Senior Digital Manager

• Sep 2021 - Present

Senior Manager Digital Content

• Jul 2018 - Feb 2021

Part of the senior leadership team with six direct reports; key responsibilities included implementing strategies to drive digital growth and engagement, managing on-air presenters to effectively leverage wagering opportunities and lead the management of relationships with key external stakeholders.

Senior Manager Media Talent

• May 2016 - Jun 2018

Promoted to Senior Manager Media Talent, joining the Media and International leadership team. Managed a multi-million budget with a total of 32 reports with a key aim to align presenters across the Wagering (TAB) and Media (Sky Racing) divisions of Tabcorp. Tasked with driving culture change, operational excellence, identifying efficiencies, development, recruitment and realising wagering potential for TAB and partners.

Media Operations Manager

• Nov 2014 - May 2016

Responsible for managing the strategic direction of PR, key media partnerships (News Corp, Fox Sports, Ch7) and ensuring alignment across multiple divisions of the organisation to drive media coverage, realise new opportunities, and grow turnover.

Media Liaison Manager / Presenter

• Oct 2009 - Nov 2014

Promoted to Media Liaison Manager to drive TAB’s brand and messaging through all mediums which included live mainstream TV presenting, radio segments and written content.

Betting Manager - Sport

• Nov 2004 - Oct 2009

Responsible for driving turnover and strong yield results for domestic and global sports. Played an integral role in the launch and expansion of live betting.

Betting Officer (Racing) - TAB Fixed Odds

• Feb 2001 - Nov 2004

Key team member involved in the launch of new bet offering of TAB Fixed Odds (racing). Involved in form analysis, framing markets and risk management.