Matthew McCarthy-Clark
Manager, Executive Network Audience Segment Marketing at SHRM- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Erin Looney
Matthew is the rare trio of creative, functional, and personable, making him an asset to any team that needs someone who can create and strategize with equal deftness. I often jokingly tell colleagues I’m not sure how I functioned before I worked with Matthew. It’s something of an exaggeration, but it’s not entirely untrue. I credit Matthew with helping me grow creatively very quickly when we were working in a particularly fast-paced environment together. His level-headed and focused approach to his work pairs quite well with a truly gifted creative mind. Even though we don’t work together directly anymore, I still consult Matthew frequently on projects any time I can because I value his perspective more than most. He is always eager to help, offers excellent feedback, and provides innovative solutions. He’s also incredibly easy to get along with, as he’s both authentic and authentically interested in what others have to offer. He’s a dream to collaborate with, and he’s incredibly talented. I genuinely can’t thank Matthew enough for sharing his professionalism and talent with me.
Jonna Leanne Patel
I sincerely cannot say enough kind things about Matthew. In the short time we worked together at Dalton State, he was welcoming and full of excitement and ideas. I was even more impressed with him later on when I found out he still had the energy and work ethic despite serving in multiple roles with Residence Life. Matthew and I bonded over a student trip to a programming conference, and it was there I realized how sincere he was and how intentional he was to create more student programming at Dalton State. He is easy to collaborate with and always follows up and checks in. I would love to have the opportunity to work with Matthew in the future.
Erin Looney
Matthew is the rare trio of creative, functional, and personable, making him an asset to any team that needs someone who can create and strategize with equal deftness. I often jokingly tell colleagues I’m not sure how I functioned before I worked with Matthew. It’s something of an exaggeration, but it’s not entirely untrue. I credit Matthew with helping me grow creatively very quickly when we were working in a particularly fast-paced environment together. His level-headed and focused approach to his work pairs quite well with a truly gifted creative mind. Even though we don’t work together directly anymore, I still consult Matthew frequently on projects any time I can because I value his perspective more than most. He is always eager to help, offers excellent feedback, and provides innovative solutions. He’s also incredibly easy to get along with, as he’s both authentic and authentically interested in what others have to offer. He’s a dream to collaborate with, and he’s incredibly talented. I genuinely can’t thank Matthew enough for sharing his professionalism and talent with me.
Jonna Leanne Patel
I sincerely cannot say enough kind things about Matthew. In the short time we worked together at Dalton State, he was welcoming and full of excitement and ideas. I was even more impressed with him later on when I found out he still had the energy and work ethic despite serving in multiple roles with Residence Life. Matthew and I bonded over a student trip to a programming conference, and it was there I realized how sincere he was and how intentional he was to create more student programming at Dalton State. He is easy to collaborate with and always follows up and checks in. I would love to have the opportunity to work with Matthew in the future.
Erin Looney
Matthew is the rare trio of creative, functional, and personable, making him an asset to any team that needs someone who can create and strategize with equal deftness. I often jokingly tell colleagues I’m not sure how I functioned before I worked with Matthew. It’s something of an exaggeration, but it’s not entirely untrue. I credit Matthew with helping me grow creatively very quickly when we were working in a particularly fast-paced environment together. His level-headed and focused approach to his work pairs quite well with a truly gifted creative mind. Even though we don’t work together directly anymore, I still consult Matthew frequently on projects any time I can because I value his perspective more than most. He is always eager to help, offers excellent feedback, and provides innovative solutions. He’s also incredibly easy to get along with, as he’s both authentic and authentically interested in what others have to offer. He’s a dream to collaborate with, and he’s incredibly talented. I genuinely can’t thank Matthew enough for sharing his professionalism and talent with me.
Jonna Leanne Patel
I sincerely cannot say enough kind things about Matthew. In the short time we worked together at Dalton State, he was welcoming and full of excitement and ideas. I was even more impressed with him later on when I found out he still had the energy and work ethic despite serving in multiple roles with Residence Life. Matthew and I bonded over a student trip to a programming conference, and it was there I realized how sincere he was and how intentional he was to create more student programming at Dalton State. He is easy to collaborate with and always follows up and checks in. I would love to have the opportunity to work with Matthew in the future.
Erin Looney
Matthew is the rare trio of creative, functional, and personable, making him an asset to any team that needs someone who can create and strategize with equal deftness. I often jokingly tell colleagues I’m not sure how I functioned before I worked with Matthew. It’s something of an exaggeration, but it’s not entirely untrue. I credit Matthew with helping me grow creatively very quickly when we were working in a particularly fast-paced environment together. His level-headed and focused approach to his work pairs quite well with a truly gifted creative mind. Even though we don’t work together directly anymore, I still consult Matthew frequently on projects any time I can because I value his perspective more than most. He is always eager to help, offers excellent feedback, and provides innovative solutions. He’s also incredibly easy to get along with, as he’s both authentic and authentically interested in what others have to offer. He’s a dream to collaborate with, and he’s incredibly talented. I genuinely can’t thank Matthew enough for sharing his professionalism and talent with me.
Jonna Leanne Patel
I sincerely cannot say enough kind things about Matthew. In the short time we worked together at Dalton State, he was welcoming and full of excitement and ideas. I was even more impressed with him later on when I found out he still had the energy and work ethic despite serving in multiple roles with Residence Life. Matthew and I bonded over a student trip to a programming conference, and it was there I realized how sincere he was and how intentional he was to create more student programming at Dalton State. He is easy to collaborate with and always follows up and checks in. I would love to have the opportunity to work with Matthew in the future.
Credentials
-
Salesforce Certified Marketing Cloud Account Engagement Specialist
SalesforceMay, 2022- Nov, 2024 -
Adobe Certified Professional - Marketo Engage Business Practitioner
AdobeApr, 2022- Nov, 2024 -
SHRM Executive Network Membership
SHRM Executive NetworkApr, 2023- Nov, 2024 -
Social Media Certification
HubSpot AcademyNov, 2020- Nov, 2024
Experience
-
SHRM
-
United States
-
Human Resources Services
-
700 & Above Employee
-
Manager, Executive Network Audience Segment Marketing
-
Jun 2022 - Present
• Mentor and lead a team of six full-time employees located in Austria, Maryland, Virginia, and California• Develop and execute the B2C and B2B go-to-market strategy, including demand generation, lead nurturing, engagement, and retention campaigns• Collaborate with membership, customer experience, and enterprise sales teams to create messaging and collateral that resonates with c-suite audiences• Optimize digital marketing campaigns across email, social media, and paid media to increase website traffic, engagement, and conversions; resulting in a 66% increase in executive memberships and 79% increase in SHRM Annual Conference & Expo registrations• Manage a marketing budget of $3.8 million and allocate resources efficiently to maximize ROI• Partner with the business intelligence team to develop an automated dashboard to display leads, time in pipeline, and conversion rates to influence KPIs Show less
-
-
Senior Specialist, HR Professional Audience Segment Marketing
-
Aug 2021 - Jun 2022
• Led strategic acquisition, engagement, and retention marketing campaigns to meet yearly membership goals and business KPIs• Produced direct mail creative that resonated with target audiences and partnered with external vendors to manage the production and distribution of direct mail pieces and renewal invoices • Analyzed data and analytics to track and measure the effectiveness of marketing programs and adjust strategies accordingly• Coordinated A/B testing across the segment marketing team and tracked performance to share learnings across the marketing team Show less
-
-
Specialist, Student Audience Segment Marketing
-
Mar 2021 - Aug 2021
• Led an award-winning rebrand of the student segment including creative refresh and tailored messaging designed to meet the needs of today’s college students resulting in a 267% increase in website traffic• Implemented a student-specific buyer journey for the Academically Aligned (B2B) program increasing student certification leads by 300% and student exam applications by 200% • Launched the student segment rebrand across email, web, social and video channels resulting in 4,000+ new student memberships within the first 90 days of the campaign• Executed Marketo email campaigns and implemented 12+ automated nurture campaigns Show less
-
-
Marketing Specialist
-
Dec 2020 - Mar 2021
• Tracked conversion data and campaign outcomes in Google Analytics, Tableau and Marketo• Assisted in the development of audience storytelling and deployment of audience-centric brand campaigns
-
-
-
The George Washington University- Milken Institute School of Public Health
-
United States
-
Higher Education
-
200 - 300 Employee
-
Assistant Director of Recruitment and Marketing
-
Jul 2018 - Sep 2020
• Managed Pardot marketing automation, Intercom chat, and Calendly appointment systems to generate leads increasing the prospect funnel 160% over the 2019-2020 academic year • Coordinated a comprehensive communication plan, including the design and execution of automated email campaigns for nearly 7,000 prospective graduate students • Implemented customized automated email journeys for prospective students, applicants, admitted students, and committed students quadrupling the M.S. in Public Health Microbiology Fall 2020 enrollment • Designed the concept, crafted the language, and directed the third-party vendor in the production of the admission viewbook • Worked closely with the school of public health communications team to leverage social media engagement • Organized open houses and admitted student events for up to 300 students • Managed the approximately $80,000 recruitment and marketing budget Show less
-
-
-
University of the District of Columbia David A. Clarke School of Law (UDC Law)
-
United States
-
Higher Education
-
1 - 100 Employee
-
Admission Marketing Coordinator
-
Nov 2017 - Jun 2018
• Led the development and production of all admission print materials, such as the Law Day advertisement in The Washington Post Express and the 2019 admissions viewbook • Utilized ACES2 CRM to design, implement, and monitor national email campaigns for 100,000 prospective students that supported recruitment efforts • Established a communication plan specific to admissions events that led to a 35% increase in attendance for the Spring 2018 Law Day • Managed the day-to-day operations of the departmental Twitter account Show less
-
-
-
Dalton State College
-
United States
-
Higher Education
-
300 - 400 Employee
-
Associate Director of Residential Life and Parent Engagement
-
Mar 2015 - Aug 2017
• Fostered relationships with campus partners to plan and execute week-long programming for up to 5,000 students• Managed the $38,000 programming budget• Designed a comprehensive parent and guest track for new student orientation• Independently planned, designed, and implemented campaigns across web, social, and print channels to promote living on campus• Acted as the primary supervisor for the Head Resident paraprofessional staff and the Resident Assistant team
-
-
Interim Director of Residential Life
-
Mar 2016 - Jul 2017
• Set departmental vision, goals, and learning outcomes• Served as the primary point of contact for Public Private Partnership (P3) initiative• Developed an promoted and develops a summer camps and conferences program• Administered the Housing Scholarship Program• Contributed to campus wide decision making on policies and initiatives that impact Residential Life• Supervised one full-time staff member
-
-
-
University of Tennessee
-
Higher Education
-
700 & Above Employee
-
Academic Advisor
-
Dec 2013 - Jul 2015
• Offered academic guidance to 700+ enrolled students in the Haslam College of Business • Assisted with the creation of all promotional materials for new living learning communities and study abroad experiences designed for first-year students • Offered academic guidance to 700+ enrolled students in the Haslam College of Business • Assisted with the creation of all promotional materials for new living learning communities and study abroad experiences designed for first-year students
-
-
-
Berry College
-
United States
-
Higher Education
-
700 & Above Employee
-
Area Coordinator
-
Jun 2011 - Dec 2013
• Managed departmental programming and initiatives for first-year residential areas• Supervised 3 Head Residents paraprofessional staff and 42 Resident Assistants
-
-
Camps and Conferences Coordinator
-
Jun 2011 - Aug 2012
• Worked directly with camp directors to define needs and coordinate services• Served as departmental liaison with Campus Scheduling, Dining and other related offices• Responsible for billing of camp groups and following up to ensure payments were made resulting in $600,000+ of revenue every summer
-
-
Education
-
East Carolina University
B.S. in Communication, Media Production -
University of Mississippi
M.A. in Higher Education and College Student Personnel, Higher Education
Community
