Experience

CWB Welding Foundation

• Canada
• Non-profit Organization Management
• 1 - 100 Employee

• Communications Officer

  • Oct 2021 - Present

  - Strengthen and support brand awareness of CWBWF through various communication efforts across all platforms of engagement internally and externally. - Aid in the development and implementation of communication plans that position the welding skilled trade and CWBWF to align with strategic goals. - Assist in producing, maintaining, and refreshing content on the website to reflect CWBWF's strategic goals, values, and mission. - Work with key partners to ensure CWB Welding Foundation deliverables, key messaging, and branding is maintained. - Develop, edit, and collaborate in the creation of program materials. - Support program hosts/recipients with communication needs including media, marketing material, and deliverables. - Aid in drafting donor/investment agreements. - Prepare and develop stakeholder communications including coordination of sponsorship strategies. - Assist in proposal and grant writing and editing. - Coordinate data/metrics collection that demonstrates reach and impact efforts. - Support government relations efforts. Show less



Freelance

• Caledonia, Ontario, Canada

• Ghostwriter

  • May 2020 - Jan 2022

  - Ghostwrote an autobiography detailing the life of Kyle Scott, a young man with cerebral palsy. - The project required the ability to turn someone else's thoughts into a cohesive story, impeccable information and project management skills, and conducting interviews that explored sensitive and emotional topics. - The autobiography was self-published with FriesenPress in January 2022. - Ghostwrote an autobiography detailing the life of Kyle Scott, a young man with cerebral palsy. - The project required the ability to turn someone else's thoughts into a cohesive story, impeccable information and project management skills, and conducting interviews that explored sensitive and emotional topics. - The autobiography was self-published with FriesenPress in January 2022.



The Golfi Team RE/MAX

• Canada
• Real Estate
• 1 - 100 Employee

• Director of Digital Marketing

  • Jul 2020 - Oct 2021

  - Produce and manage engaging content for multi-channel distribution (videos, graphics, podcasts, blog posts, emails, etc.), which has earned 9,000 new organic followers. - Leverage a small team of videographers, photographers, and graphic designers to aid in creating large-scale projects. - Continuously strategize and evolve an editorial calendar designed to increase engagement and followers. - Collaborate with the hiring manager to develop compelling and persuasive recruitment material. - Record and publish two weekly real estate podcast shows and ensure timely delivery to radio station partners for airing across Southern Ontario. - Manage a modest advertising budget to boost high-performing social media posts for market penetration and brand visibility. - Build partnerships with local businesses for sponsorships and giveaways. - Provide social media training to real estate agents looking to increase their influence. Show less



BGIS

• Canada
• Facilities Services
• 700 & Above Employee

• Senior Marketing & Communications Specialist

  • Aug 2015 - Jul 2020

  - Team lead for conceptualizing and producing marketing materials (videos, brochures, posters, swag mockups, reports, etc.) and re-purposing them for use across the company’s social media accounts. - Project lead for the 2017 company-wide rebrand, which involved rebranding and redesigning all internal and external collateral, creation of a new brand style guide, updating fleet vehicles and office signage, keeping the employee base up-to-date on the latest developments, and producing new client- and public-facing marketing materials. - Led the redesign and relaunch of www.bgis.com. - Full end-to-end creation of internal and client-facing corporate videos. - Produced four fully designed annual corporate social responsibility reports. - Wrote various communication materials for use on the company website, internal portals, news wires, and client-specific outlets as outlined by the communication plan. - Provided photography for headshots, major events, marketing collateral, etc. - Copy edited and proofed all internal and external communications for the company. Show less



Aecon Group Inc.

• Canada
• Construction
• 700 & Above Employee

• Features Editor

  • Sep 2013 - Aug 2015

  - Solely responsible for the writing, editing, production, and distribution of Aecon’s award-winning publications One Magazine and How We Build Things Matters: Corporate Social Responsibility At Aecon. - The position required extensive interviewing and researching Aecon’s construction projects across Canada and social and environmental stewardship in the energy, mining, and infrastructure industries. - Supported the Business Development Major Bid Proposals Team with written content, editing, proofing, and formatting support for submission documents, RFPs, RFQs, etc. - Created content for and maintained the company-wide Intranet portal. - Translated and rewrote very technical and scientific information into easily understandable text for company marketing, business material, and social media channels. Show less



Hamilton Family Health Team

• Canada
• Hospitals and Health Care
• 100 - 200 Employee

• Communications Coordinator

  • Jul 2012 - Sep 2013

  - Designed/branded communication pieces within visual identity guidelines, which are used in over 150 physician practices across Hamilton. - Created department specific material for patient wellness workshops and groups. - Formulated a communications department process map to increase productivity and efficiency when requesting new communication material and off-site printing. - Coordinated and trained family health team staff and associates on the Yammer platform. - Instructed several InDesign training sessions for HFHT employees, covering basic operational techniques and topics such as consistency, readability and colour balance. - Recorded educational videos and tutorials, which were distributed to patients and practices within the HFHT network for use at home or within the office. - Produced a quarterly newsletter containing human interest stories, organization-wide news, updates and success stories. - Assembled and designed 2012’s 24 page annual report, which outlined current and future initiatives, plans for quality improvement, financials and successes from the past year. - Monitored news sources and social media for health care and family health team related content, keeping the organization informed of new developments within the health sector. - Aided in managing and updating communication materials for the HFHT website and Intranet using the Sitefinity platform. - Photographed and videotaped conferences, retreats and special events. - Provided on-site technical support for audio/video equipment during major events, such as the Annual General Meeting, and on-going technical support for Yammer end users. - Created positive relationships and coordinated with practices and outside vendors within Hamilton. - Ensured all communication material had a consistent tone and voice that reflected the organization’s objectives and priorities. Show less



Ronald McDonald House Charities South Central Ontario

• Canada
• Non-profit Organization Management
• 1 - 100 Employee

• Communications Coordinator

  • Oct 2011 - Apr 2012

  - Spearheaded a one-of-a-kind donor recognition interactive kiosk, giving families the opportunity to learn more about Ronald McDonald House and the role they play within the Hamilton community. - Interviewed families for personal testimonials, which were used in newsletters, fundraising material and within the interactive kiosk. - Used discretion when handling sensitive and confidential material surrounding children and their families. - Revised several key communication pieces and policies, resulting in tighter wording and increased readability. - Redesigned and launched RMHH’s new website, which created a more user-friendly experience with modern navigation and messaging. - Trained staff on the Sitefinity content management system, enabling them to update and publish content independently. - Provided photography for special events, construction updates and communication material. Show less



The Satellite Newspaper

• Hamilton, Ontario

• Managing Editor/News Editor

  • Sep 2010 - Apr 2012

  - Hired and managed a staff of ten journalists. - Chaired weekly story meetings to generate and explore ideas. - Produced written and visual content for use in the weekly publication, keeping Mohawk College’s student body and faculty informed of campus and local news. - Edited submitted material before publication deadlines. - Published and maintained stories on Satelliteonline.ca using the WordPress content management system. - Used a digital SLR and video camera to create multimedia content for online publications, creating alternative ways to telling a story. Show less



Ignite News

• Hamilton, Ontario

• Reporter

  • Sep 2009 - Apr 2012

  - Responsible for producing print and broadcast content for the student-operated website and morning newscast. - Required the ability to meet deadlines and operate camera equipment. - Thorough knowledge of editing audio and video also necessary. - Responsible for producing print and broadcast content for the student-operated website and morning newscast. - Required the ability to meet deadlines and operate camera equipment. - Thorough knowledge of editing audio and video also necessary.



OpenFile

• Book and Periodical Publishing

• Freelance Reporter

  • May 2011 - Oct 2011

  - Responsible for pitching, pursuing and reporting on relevant story ideas pertaining to the Hamilton and surrounding areas. - Published numerous news articles and feature stories online. - Responsible for pitching, pursuing and reporting on relevant story ideas pertaining to the Hamilton and surrounding areas. - Published numerous news articles and feature stories online.