Experience

Tapcheck

• United States
• Financial Services
• 1 - 100 Employee

• Director, Lifecycle Marketing

  • Aug 2023 - Present

  Seattle, Washington, United States Lifecycle Marketing Director at Tapcheck, an award-winning fintech company that empowers employers and workers with the employee benefits of earned wage access a.k.a “on-demand pay” and financial education. The result? Reduced employee financial stress, increased employee productivity, lower HR expenses, and higher profits.



Flyhomes

• United States
• Real Estate
• 200 - 300 Employee

• Director, Lifecycle Marketing

  • Apr 2022 - Jun 2023

  Seattle, Washington, United States Owner of Flyhomes end-to-end Lifecycle Marketing strategy across multiple paid and owned channels (email, direct mail, push, and SMS) — reporting to the VP of Growth Marketing. • Customer-obsessed and data-driven, I lead a team of savvy marketers to drive awareness, acquisition and conversion across the entire Flyhomes customer and product experience. • Creator of team wide growth objectives, customer journey maps, strategy briefs, team operating plans, and new experimental investment… Show more Owner of Flyhomes end-to-end Lifecycle Marketing strategy across multiple paid and owned channels (email, direct mail, push, and SMS) — reporting to the VP of Growth Marketing. • Customer-obsessed and data-driven, I lead a team of savvy marketers to drive awareness, acquisition and conversion across the entire Flyhomes customer and product experience. • Creator of team wide growth objectives, customer journey maps, strategy briefs, team operating plans, and new experimental investment cases. • Remover of roadblocks, I strive to unblock my team so they can bring their best day in and day out — moving quickly to capitalize on newfound impact opportunities through operational efficiency. • Champion of robust test & learn principles, every channel and every campaign is an opportunity to ideate, iterative and improve. • Technician of a best-in-class tech stack spanning CRM data, automation, audience segmentation, deep personalization, cross-channel integration, and more. Show less



Zillow

• United States
• Real Estate
• 700 & Above Employee

• Senior Manager, Lifecycle Marketing (Zillow Offers)

  • Feb 2021 - Apr 2022

  Seattle, Washington, United States Multi-channel strategic Lifecycle lead for the end-to-end seller experience with a focus on top funnel acquisition, mid-funnel reengagement and bottom-funnel conversion in support of all “Sell with Zillow” products and services. • Drove significant YoY business growth — 203% lift in offer requests, 23% lift in offer request quality, and responsible for the 3rd highest daily ZO request total in business history. • Scaled multiple new channels nationwide (SMS, direct mail) resulting in an… Show more Multi-channel strategic Lifecycle lead for the end-to-end seller experience with a focus on top funnel acquisition, mid-funnel reengagement and bottom-funnel conversion in support of all “Sell with Zillow” products and services. • Drove significant YoY business growth — 203% lift in offer requests, 23% lift in offer request quality, and responsible for the 3rd highest daily ZO request total in business history. • Scaled multiple new channels nationwide (SMS, direct mail) resulting in an annual investment increase from $50K to $3.3MM through vision briefing, partner buy-in, and robust testing. • Streamlined execution and improved efficiencies through coordination of new data streams resulting in the automation of 90%+ of all comms. • Creator and owner of all team-level objectives and key results (OKRs) laddering up to Zillow’s 3-year operating plan. • Team management, including resource/headcount allocation, project prioritization, and day-to-day task management of 3 direct reports with a focus on operational excellence and team growth. • Key steering committee contributor working alongside Marketing leaders to discuss and disseminate new org-wide decisions, such as new reporting standards or new GTM strategies.

• Manager, Lifecycle Marketing (Zillow Offers)

  • Aug 2019 - Feb 2021

  Seattle

• Marketing Specialist — Marketing Manager, Lifecycle Marketing (Zillow Premier Agent)

  • Jun 2016 - Aug 2019

  Greater Seattle Area Multi-channel strategic Lifecycle lead for the end-to-end agent experience with a focus on prospect acquisition, customer onboarding, and churn prevention in support of all Zillow Premier Agent products and services. • Developed and launched Marketing’s first ever cross-functional effort to improve alignment and efficiency between Sales, Sales Ops and Marketing — driving $120K in monthly incremental revenue. • Developed and launched several foundational GTM strategies that persist today,… Show more Multi-channel strategic Lifecycle lead for the end-to-end agent experience with a focus on prospect acquisition, customer onboarding, and churn prevention in support of all Zillow Premier Agent products and services. • Developed and launched Marketing’s first ever cross-functional effort to improve alignment and efficiency between Sales, Sales Ops and Marketing — driving $120K in monthly incremental revenue. • Developed and launched several foundational GTM strategies that persist today, including new customer onboarding, ZPA App trainings, monthly newsletter, content nurtures and more. • Assisted in cross-team and internal team mentorship and career development coaching in support of junior team members.



Capital One

• United States
• Financial Services
• 700 & Above Employee

• Associate Marketing Manager

  • Dec 2014 - Jun 2016

  Seattle, WA Multi-channel strategic Lifecycle lead for the end-to-end small business experience with a focus on prospect acquisition, account funding, and churn prevention in support of Capital One’s 401K products and services. • Developed and launched robust cross-channel strategies (SEM, brand social, email, and onsite ads), including ownership of creative development (copywriting, brand designs), campaign calendar planning, iterative testing, and overall program optimizations. • Drove incredible… Show more Multi-channel strategic Lifecycle lead for the end-to-end small business experience with a focus on prospect acquisition, account funding, and churn prevention in support of Capital One’s 401K products and services. • Developed and launched robust cross-channel strategies (SEM, brand social, email, and onsite ads), including ownership of creative development (copywriting, brand designs), campaign calendar planning, iterative testing, and overall program optimizations. • Drove incredible YoY business growth — 58% lift in new prospects acquired, 35% lift in funded accounts, and reduced churn by 22%. • CRM (Salesforce) administrator responsible for enabling Sales teams with customized lead dashboards, workstream automation, and more.

• Online Marketing and Analytics Associate

  • Jul 2014 - Dec 2014

  Seattle, WA

• Senior Coordinator

  • Aug 2012 - Dec 2014

  Seattle, WA • Consistently ranked as top monthly employee for highest survey results, first contact resolution, and overall basis points for client relationships; recognized as top Coordinator September 2012 – January 2013; recognized as top Senior Coordinator February 2013 – April 2013 • Highly proficient with Salesforce



GameStop

• United States
• Retail
• 700 & Above Employee

• Assistant Store Manager

  • Nov 2010 - Mar 2012

  Bellingham, WA • Assistant store manager