Experience

Surge Innovations

• International Trade and Development

• Senior Director of Product Development

  • Oct 2005 - Present

  o Responsible for leading the new product development department for the company’s main client, Burger King. Duties include concept feasibility studies, concept pricing, engineering drawing development, mechanism design, prototype build, and prototype presentations to the client and licensor to provide world class premium toys for Burger King’s Kids Meal promotions. o Manage a team of engineers and industrial designers that would produce over 50 skus per year with a total volume of 150 million toys per year. Knowledgeable of each team member’s strengths and weaknesses and use this information for tactical advantages for the company and client.o Implemented a LEAN process improvement exercise to understand areas of process waste and areas of efficient improvements.o Developed aggressive timelines that would offer a balance of best pricing scenarios with the flexibility that the client desires. My team consistently meets or exceeds their timing goals.o Launch new programs every 4 weeks. This would create project overlap making it necessary for me to manage specific project, as a “player coach”.o Provide creative solutions for product enhancements and design innovation which allows the client to receive options in premium design for a similar price point.o Implemented a system to define the process specifications and document controls which captures the company’s best practices.o Contributed to the electronic documentation library by providing input to the software design and functionality.o Expertise in communication with the manufacturing partners. This expertise contributes to the program being on-time, within budget and exceeding the expectation of the client.o Negotiate price points with the manufactures which allows us to deliver the most value for the costo Continually study the pricing trends of material, labor, and purchased components to provide an early warning to the client if the costs trends in a negative way.



IDM Matrix

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Product Development

  • Apr 2003 - Jun 2005

  Responsible for the new product development of the company’s product lines. Duties included Design, Development and Engineering of new products, Feasibility Studies, Pricing and Budgets, Manufacturing Planning, and Sourcing in an Entrepreneurial Environment.Partner in a Venture Capital Group to exploit a new invention related to the interaction and customization of mass-market beverages, while developed secondary products for entry into the retail marketplace. Responsible for the new product development of the company’s product lines. Duties included Design, Development and Engineering of new products, Feasibility Studies, Pricing and Budgets, Manufacturing Planning, and Sourcing in an Entrepreneurial Environment.Partner in a Venture Capital Group to exploit a new invention related to the interaction and customization of mass-market beverages, while developed secondary products for entry into the retail marketplace.



Simon Marketing, Inc.

• Wholesale
• 1 - 100 Employee

• Engineering Manager

  • Feb 1996 - Nov 2001

  o Responsible for the new product development primarily for promotional giveaways for the world’s largest quick service restaurant. Tasks included conceptual design, development, and technical project management of McDonald’s Happy Meal Toy products and Under 3 Toy products from conception to production, of over 1.5 Billion promotional items.o Led the development of alternative sourcing in Latin America to best use political and logistical advantages to manufacture products which meets our client’s specifications.o Communicated daily with Asian manufacturers to produce promotional toys, which satisfied the needs of the McDonald’s Corporation, the toy licensor and independent safety consultants.o Developed a relationship with sculptors and model makers in order to meet the aggressive timelines and prototype budgets for the model development process. o Familiar with part design for molding complex shapes and piece parts, for injection molding, rotational molding, blow molding and die cast. o Worked with different premium toy designs including: Gear Boxes, Cam Actions, Mechanical and Electronic Sound Mechanisms, Lights, Optics, Glassware, Flocking, Magnetic Activation, Printing, Surface Texture and Treatments and Plush and Fabric Items.o Personally visited the Asian manufactures to review their production process and further my knowledge base to improve the new product development process.