Matthew Morrison
Assistant Spirits Manager at CoolVines- Claim this Profile
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Bio
Experience
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CoolVines
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United States
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Retail
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1 - 100 Employee
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Assistant Spirits Manager
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Apr 2021 - Present
Tasting, vetting and evaluating new products, merchandising, and carefully curating the spirits selection for multiple retail stores Analyzing sales data, profit margins and conducting trend research with the goal of increasing spirits revenue Providing on-site expertise for all spirits in selling directly to consumers, as well as leading in-house staff educations Managing and tracking an inventory of over 200 products, placing and receiving purchase orders, and facilitating the transfer of products between stores Show less
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Freelance Beverage Expert
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Jun 2020 - Present
Dacor (Client) Resident beverage expert and bartender for the Dacor sales team during appliance sales demonstrations Providing beverage pairings, entertainment, cocktail demonstrations, and hosting spirits tastings during private dinners; with the goal of selling luxury appliances to retail buyers Private Events Curating the cocktail program for virtual and in-person mixology courses, whiskey tastings, agave spirit tastings; included reviewing submission requests, designing cocktail and hors d’oeuvre menus, and selecting spirits based on client requests Educating guests on cocktail techniques, history, spirit flavor profiles and the processes with which they are made Executed events for private groups, and corporate teams from: TD Ameritrade, Starbucks, Goldman Sachs and PIMCO Show less
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Head Bartender
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May 2019 - Present
Bartending and collaborating with managers on the cocktail program at this popular Williamsburg institution. Involved in installing organizational systems, carrying out prep work and tracking inventory for the bar. Bartending and collaborating with managers on the cocktail program at this popular Williamsburg institution. Involved in installing organizational systems, carrying out prep work and tracking inventory for the bar.
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Creator, Head Writer, Editor
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Jan 2015 - Mar 2020
Co-founder and head writer for New York based digital comedy company, focused on creating hilarious content on topics such as current events, culture, sports, and social media trends. In charge of producing, editing, revising and supervising scripts for short films. Responsible for social media marketing strategy and implementation. Co-founder and head writer for New York based digital comedy company, focused on creating hilarious content on topics such as current events, culture, sports, and social media trends. In charge of producing, editing, revising and supervising scripts for short films. Responsible for social media marketing strategy and implementation.
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Harry's Italian
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2 Gold St, New York
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Bartender
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Feb 2016 - Apr 2019
Bartender at busy financial district bar and restaurant. Worked busiest shifts serving food, beer, wine and spirits. Responsible for serving and entertaining guests at the large bar, as well as making drinks for the restaurant. Bartender at busy financial district bar and restaurant. Worked busiest shifts serving food, beer, wine and spirits. Responsible for serving and entertaining guests at the large bar, as well as making drinks for the restaurant.
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The Half King
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Germany
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Restaurants
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Bartender
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Feb 2013 - Jan 2016
Bartender and server at busy Chelsea bar and restaurant located near the High Line. Serving drinks at the busy pub-style bar, as while as providing drinks for restaurant patrons. Bartender and server at busy Chelsea bar and restaurant located near the High Line. Serving drinks at the busy pub-style bar, as while as providing drinks for restaurant patrons.
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The Daily Iowan
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United States
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Newspaper Publishing
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1 - 100 Employee
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Marketing Intern
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Jun 2011 - Apr 2012
Providing general clerical assistance to the marketing team at major campus and city newspaper. Liaison between the marketing team and the newsroom. Developed and maintained relationships with local business advertising within the newspaper. Providing general clerical assistance to the marketing team at major campus and city newspaper. Liaison between the marketing team and the newsroom. Developed and maintained relationships with local business advertising within the newspaper.
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Education
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University of Iowa
Bachelor's degree, Communication and Media Studies