Experience

Evan-Moor Educational Publishers
• United States
• Book and Periodical Publishing
• 1 - 100 Employee
• eCommerce and Digital Marketing

  • Dec 2022 - Present


PointClickSnap Media

• Digital Marketing Consultant

  • Jan 2015 - Present

  - Develop and execute marketing strategy (Email, Social Media, Direct Channel) - Product photography - Site/web analysis, reporting & forecasting for direct and indirect channels - Social media analysis and demographic searching - Amazon 3P (Seller Central) listing set up and advertising strategy - Amazon Brand Registry set up and policing - Paid Search/Social strategy and execution - Develop and execute marketing strategy (Email, Social Media, Direct Channel) - Product photography - Site/web analysis, reporting & forecasting for direct and indirect channels - Social media analysis and demographic searching - Amazon 3P (Seller Central) listing set up and advertising strategy - Amazon Brand Registry set up and policing - Paid Search/Social strategy and execution



Bev

• United Kingdom
• Advertising Services

• Director Of Ecommerce

  • Jun 2022 - Oct 2022

  **Recently laid off due to budget cuts Role and Responsibilities: I was a results-driven director of Ecommerce charged with overseeing Bev’s digital growth. I oversaw Bev’s eCommerce platform (Shopify Plus) and 360 funnel Strategy. I liased between eCommerce, Growth, and customer lifecycle and was dialed into the ever-changing needs of the customer. This role allowed me to be ever analytical diving into the different metrics that support the company. I also had 3 direct reports and reported to the Chief Growth Officer.



SIONYX

• United States
• Defense and Space Manufacturing
• 1 - 100 Employee

• Sr. eCommerce and Digital Marketing Manager

  • Jul 2021 - Jun 2022

  Role and Responsibilities: I was charged with overseeing both the eCommerce and digital presence of SIONYX globally both for commercial and retail. I managed and tracked all aspects of digital advertising including Facebook, Google, Bing, and others. I was also charged with monitoring and maximizing sales on Amazon.com through FBA and FBM programs. Regarding email I was in charge of all email sends both via automation, and campaign sends. My main goals were visibility and revenue for the eCommerce channel. I reported directly to the SVP of Marketing and Sales. Highlights: ✰ Revamped the website to be more user-friendly - Onboarded a new agency ✰ Built out a preorder system for the new product Nightwave that was proven successful. ✰ Part of the team that helped successfully launch Nightwave to the world ✰ Revamped the entire email marketing service with new automation and designs ✰ Implemented a new SMS system that was an immediate success ✰ Spearheaded efforts to bring forth MAP pricing and associated policies both to retail and to Amazon


Mechanix Wear
• United States
• Manufacturing
• 100 - 200 Employee
• DTC Marketing Manager

  • Jun 2020 - Jun 2021


SeaWorld San Diego

• United States
• Entertainment Providers
• 400 - 500 Employee

• Director Of Ecommerce and Web Content

  • Jan 2020 - Jun 2020

  - Oversee the development & implementation of email strategy - Manage & oversee website strategy & content - Develop, design & execute all digital products - Collaborate & develop revenue strategy with park leadership - Lead new technology research & implementation - Collaborate with paid media & social media teams to enhance our online presence - Oversee the development & implementation of email strategy - Manage & oversee website strategy & content - Develop, design & execute all digital products - Collaborate & develop revenue strategy with park leadership - Lead new technology research & implementation - Collaborate with paid media & social media teams to enhance our online presence



San Diego Hat Company

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Director Of Ecommerce and Digital Marketing

  • Dec 2017 - Jan 2020

  - Develop & execute marketing strategies for email, social media, paid, & web - Management of annual budget, monthly forecasts, & expenses - Project management of daily e-commerce activity with three direct reports - Develop Amazon Marketplace (3P/1P) advertising strategy & execution Oversee product lifestyle - photography & asset distribution -Enabled warehouse to become SFP(Seller Fulfilled Prime) eligible - Report to the CEO & President on web analysis, demographic searching, & forecasting for direct/indirect channels (B2C/B2B) - Oversee event-driven marketing promotions - Management of affiliate marketing & wholesale web operations Email platform (Klaviyo) integration & analytics



NuFACE

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Ecommerce Marketing Manager

  • May 2017 - Nov 2017

  - Oversee management of daily e-commerce activities & development - Develop & execute marketing strategies for email, social media & web - Development & design of NuFACE Mobile App for iOS - Manage the annual budget, monthly forecasts, & expenses for web - Site analysis, reporting & forecasting to Director of Digital Marketing - Email platform (Listrak) integration, analytics, & segmentation - Oversee management of daily e-commerce activities & development - Develop & execute marketing strategies for email, social media & web - Development & design of NuFACE Mobile App for iOS - Manage the annual budget, monthly forecasts, & expenses for web - Site analysis, reporting & forecasting to Director of Digital Marketing - Email platform (Listrak) integration, analytics, & segmentation



Chopra Center for Wellbeing

• Wellness and Fitness Services
• 1 - 100 Employee

• e-Commerce Marketing Manager

  • Nov 2015 - May 2017

  The Chopra Center has allowed me to expand my knowledge and skillset further into the eCommerce field. I managed a multi-million dollar eCommerce website running off of Magento. I managed all development services along with conversion optimization through SEO and paid advertisements. I also developed 3rd party marketplaces distribution channels such as Amazon.com and Ebay.com and have increased sales on these channels up to 3 times the original revenue stream. I also controlled direct email marketing and created promotional emails for the products hosted on the website. This has given me experience in Salesforce Marketing Cloud and Send Grid marketing services.



Comentum Corp.

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Sr. Project Manager

  • Aug 2014 - Sep 2015

  •Project Manager for client based web development projects

• Jr. Project Manager/Customer Relations Specialist/Technician

  • Dec 2012 - Sep 2015

  •Support Project Manager for client based web development projects•Customer support for web and tech related issues•Billing and accounting •Some HTML programming•Web application quality assurance and testing•Customer Service and Customer Relations•Sales Generation



UC San Diego - ACMS

• Principal Producer/Director Assistant

  • Oct 2012 - Jan 2013

  •Provided Professional videography and photography for events•Troubleshooting for all media equipment at events•Inventory control for whole campus under the department

• Media Technician Asst

  • Oct 2011 - Sep 2012

  •Handled set up and tear down of electronic equipment such as but not limited to microphone and speaker systems, Computer and projector systems and independent amplified speaker sets.•Handled troubleshooting issues for all electronic equipment provided or requested.



UC San Diego - Special Events

• Field Operator

  • Oct 2011 - Sep 2012

  • Set up, monitor, and breakdown parking reservation and directional equipment, direct large volumes of people and traffic to and from the destination. •Use of cash handling techniques at kiosks. Standard cash control procedures •Work in a team or independently handling logistic and planning •Provide customer service both indirectly and directly. •Operation of UCSD vehicles • Set up, monitor, and breakdown parking reservation and directional equipment, direct large volumes of people and traffic to and from the destination. •Use of cash handling techniques at kiosks. Standard cash control procedures •Work in a team or independently handling logistic and planning •Provide customer service both indirectly and directly. •Operation of UCSD vehicles