Matthew Krstanovic

Digital Marketing Specialist at Avanti Software Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Canada, CA
Skills

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Bio

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Credentials

  • Content Marketing Foundations
    LinkedIn
    Jun, 2021
    - Nov, 2024
  • SEO for Social Media
    LinkedIn
    Jun, 2021
    - Nov, 2024
  • Hootsuite Platform Certification
    Hootsuite
    May, 2021
    - Nov, 2024
  • 120-Hour TESOL Certificate
    International Open Academy
    Dec, 2020
    - Nov, 2024
  • Smart Serve Certification
    Smart Serve Ontario
    Mar, 2019
    - Nov, 2024

Experience

  • Avanti Software Inc.
    • Software Development
    • 100 - 200 Employee
    • Digital Marketing Specialist
      • May 2023 - Present

    • Inbound Sales and Marketing Specialist
      • Jun 2022 - May 2023

      - Inbound lead nurturing through extensive email cadences and phone- Creating email campaigns to attract low and high intent leads - Enhancing qualification process to ensure leads are deemed as an MQL- Increasing Opportunity to Qualification rates for inbound leads- Overview of paid media channels and working with team to create further lead opportunities (Google Ads, LinkedIn Ads, Capterra Ads)- Helping drive pipeline for Sales Department

  • Divisional
    • Advertising Services
    • 1 - 100 Employee
    • Growth Marketing Associate
      • Aug 2021 - Jun 2022

      - Worked on growth campaigns focusing on lead generation - Created multiple campaigns on Google, Linkedin, and Facebook - Tracked ads using sales software (Hubspot) and creating UTM's - Created copy for ads, newsletters, and ebooks - Conducted thorough competitor research using SEMrush - Created landing pages through softwares such as Unbounce, Webflow, and Sanity - Worked on growth campaigns focusing on lead generation - Created multiple campaigns on Google, Linkedin, and Facebook - Tracked ads using sales software (Hubspot) and creating UTM's - Created copy for ads, newsletters, and ebooks - Conducted thorough competitor research using SEMrush - Created landing pages through softwares such as Unbounce, Webflow, and Sanity

  • CreationCamp
    • Canada
    • E-Learning Providers
    • 1 - 100 Employee
    • Content Creation/Marketing
      • May 2021 - Jun 2022

  • Tandia Financial Credit Union
    • Canada
    • Banking
    • 1 - 100 Employee
    • EFT Associate
      • Sep 2020 - Jan 2021

    • Member Solutions Associate
      • Sep 2019 - Sep 2020

  • Deloitte
    • Business Consulting and Services
    • 700 & Above Employee
    • Risk Consultant
      • May 2018 - Sep 2019

  • Canada Revenue Agency - Agence du revenu du Canada
    • Government Administration
    • 700 & Above Employee
    • Taxpayer Service Agent
      • Jan 2017 - Aug 2017

  • FirstOntario Credit Union
    • Canada
    • Banking
    • 300 - 400 Employee
    • Member Contact Representative
      • May 2016 - Aug 2016

  • Shoppers Drug Mart
    • Canada
    • Retail
    • 700 & Above Employee
    • Merchandiser
      • Jan 2013 - Aug 2015

Education

  • Goodman School of Business at Brock University
    Bachelor of Business Administration - BBA, Business Administration and Management, General
    2014 - 2019
  • George Brown College
    Postgraduate Degree, Digital Media Marketing
    2021 - 2021

Community

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