Matthew LaRosa

Sales and Development Specialist at City Brew Tours
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Boston

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Experience

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Sales and Development Specialist
      • Sep 2021 - Present

      Top revenue producing sales coordinator in the company since December 2020, managing over 3,000 deals and generating over $2.7 million in revenue. Continue to manage the sales and coordination of private virtual experiences and private in person all-access brewery tours in 8 corporate owned cities across the United States.Develop and execute segmented multi-touch email marketing automations to generate leads. Act as a trusted consultant and main point of contact for 10 independently… Show more Top revenue producing sales coordinator in the company since December 2020, managing over 3,000 deals and generating over $2.7 million in revenue. Continue to manage the sales and coordination of private virtual experiences and private in person all-access brewery tours in 8 corporate owned cities across the United States.Develop and execute segmented multi-touch email marketing automations to generate leads. Act as a trusted consultant and main point of contact for 10 independently owned and operated brewery tour business franchises located across the United States and Canada. Meet with each franchisee biweekly to review and discuss their financial reporting, diagnose and provide solutions for pain points, and provide strategic recommendations for growth. Facilitated the launch of 5 new franchises by providing trainings on tour best practices, financial reporting, website development in Wordpress, and marketing strategies for Google and Facebook ads and OTA (online travel agencies) placements. Attend trade shows across the country to present City Brew Tours franchise model to potential franchisees.

    • Private Sales Coordinator
      • Sep 2020 - Sep 2021

      Manage the sales and coordination of private virtual experiences from the initial lead through day of event for a diverse client base of Fortune 100 companies across the country for groups from 5-250 people. Launched the wholesale branch of the company to sell holiday beer gift box packaging by developing a marketing plan and email lead generation campaign, identifying target markets and clients, establishing pricing and margins, and performing cold outreach to 350+ stores across the country… Show more Manage the sales and coordination of private virtual experiences from the initial lead through day of event for a diverse client base of Fortune 100 companies across the country for groups from 5-250 people. Launched the wholesale branch of the company to sell holiday beer gift box packaging by developing a marketing plan and email lead generation campaign, identifying target markets and clients, establishing pricing and margins, and performing cold outreach to 350+ stores across the country resulting in $24K revenue in 1.5 months of sales. Identify and analyze new untapped segments for outreach initiatives which generated 3000+ new leads. Write creative copy for email marketing campaigns to cultivate new and existing client relationships. Develop and pitch ideas for new product offerings and inclusions for new and existing virtual experiences.

    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Sales Representative
      • Aug 2018 - Jul 2020

      Manage 120+ On Premise accounts on a weekly basis selling beer, wine, and spirits. Build meaningful relationships with clients built on trust and knowledge of market trends. Educate and inform clients of new products and styles to increase brand awareness and sales. Consistently achieve and surpass sales goals set by management. Continue to remain abreast of new market trends and partake in monthly and yearly sales trainings. Collaborate with breweries and their representatives… Show more Manage 120+ On Premise accounts on a weekly basis selling beer, wine, and spirits. Build meaningful relationships with clients built on trust and knowledge of market trends. Educate and inform clients of new products and styles to increase brand awareness and sales. Consistently achieve and surpass sales goals set by management. Continue to remain abreast of new market trends and partake in monthly and yearly sales trainings. Collaborate with breweries and their representatives to encourage trial and engagement with their brands. Coordinate promotional events to draw traffic and increase excitement.

    • Sales Support
      • Aug 2017 - Aug 2018

      Assisted sales team with day to day maintenance of account standards. Interacted with On Premise (Bars and Restaurants) account managers daily. Covered multiple sales routes informing and educating accounts of the quality beer and alcoholic beverages we have to offer to the North Shore. Merchandised accounts to ensure high levels of brand exposure and promote our products. Gained Off Premise merchandising experience in high volume chain accounts

    • United States
    • 1 - 100 Employee
    • Marketing And Promotions Intern
      • May 2016 - May 2017

      Focused on SEO to build awareness and trial Performed Market Research to improve client experience, current systems, and compete at a high level with other Accounting Firms Created promotional materials and copy that are in line with the company's identity and clearly communicates our value proposition to prospective clients. Focused on SEO to build awareness and trial Performed Market Research to improve client experience, current systems, and compete at a high level with other Accounting Firms Created promotional materials and copy that are in line with the company's identity and clearly communicates our value proposition to prospective clients.

    • Food Service
      • Sep 2014 - May 2017

      Member of waitstaff as well as experience in event set up and food order preparation. Member of waitstaff as well as experience in event set up and food order preparation.

    • United States
    • 1 - 100 Employee
    • Accounting Clerk
      • Jun 2010 - Aug 2015

      Focus on maintaining bank reconciliations as well as preparing financial statements for clients. Focus on maintaining bank reconciliations as well as preparing financial statements for clients.

    • United States
    • Retail
    • 400 - 500 Employee
    • Stock Associate
      • Jun 2013 - Dec 2013

      Managed stock and organization of stock room as well as handling shipments Managed stock and organization of stock room as well as handling shipments

Education

  • Boston College Carroll School of Management
    Bachelor of Science (B.S.), Economics
    2013 - 2017
  • Boston College Carroll School of Management
    Bachelor of Science (B.S.), Marketing
    2013 - 2017
  • Boston College
    Minor, History
    2013 - 2017
  • Università degli Studi di Roma Tre
    International Business, Cultural History, Italian Language
    2015 - 2015
  • St. John's Preparatory School
    High School
    2009 - 2013

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