Matthew Largen
Product Marketing Associate at WithersRavenel- Claim this Profile
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Topline Score
Bio
Credentials
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IS-00700.b: Introduction to the National Incident Management System
FEMAMar, 2019- Nov, 2024 -
IS-00702.a: NIMS Public Information Systems
FEMAMar, 2019- Nov, 2024
Experience
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WithersRavenel
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United States
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Civil Engineering
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200 - 300 Employee
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Product Marketing Associate
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Jan 2023 - Present
- Responsible for leading the marketing efforts for the company's asset management and innovation teams. - Produce monthly email marketing blasts for web events. - Conduct social media marketing campaigns. - Serve on an internal AI Taskforce. - Responsible for leading the marketing efforts for the company's asset management and innovation teams. - Produce monthly email marketing blasts for web events. - Conduct social media marketing campaigns. - Serve on an internal AI Taskforce.
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Greensboro Swarm
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United States
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Spectator Sports
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1 - 100 Employee
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Public Relations Assistant/Stats Crew
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Oct 2021 - Present
- Responsible for assisting the Greensboro Swarm's Public Relations and Communications teams. - Support the Swarm's Statistical Crew on game days. - Responsible for assisting the Greensboro Swarm's Public Relations and Communications teams. - Support the Swarm's Statistical Crew on game days.
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Pinnacle Environmental Management Support
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United States
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Environmental Services
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1 - 100 Employee
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Marketing Coordinator
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Mar 2021 - Jan 2023
- Was responsible for managing all of Pinnacle's digital media content for its social media channels and website. - Researched trends, breaking news, and innovations within the petroleum and underground storage tank markets. -Tasked to coordinate marketing efforts for a nationwide client base, including mailing campaigns and paid advertisements. - Worked with in-office and remote teams to strategize marketing and communication projects in Florida, Massachusetts, and North Carolina… Show more - Was responsible for managing all of Pinnacle's digital media content for its social media channels and website. - Researched trends, breaking news, and innovations within the petroleum and underground storage tank markets. -Tasked to coordinate marketing efforts for a nationwide client base, including mailing campaigns and paid advertisements. - Worked with in-office and remote teams to strategize marketing and communication projects in Florida, Massachusetts, and North Carolina. - Oversaw a 100% increase in social media content produced for 2021 in comparison to 2020. Show less - Was responsible for managing all of Pinnacle's digital media content for its social media channels and website. - Researched trends, breaking news, and innovations within the petroleum and underground storage tank markets. -Tasked to coordinate marketing efforts for a nationwide client base, including mailing campaigns and paid advertisements. - Worked with in-office and remote teams to strategize marketing and communication projects in Florida, Massachusetts, and North Carolina… Show more - Was responsible for managing all of Pinnacle's digital media content for its social media channels and website. - Researched trends, breaking news, and innovations within the petroleum and underground storage tank markets. -Tasked to coordinate marketing efforts for a nationwide client base, including mailing campaigns and paid advertisements. - Worked with in-office and remote teams to strategize marketing and communication projects in Florida, Massachusetts, and North Carolina. - Oversaw a 100% increase in social media content produced for 2021 in comparison to 2020. Show less
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SMT (SportsMEDIA Technology)
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United States
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Technology, Information and Media
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300 - 400 Employee
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Marketing Intern
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Feb 2020 - Mar 2020
- Served as the marketing intern for SMT between February-March 2020. - Assisted in the production of external and internal marketing materials. - Devised naming convention for marketing videos. - Served as the marketing intern for SMT between February-March 2020. - Assisted in the production of external and internal marketing materials. - Devised naming convention for marketing videos.
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University of North Carolina at Chapel Hill
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United States
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Higher Education
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700 & Above Employee
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Athletic Communications Student Assistant
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Aug 2018 - Mar 2020
-Served as the co-primary media contact for UNC's women's golf team. Responsible for publishing all pre-and-post tournament recaps and previews, manage media inquiries and social media feeds. -Wrote feature stories on UNC athletes, ranging from soccer to basketball, for GoHeels.com, the official athletics website for the University of North Carolina Tar Heels. In the first week of November of 2019, I achieved the third-most page views for original content and the highest number of page… Show more -Served as the co-primary media contact for UNC's women's golf team. Responsible for publishing all pre-and-post tournament recaps and previews, manage media inquiries and social media feeds. -Wrote feature stories on UNC athletes, ranging from soccer to basketball, for GoHeels.com, the official athletics website for the University of North Carolina Tar Heels. In the first week of November of 2019, I achieved the third-most page views for original content and the highest number of page views by a student-assistant in the history of GoHeels.com. -Worked on-site at home athletic events, helped track statistics, coordinated with media and other tasks provided by Sports Information Directors. Show less -Served as the co-primary media contact for UNC's women's golf team. Responsible for publishing all pre-and-post tournament recaps and previews, manage media inquiries and social media feeds. -Wrote feature stories on UNC athletes, ranging from soccer to basketball, for GoHeels.com, the official athletics website for the University of North Carolina Tar Heels. In the first week of November of 2019, I achieved the third-most page views for original content and the highest number of page… Show more -Served as the co-primary media contact for UNC's women's golf team. Responsible for publishing all pre-and-post tournament recaps and previews, manage media inquiries and social media feeds. -Wrote feature stories on UNC athletes, ranging from soccer to basketball, for GoHeels.com, the official athletics website for the University of North Carolina Tar Heels. In the first week of November of 2019, I achieved the third-most page views for original content and the highest number of page views by a student-assistant in the history of GoHeels.com. -Worked on-site at home athletic events, helped track statistics, coordinated with media and other tasks provided by Sports Information Directors. Show less
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Nike
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United States
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Retail
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700 & Above Employee
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Student Agency (Public Relations Campaigns)
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Jan 2019 - Apr 2019
-Worked closely with Jordan Brand representatives to develop a unique campaign for its 2019 spring shoe line. -Conducted primary research to gather market insight and purchasing behaviors. -Designed a multi-faceted campaign to launch the shoes and build brand awareness. -Worked closely with Jordan Brand representatives to develop a unique campaign for its 2019 spring shoe line. -Conducted primary research to gather market insight and purchasing behaviors. -Designed a multi-faceted campaign to launch the shoes and build brand awareness.
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Emory & Henry College
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Higher Education
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300 - 400 Employee
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Marketing and Communications Intern
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Jan 2018 - Apr 2018
-Implemented closed captioning for over thirty of Emory & Henry College marketing and communication videos. -Recorded and produced live streams for student-led projects that were presented on Ampersand Day. -Recorded and directed "Things to Do at Emory & Henry College," a promotional video for the college’s office of admissions. -Implemented closed captioning for over thirty of Emory & Henry College marketing and communication videos. -Recorded and produced live streams for student-led projects that were presented on Ampersand Day. -Recorded and directed "Things to Do at Emory & Henry College," a promotional video for the college’s office of admissions.
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Virginia Department of Transportation
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United States
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Truck Transportation
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700 & Above Employee
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Student Agency (Persuasive Communications)
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Sep 2017 - Dec 2017
-Led two other students in developing a strategic communication plan and social media campaign to improve driving habits among 18-24-year-old males in work zones. -Worked closely with the Bristol VDOT communications manager in developing the communication plan. -Led two other students in developing a strategic communication plan and social media campaign to improve driving habits among 18-24-year-old males in work zones. -Worked closely with the Bristol VDOT communications manager in developing the communication plan.
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Friends of Southwest Virginia
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United States
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Non-profit Organizations
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1 - 100 Employee
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Student Agency (Advanced Video Production)
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Sep 2017 - Dec 2017
-Co-produced an under-two-minute video for the Friends of Southwest Virginia. -Recorded footage of Damascus, Virginia and worked closely with communication managers to acquire interviews from town officials. -Co-produced an under-two-minute video for the Friends of Southwest Virginia. -Recorded footage of Damascus, Virginia and worked closely with communication managers to acquire interviews from town officials.
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WABN Radio Station
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Abingdon, VA
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Sports Broadcaster
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Sep 2017 - Nov 2017
- Served as the color commentator for Abingdon High School football on WABN. - Served as the color commentator for Abingdon High School football on WABN.
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William King Museum of Art
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United States
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Artists and Writers
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1 - 100 Employee
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Public Relations/Marketing Intern
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May 2017 - Jul 2017
-Assisted the museum's campaigns to promote their rotating exhibits and displays. -Created coloring pages as a part of the marketing materials for the museum's "Haunted Hill" event. -Worked closely with the museum's communications and marketing department to develop new ideas and strategies for the non-profit organization. -Assisted the museum's campaigns to promote their rotating exhibits and displays. -Created coloring pages as a part of the marketing materials for the museum's "Haunted Hill" event. -Worked closely with the museum's communications and marketing department to develop new ideas and strategies for the non-profit organization.
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Martin-McClure Racing
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Abingdon, Virginia
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Special Event Social Media Manager
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Jun 2017 - Jun 2017
-Served as the social media manager for the Martin-McClure Racing special sponsorship unveiling event. -Produced Facebook live streams for the Martin-McClure Racing page. -Interviewed 1991 Daytona 500 Champion Ernie Irvan. -Worked closely with local media to arrange interviews with the team owners and drivers. -Served as the social media manager for the Martin-McClure Racing special sponsorship unveiling event. -Produced Facebook live streams for the Martin-McClure Racing page. -Interviewed 1991 Daytona 500 Champion Ernie Irvan. -Worked closely with local media to arrange interviews with the team owners and drivers.
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Emory & Henry College
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Higher Education
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300 - 400 Employee
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Student Agency (Covering Baseball/Softball)
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Jan 2017 - Apr 2017
-Covered the Emory & Henry Wasps' baseball and softball programs as a part of the mass communications course. -Served as the play-by-play broadcaster on GoWasps.com for multiple baseball and softball contests. -Worked closely with the Sports Information Director to produce stories and gather interviews. -Covered the Emory & Henry Wasps' baseball and softball programs as a part of the mass communications course. -Served as the play-by-play broadcaster on GoWasps.com for multiple baseball and softball contests. -Worked closely with the Sports Information Director to produce stories and gather interviews.
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Henderson Motorsports
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Abingdon, Virginia
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Public Relations Assistant/Intern
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Feb 2012 - Aug 2016
-Managed the driver's at-track appearances, which included autograph sessions, media inquiries and sponsorship engagements. -Managed the team's and driver's social media accounts. -Launched a fan interactive design contest for the 2016 Aspen Dental Dirt Derby at Eldora Speedway, which received entries nationwide. -Produced video content for the team and driver, which reached over 15,000 viewers across YouTube, Facebook and Twitter. -Managed the driver's at-track appearances, which included autograph sessions, media inquiries and sponsorship engagements. -Managed the team's and driver's social media accounts. -Launched a fan interactive design contest for the 2016 Aspen Dental Dirt Derby at Eldora Speedway, which received entries nationwide. -Produced video content for the team and driver, which reached over 15,000 viewers across YouTube, Facebook and Twitter.
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Martin-McClure Racing
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Abingdon, Virginia
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Public Relations Assistant/Intern
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Mar 2015 - Jun 2015
-Established and managed social media accounts for the NASCAR K&N Pro Series East racing team. -Established and managed social media accounts for the NASCAR K&N Pro Series East racing team.
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Education
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2018 - 2020
University of North Carolina at Chapel Hill
Master of Arts - MA, Media and Communications -
2016 - 2018
Emory and Henry College
Bachelor of Arts (B.A.), Mass Communication/Media Studies
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