Matthew Mora
Project Manager at Sunny505- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Isaac Moon
I found out about Matthew's artistic talents through social media and when I had a logo that needed to be designed, I thought of him right away. He was very kind and professional (no matter how many revisions I suggested) and he helped bring my vision to life. I will definitely seek to hire Matt again for future projects.
Nicole Montes
Matthew and I worked very closely during his time at Kinesio. Matthew used his excellent skills and outgoing personality to deliver spectacular results in marketing and advertising in his many roles at Kinesio. I was impressed with all his ideas he would bring to the table. He is very detail oriented and organized with every project he works on. Matthew would be an amazing powerful asset to any company he chooses to pursue.
Isaac Moon
I found out about Matthew's artistic talents through social media and when I had a logo that needed to be designed, I thought of him right away. He was very kind and professional (no matter how many revisions I suggested) and he helped bring my vision to life. I will definitely seek to hire Matt again for future projects.
Nicole Montes
Matthew and I worked very closely during his time at Kinesio. Matthew used his excellent skills and outgoing personality to deliver spectacular results in marketing and advertising in his many roles at Kinesio. I was impressed with all his ideas he would bring to the table. He is very detail oriented and organized with every project he works on. Matthew would be an amazing powerful asset to any company he chooses to pursue.
Isaac Moon
I found out about Matthew's artistic talents through social media and when I had a logo that needed to be designed, I thought of him right away. He was very kind and professional (no matter how many revisions I suggested) and he helped bring my vision to life. I will definitely seek to hire Matt again for future projects.
Nicole Montes
Matthew and I worked very closely during his time at Kinesio. Matthew used his excellent skills and outgoing personality to deliver spectacular results in marketing and advertising in his many roles at Kinesio. I was impressed with all his ideas he would bring to the table. He is very detail oriented and organized with every project he works on. Matthew would be an amazing powerful asset to any company he chooses to pursue.
Isaac Moon
I found out about Matthew's artistic talents through social media and when I had a logo that needed to be designed, I thought of him right away. He was very kind and professional (no matter how many revisions I suggested) and he helped bring my vision to life. I will definitely seek to hire Matt again for future projects.
Nicole Montes
Matthew and I worked very closely during his time at Kinesio. Matthew used his excellent skills and outgoing personality to deliver spectacular results in marketing and advertising in his many roles at Kinesio. I was impressed with all his ideas he would bring to the table. He is very detail oriented and organized with every project he works on. Matthew would be an amazing powerful asset to any company he chooses to pursue.
Credentials
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Project Management Simplified
LinkedInMar, 2022- Sep, 2024 -
Business Branding: The Complete Course Part 1 - Strategy
Udemy: Online CoursesJan, 2022- Sep, 2024 -
Content Marketing
HubSpot AcademyOct, 2021- Sep, 2024
Experience
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Sunny505
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United States
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Advertising Services
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1 - 100 Employee
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Project Manager
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Mar 2022 - Present
- Managed marketing, advertising, graphic design, and public relations projects across the entire agency to ensure deadlines and deliverables are met. - Oversaw the workflow of the social media team by developing and reviewing content calendars - Acted as an account executive for a number of clients. - Periodically acted as head photographer for a multitude of client events - Assisted VP of Public Relations in client PR initiatives - Responsible for working with the accounting department by inputting and managing PO and media buying systems. - Represented a number of clients at tradeshows and other events - Assisted in digital marketing initiatives including social media, SEO, and content creation strategies. - Involved in developing and implementing training assistance for a new agency management software. - Developed and consulted on a new onboarding checklist and processes for new employees. - Drafted press releases for PR strategy and objectives - Responsible for communicating and drafting reports directly to clients each month. - Strategized and implemented traditional media research, planning, and buying for print, TV, and radio. - Spearheaded marketing and advertising strategies for both digital and traditional media across a multitude of projects. - Directly supervised a team that consisted of a content manager, a social media manager, and a college intern.
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National Hispanic Cultural Center
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United States
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Performing Arts
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1 - 100 Employee
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Marketing and Public Relations Officer
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Nov 2021 - Mar 2022
-Spearheaded a market research project by implementing a survey to understand our target audience. -Created a random drawing to increase replies and entries of our market research survey. -Directly in charge of gathering content and developing a biweekly email newsletter from across NHCC. -Increased email open rate by 8% and increased conversions by 2%. -Developed email segmentation by separating audiences into three areas of interest based on NHCC's programming. -Assisted in developing core messaging and donor personas for the NHCC Foundation membership initiatives. -Wrote, edited, and distributed press releases for upcoming exhibitions and events. -Directly involved in media relations and coordination with NHCC staff for all upcoming programming. -Developed marketing strategy and marketing plans based on departmental needs. -Wrote and edited all marketing copy to be distributed through all marketing channels. -Oversaw and condensed already established branding to create a more cohesive brand perception for the center. -Reviewed web and email analytics to better address deficiencies in driving traffic to the website. -Established an email welcome series for new email subscribers to increase social media follows and likes.
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Hypur Inc.
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United States
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Banking
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1 - 100 Employee
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Marketing Coordinator
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Apr 2021 - Nov 2021
- Responsible for distributing all email communications via Salesforce Marketing Cloud - Oversaw the design process of all HTML email templates - Coordinated all cross-departmental projects for the marketing department - Managed creative projects for social and print distribution by overseeing and collaborating with multiple designers. - Researched current trends in the cannabis fintech industry. - Segmented relevant audiences in Salesforce Marketing Cloud based on current marketing strategy and business goals. - Collected curated content to be distributed on social media. - Scheduled and managed Hypur's social media posts using Social Sprout. - Spearheaded SEO-friendly content ideation to better position Hypur as a thought leader. - Assisted Operations in the development of an onboarding communication plan for a brand new product. - Created buyer personas in preparation for a brand new product launch. - Executed administrative and clerical duties as assigned.
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InEight
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United States
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Software Development
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400 - 500 Employee
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Web/Wordpress Project Coordinator
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Aug 2020 - Sep 2021
- Implemented the on-page SEO strategy for all web-related content (videos, blogs, and webinars.) - Made changes based on technical audits to ensure site architecture and SEO best practices are implemented on InEight’s website. - Built and optimized website landing pages to meet business and marketing goals using Unbounce. - Updated and reported web analytics using Google Analytics. - Responsible for visualizing data and designing reports in Google Data Studio for the Director of Digital Marketing. - Drafted SEO-friendly meta descriptions for web pages. - Responsible for tracking and organizing backlinks/crosslinks and product-specific keywords. - Assisted in overseeing weekly meetings and communications with vendors and third-party teams to make sure website updates and maintenance are on track. - Coordinated with internal and external teams to update/create assets for the website.
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Marketing Coordinator
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Apr 2018 - Aug 2020
-Developed and implemented the social media content calendar for Facebook and Twitter. -Generated monthly reports using Google Analytics, and other reporting platforms. -Drafted written copy for social media, digital, and print advertisements. -Designed graphics for digital and print advertising campaigns. -Planned and executed educational events for the business community. -Coordinated trade shows, expos, and networking opportunities for myself and retention specialists. -Cultivated relationships in the Albuquerque/Rio Rancho business community. -Drafted and distributed press releases to local media. -Responsible for media relations and acted as spokesman for television interviews. -Involved in consumer outreach and speaking engagements with various organizations.
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New Mexico Hospitality Association
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Hospitality
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1 - 100 Employee
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Content Creation Intern
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Aug 2017 - Nov 2017
-Designed and edited promotional videos for upcoming events. -Contributed to the association's membership content calendar with several blog entries on the hotel industry. -Provided graphic design support on a number of promotional materials. -Developed on-page and off-page SEO recommendations to the web team. -Performed keyword research for online content. -Designed and edited promotional videos for upcoming events. -Contributed to the association's membership content calendar with several blog entries on the hotel industry. -Provided graphic design support on a number of promotional materials. -Developed on-page and off-page SEO recommendations to the web team. -Performed keyword research for online content.
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Kinesio Taping Association
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Wellness and Fitness Services
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1 - 100 Employee
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Seminar Coordinator | Marketing Assistant
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May 2016 - Sep 2017
Acted as the communication liaison between the Department of Sales and Marketing, facilities, and instructors to coordinate seminars all over the United States. Marketed taping seminars through telemarketing, email marketing, and through the distribution of marketing materials such as flyers and sponsored online listings. Utilized expense reports to generate the profit and loss statements associated with seminars based on the number of attendees registered and costs incurred. Responsible for booking flights, hotels, and rental cars for instructors to ensure they can reach facilities in a timely manner, all without exceeding budget. Assisted with various administrative and clerical duties as assigned.
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Education
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2011 - 2015
UNM Anderson School of Management
Bachelor of Business Administration (BBA), Management Information Systems, General
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