Experience

Saint Peter's Prep
• United States
• Primary and Secondary Education
• 1 - 100 Employee
• Associate Director of Communications

  • Apr 2023 - Present


George Street Playhouse

• United States
• Performing Arts
• 1 - 100 Employee

• Director of Digital Strategy & Communications

  • Jun 2021 - Apr 2023

  • Strategized, curated content for, and executed multimedia marketing plan that exceeded ticket sales goals by 20-percent for new musical—making it the second-highest grossing production in the organization’s history • Planned and executed theatrical subscription campaign that boasted an ROI of 6,500-percent and exceeded overall revenue goals by 13-percent• Increased overall social media following by 12-percent• Manage content for and update organizational website in a timely manner• Tell organization and artists’ stories through ground-up planning and creation of email; print and web advertising; social media; and hard mail campaigns• Invited to present on video production and content strategy to a national audience at Capacity Interactive’s annual Bootcamp Conference • Wrote organizational style guide and maintain those guidelines, voice, and brand across all campaigns and digital platforms• Supervise external vendors and foster relationships with industry affiliates, key news outlets, and advertising partners• Write copy for, review, and proofread all public marketing materials Show less

• Assistant Director of Marketing & Public Relations

  • Sep 2018 - Jun 2021

  • Led organization’s transition to the TNEW e-commerce system, served as primary internal employee contact on that system, and crafted a new online user experience from the ground up• Edited and marketed a feature-length multimedia streaming video production that surpassed its revenue goals by nearly 150-percent• Curated entire digital viewing experience to engage online audiences for full season of virtual productions, surpassing streaming revenue goals by 14-percent• Served as primary press liaison, graphic designer, video editor, and digital content producer, in addition to managing department calendar• Marketed, edited video for, and designed branded materials for a record-setting virtual gala that surpassed its fundraising goal by more than 30-percent Show less



HFG Dog Rescue

• Communications Coordinator

  • Jun 2015 - Aug 2018

  • More than doubled social media following • Oversaw all marketing initiatives and graphic design for print, email, social media, advertising, and press — contributing to the adoption of 1,000+ animals during my tenure • Storyboarded, shot, and edited video presentations on the organization’s mission • Played key role in planning, marketing, and executing four major annual fundraising events hosting between 300 and 1,000 guests each and bringing in proceeds up to $50,000 • More than doubled social media following • Oversaw all marketing initiatives and graphic design for print, email, social media, advertising, and press — contributing to the adoption of 1,000+ animals during my tenure • Storyboarded, shot, and edited video presentations on the organization’s mission • Played key role in planning, marketing, and executing four major annual fundraising events hosting between 300 and 1,000 guests each and bringing in proceeds up to $50,000



Saint Peter's University

• United States
• Higher Education
• 500 - 600 Employee

• Office Assistant

  • Jun 2012 - Jun 2015

  •Trained new employees on office protocol •Oversaw, organized, and managed all furniture inventory •Managed administrative responsibilities, including filing, bookkeeping, and receptionist duties •Trained new employees on office protocol •Oversaw, organized, and managed all furniture inventory •Managed administrative responsibilities, including filing, bookkeeping, and receptionist duties



Saint Peter's Scholarly Guide

• Layout Designer

  • Oct 2014 - Jan 2015

  •Designed and laid out biannual newsletter •Rebranded newsletter based on needs of client •Designed and laid out biannual newsletter •Rebranded newsletter based on needs of client



The Shakespeare Theatre of New Jersey

• United States
• Performing Arts
• 1 - 100 Employee

• Marketing Intern

  • May 2014 - Aug 2014

  •Redesigned, compiled, and edited weekly internal newsletter •Increased Twitter following by more than 10-percent •Developed original social media campaigns with marketing team •Wrote news releases to local news outlets •Redesigned, compiled, and edited weekly internal newsletter •Increased Twitter following by more than 10-percent •Developed original social media campaigns with marketing team •Wrote news releases to local news outlets