Experience

USA TODAY Sports Media Group

• United States
• Online Audio and Video Media
• 100 - 200 Employee

• Executive Director - Sports Sales Strategy

  • Apr 2019 - Present

  Lead USA TODAY Sports Media Group's premium sales efforts via strategic Digital & Print media/sponsorship alignments and, local-to-national property fulfillments such as the Coaches Poll Entitlement. Manage a team of seven (7) who collaborate with multiple divisions of USA TODAY / Gannett to generate $30MM+ in annual sports related revenue to the company.

• Director of Sports Marketing

  • May 2016 - Apr 2019

  -Day-to-Day liaison with official league partners (NASCAR and, IndyCar), and USA TODAY Sports Media Group-Fostered new strategic alliances with leagues such as the NBA and, NFL. -Helped to inplement new revenue streams with partners such as Mecum Auctions and, Barrett-Jackson.Sports Motorsports Vertical -Responsible for developing sponsor targets, and understanding the motorsports marketplace across USA TODAY Sports Media Group portfolio and competitive landscape-Create customized multimedia offerings meeting client marketing goals and objectives across the USA TODAY Sports portfolio including; Print, Digital, Tablet/Mobile, Social Media, and alternative mediums Show less

• Sr. Manager, League Relations / Sports Marketing

  • Apr 2012 - May 2016

  -Day-to-Day liaison with official league partners (NASCAR, IndyCar, and NHRA), and USA TODAY Sports Media Group-Foster new official partnership relationships with other leagues-Develop strategic editorial platforms with multi-media sales extensions across USA TODAY Sports Motorsports Vertical -Manage a small collaborative team, responsible for developing sponsor targets, and understanding the motorsports marketplace across USA TODAY Sports Media Group portfolio and competitive landscape-Create customized multimedia offerings meeting client marketing goals and objectives across the USA TODAY Sports portfolio including; Print, Digital, Tablet/Mobile, Social Media, and alternative mediums Show less



NASCAR

• Spectator Sports
• 700 & Above Employee

• Account Manager

  • Jan 2008 - Mar 2012

  -Promoted to Senior Account Manager on January 3rd, 2012 -Responsible for day-to-day management, contractual fulfillment and communication with 6-8 NASCAR Official Partners which include Toyota, UPS, Goodyear and Sunoco equaling $50+ million in annual rights fees -Customize / up sell NASCR marketing programs such as; retail, multi-media and fan engagement events to fit Official Partner brand strategies / objectives. -Engage in business to business discussion with Official Partner to grow company revenue potential or produce cost saving practices -Review and approve NASCAR themed creative, and activation platforms -Create partner renewal strategy, terms and Assets when current contracts are in final year Show less



ESPN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Associate Director

  • Nov 2004 - Dec 2007

  - Promoted from SR. Manager to Associate Director in 2007; accountable for creating and communicating sales strategies, sponsor target lists, sponsorship packages and be an ambassador for SportsCenter and all Fantasy Sports platforms -Review new program ideas with ESPN TV and online programming / production groups regarding Fantasy Sports and SportsCenter. This strategy drove $40+ million in new revenue from 4/2007 – 12/2/2007 -Liaison between league sponsorship / marketing groups (NFL, IRL, LLWS, MLS, and MLB) to discuss any league partner conflicts and or new partner deals relating to multimedia sponsorships. -Liaison between ESPN/ABC Sports sales force and other internal departments such as marketing, event and promotions group to communicate league sales guidelines and sales strategy Show less