.Recommend improved communication processes to assist in seamless execution both internally and from agency perspectives.Coordinate with BP insights and category management teams in development of insights led program briefs and ongoing program performance reporting.Update program budgets and liaise with production partners for quotes and timelines.Develop and present marketing program overview presentations as needed.Build collaborative relationships with BP Operations, Finance, Legal, Training/Development, IT and Culinary teams and lead marketing project working groups.Work closely with restaurant franchisees for best practices to share with the rest of the franchisee community.Regularly develop promotional analyses including franchisee surveys, research and sales reporting as part of planning and post mortems. Show less

• Associate Marketing Manager, Regional & LSM, Western Canada

  • Feb 2014 - Feb 2017

  Support franchisee profitability by contributing to the ongoing development of regional and local store marketing tactical programs and initiatives.Provide local store marketing training and support to our 360+ stores including the franchisees, general managers and community relations coordinators. Accomplish this by hosting regional meetings, conferences, webinars, and guiding in the development of marketing action plans. Collaborate with the national marketing team and our various agencies to provide insight on supporting all national and regional promotions with local store marketing tactics. Work on various regional sponsorship deals and new store opening marketing plans to drive profitability and enhance the Boston Pizza brand and community profile.Monitor national Facebook and Twitter channels in collaboration with the Digital marketing department. Show less

• Marketing Coordinator

  • Jan 2012 - Feb 2014

  Recognized by Boston Pizza International as a Community Relations & Marketing Coordinator of the Year in 2012, for achieving local store marketing excellence.Developed and/or implemented local, regional and national marketing initiatives at the local store level.Built ongoing and lasting relationships with the business community, NPOs and recreational groups. Upkeep and tracking of social media channels, development of email blasts, and various other internet marketing undertakings. Show less