Matthew McClafferty
VP, Management Director at Area 23- Claim this Profile
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Bio
Experience
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Area 23
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United States
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Advertising Services
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500 - 600 Employee
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VP, Management Director
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Nov 2023 - Present
New York, NY
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VP, Account Director
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Jul 2021 - Nov 2023
New York, NY
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Account Director
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Nov 2018 - Jun 2021
New York, NY
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Account Supervisor
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Oct 2017 - Oct 2018
New York, NY
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Account Manager
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Oct 2016 - Aug 2017
New York, NY
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Account Executive
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Oct 2014 - Sep 2016
New York, NY I focus on launching and building oncology brands. Daggerwing Health, a division of Daggerwing Group, is a healthcare agency dedicated to improving health outcomes for patients. Daggerwing Health helps clients in pharma, advocacy, hospital systems, device and payer categories to create and launch brands, drive multichannel acquisitions and implement innovative, evidence-based programs. We can help patients take more responsibility for adhering to treatment and improving their… Show more I focus on launching and building oncology brands. Daggerwing Health, a division of Daggerwing Group, is a healthcare agency dedicated to improving health outcomes for patients. Daggerwing Health helps clients in pharma, advocacy, hospital systems, device and payer categories to create and launch brands, drive multichannel acquisitions and implement innovative, evidence-based programs. We can help patients take more responsibility for adhering to treatment and improving their health. For more information, visit www.daggerwinghealth.com
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Account Executive
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2014 - Oct 2014
New York, NY -Serve as day-to-day client contact; act as a key liaison between client and agency -Attend client meetings and conventions and provide follow-up summaries and recommendations -Execute strategies, problem-solve, and develop solid business relationships with clients and cross functional internal teams -Recommend and implement strategies after reviewing, researching and analyzing client’s needs and business objectives -Prepare estimates and ensure proper and timely billing -Act as… Show more -Serve as day-to-day client contact; act as a key liaison between client and agency -Attend client meetings and conventions and provide follow-up summaries and recommendations -Execute strategies, problem-solve, and develop solid business relationships with clients and cross functional internal teams -Recommend and implement strategies after reviewing, researching and analyzing client’s needs and business objectives -Prepare estimates and ensure proper and timely billing -Act as team leader/project coordinator for projects, monitoring project progression from initial concept through completion -Collaborate with art, medical and editorial departments, ensuring smooth and timely completion of projects -Actively pursue and develop new business opportunities through networking, representing agency at conventions, etc.; client wins include Genentech -Prepare status reports and contact reports -Coordinate project development with vendors
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Account Coordinator/Assistant Account Executive
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Feb 2013 - Oct 2014
New York, NY -Provide administrative and client service support to senior account management in the daily operations of accounts -Interface with various departments ensuring successful completion of projects -Maintain and track budgets throughout project lifespan -Prepare client communications (ie. status and contact reports) -Develop timelines for each major project -Support new business development through research and presentation development
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Virginia Commonwealth University
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United States
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Higher Education
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700 & Above Employee
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Residential Life & Housing Recruitment and Selection Committee Member
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Sep 2011 - May 2012
Richmond, Virginia -Assisted with marketing and recruitment efforts -Reviewed and edited the application process for returning and new Resident Assistants (RA) -Assisted with new RA recruitment meetings across campus -Prepared activities for interviewees to perform during interview process, and facilitated group interviews for new hire RAs
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Facility Attendant
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May 2011 - May 2012
Richmond, Virginia -Responsible for providing assistance to all gym patrons -Maintained safety and security to all recreational facilities -Provided information about the facilities and programs, answered phones, handled cash operations
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Senior Resident Assistant
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Aug 2009 - May 2012
Richmond, Virginia -Supervised a floor of 40-50 freshmen residents, provided counseling and mediation support -Developed and implemented educational programs for residents throughout each semester -Managed administrative tasks, assisted Hall Director, advised Hall Council -Coordinated on duty scheduling, lead residence hall tours -Held five office hours a week, tracked office/programming supply usage & assisted with their replenishment -Maintained high levels of confidentiality at all times
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Office Assistant
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May 2011 - Aug 2011
Richmond, Virginia -Performed administrative tasks, answered phones -Assisted building residents with maintenance concerns -Provided information about the facility to future residents
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Provost’s Living Learning Program Advisory Committee Member
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Sep 2010 - May 2011
Richmond, Virginia -Assisted in the development of a strategic plan for VCUs new community engagement/living learning program in one of the residence halls
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Supplemental Instruction Leader
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Aug 2010 - May 2011
Richmond, Virginia -Planned and implemented three study sessions a week to reinforce material covered in class -Hosted two office hours a week to provide additional assistance in tutoring -Served as scribe for lectures
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Relay For Life Committee Chair Member
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Aug 2010 - May 2011
Richmond, Virginia -Provided oversight for a committee tasked with catering all VCU Relay For Life events throughout the year -Worked with advisors to negotiate contracts with outside vendors -Assisted with balancing budget -Devoted 150 hours/semester to attend weekly meetings, committee meetings, sponsored programs, as well as plan and implement events
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Education
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Virginia Commonwealth University
Bachelor's degree, Biology