Sr. Digital Marketing & eCommerce Manager

• Mar 2021 - Present

- Lead and manage end-to-end eCommerce marketing and promotional campaigns, driving consumer acquisition and retention through effective strategy, planning, and execution. - Utilize data-driven insights from analytics to optimize eCommerce performance, enhance marketing strategies, and increase overall conversion rates. - Provide strategic guidance and insights based on industry trends and best practices, influencing decision-making processes to achieve business objectives. - Develop and execute sophisticated targeting and segmentation strategies to improve consumer acquisition costs' cost-effectiveness and maximize consumer lifetime value. - Demonstrate a deep understanding of the eCommerce channel's business objectives, translating them into practical strategies and action plans that result in increased sales for critical products and overall business growth. - Collaborate closely with cross-functional teams to align marketing efforts with business objectives, ensuring seamless integration and achieving desired outcomes. - Track and analyze campaign metrics, generating detailed reports on key performance indicators (KPIs) for stakeholders, enabling data-driven decision-making. - Drive innovation and experimentation to identify new opportunities for business expansion and revenue generation, fostering a culture of continuous improvement and growth. Show less

Digital Marketing Consultant

• Jan 2022 - Present

eCommerce | Digital Marketing | Branding | Design & Photography

• Feb 2021 - Present

- Offer comprehensive digital marketing solutions for small to mid-size businesses, encompassing essential areas such as SEO, email marketing, paid search, and paid & organic social media with a strong focus on customer acquisition and retention. - Develop customized marketing strategies by conducting in-depth company and industry reviews, defining sales objectives, researching target markets, and recommending practical, tactical marketing tools. - Stay updated on the latest marketing trends through continuous online learning, workshops, and self-education. - Implement an integrated approach to create well-rounded programs for clients, effectively building their brands and driving business growth. - Provide end-to-end brand-building services, including marketing and communication strategy development, visual creation, content writing, logistics, budgeting, negotiation, and exceptional client service. - Generate innovative ideas and recommendations to enhance online business performance, aligning with the brand strategy and supporting marketing activities. Show less

Marketing Director

• Feb 2020 - Feb 2021

I'm a results-oriented Marketing Director with a proven track record at City Floral Garden Center. My expertise lies in developing and implementing brand identity guidelines to enhance brand recognition and consistency. I've successfully optimized website performance and delivered exceptional customer experiences, creating a virtual garden center environment. In addition, I built and launched a web store that attracted over 500 customers and generated $80k in sales within just six days. Through a lead generation campaign, I significantly increased awareness of the email newsletter, resulting in a notable 30% growth in the subscriber base. As a leader, I provided strategic guidance to SEO consultants, collaborating with developers to enhance website performance and user experience. I also developed targeted merchandising schedules, emphasizing high-margin and critical products to boost profit margin and average order value. Furthermore, I leveraged social media by engaging with key influencers and ensuring prompt responses to customer inquiries, fostering heightened awareness and engagement. Show less

Digital Marketing Manager

• Jan 2015 - Feb 2020

At Savory Spice, I held a vital role as a Digital Marketing Manager, where I led and executed comprehensive national online marketing strategies to drive exceptional results. Focusing on increasing website traffic, maximizing sales, and optimizing ROI, I consistently delivered outstanding outcomes while ensuring a superior customer experience. One of my notable achievements was generating an impressive average annual revenue growth of 42% through effective management of the various marketing channels. By leveraging my expertise in online marketing, I successfully supported new marketing campaigns that consistently propelled our eCommerce business to grow yearly. To build a strong and cohesive marketing team, I oversaw and managed a diverse group of seven employees, including graphic designers, web developers, test kitchen staff, and marketing associates. Through effective leadership, I fostered a creative and communicative environment that inspired the team to generate innovative marketing initiatives. Utilizing my expertise in SEO, I provided in-depth analysis and actionable recommendations to enhance specific web elements and page structures, significantly improving overall search rankings. By staying at the forefront of industry trends, I consistently optimized the company's online presence to drive visibility and increase organic traffic. Lastly, I was responsible for determining the website's format, design, and features to maximize clarity and ease of navigation for customers. By prioritizing user experience, I ensured that our website offered visitors a seamless and engaging journey, ultimately contributing to increased conversions and customer satisfaction. Overall, my tenure at Savory Spice as a Digital Marketing Manager is characterized by my ability to develop and execute effective strategies, achieve exceptional results, foster a collaborative team environment, and optimize the company's online presence for outstanding customer experiences. Show less

Marketing Consultant

• Jul 2014 - Dec 2014

During my tenure at Cook Street School of Culinary Arts, I was pivotal in driving its digital marketing efforts and achieving remarkable results. As a Marketing Specialist, I collaborated closely with the development team to create and implement a highly effective SEO strategy. This collaborative approach significantly increased website traffic and improved Google rankings, boosting the school's online visibility and attracting new visitors. Recognizing the importance of lead generation, I took the initiative to launch a successful campaign aimed at building an extensive email list. I strategically segmented contacts based on their interests and communicated with potential customers at the right time in the purchase funnel, ultimately increasing conversions and driving enrollment numbers. I spearheaded marketing campaigns across multiple social media channels to expand our reach and engagement. I created these social media campaigns to foster increased engagement among existing customers and generate substantial growth in our follower base. By leveraging the power of social media, we successfully cultivated a robust online community and extended our reach to a broader audience. I consistently demonstrated a deep understanding of digital marketing strategies throughout my role, combining creativity and data-driven insights to achieve outstanding results. By effectively utilizing SEO tactics, optimizing lead generation efforts, and leveraging social media platforms, I played an integral role in positioning Cook Street School of Culinary Arts as a leading culinary institution. Show less

Marketing Director

• Jun 2013 - Jul 2014

While at Taste Guru, I held a strategic role as the Marketing Director, showcasing exceptional expertise in planning and budgetary control across all digital marketing channels. By implementing efficient strategies, I achieved significant cost reductions while maintaining a high return on investment for online sales. As the leader in developing and implementing media strategies, I optimized efficiency and propelled accelerated sales growth and profitability. Notably, one campaign stood out by tripling sales and achieving an impressive 70% retention rate, underscoring my ability to drive impactful results. To drive targeted traffic to the company's website, I devised comprehensive strategies leveraging various methods, including email marketing, ad networks, social media platforms, and paid search campaigns. We successfully attracted a substantial audience and increased website traffic through these efforts. Recognizing the importance of an engaging social media presence, I implemented innovative concepts such as thought-provoking questions, enticing giveaways, and captivating contests. These strategies effectively increased user engagement and fostered brand loyalty, establishing Taste Guru as a prominent and compelling presence in the digital space. Furthermore, I was pivotal in cultivating relationships with influential personalities in the food and beverage market, including celebrities and sports figures. Building strong relationships with content affiliates, bloggers, and influencers was essential to my role. Leveraging their influence, we generated widespread awareness and created a buzz for Taste Guru, amplifying its reach and enhancing its reputation in the industry. My time at Taste Guru as the Marketing Director was marked by my ability to excel in strategic planning, optimize ROI, drive accelerated sales growth, enhance website traffic, foster partnerships, create engaging social media experiences, and establish influential relationships. Show less