Matthew Griffith
Vice President, Content Strategy at Intouch Group- Claim this Profile
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Bio
Cathy Ugel, MBA
Matthew exudes all the greatest qualities of a leader: communicative, fearless, and ambitious. As my former manager, he prioritized my growth and development and ensured that I had all the right resources and tools to succeed in my role. In the context of a strategic role, Matthew is extremely smart. His ability to parse through (sometimes disjointed) data and identify extremely valuable and actionable insights is a rare quality. He has always been an absolute pleasure to work alongside and learn from.
Sid Khaitan
Matthew is one of the best, most inspiring leaders I’ve ever worked with. He cares about his people, is naturally perceptive, and knows how to solve business and people problems. In my time under his management, I’ve seen Matthew build a team from scratch and collaborate cross-functionally to develop offerings that he sold to clients and taught others how to sell. Incredible marketer, even better human.
Cathy Ugel, MBA
Matthew exudes all the greatest qualities of a leader: communicative, fearless, and ambitious. As my former manager, he prioritized my growth and development and ensured that I had all the right resources and tools to succeed in my role. In the context of a strategic role, Matthew is extremely smart. His ability to parse through (sometimes disjointed) data and identify extremely valuable and actionable insights is a rare quality. He has always been an absolute pleasure to work alongside and learn from.
Sid Khaitan
Matthew is one of the best, most inspiring leaders I’ve ever worked with. He cares about his people, is naturally perceptive, and knows how to solve business and people problems. In my time under his management, I’ve seen Matthew build a team from scratch and collaborate cross-functionally to develop offerings that he sold to clients and taught others how to sell. Incredible marketer, even better human.
Cathy Ugel, MBA
Matthew exudes all the greatest qualities of a leader: communicative, fearless, and ambitious. As my former manager, he prioritized my growth and development and ensured that I had all the right resources and tools to succeed in my role. In the context of a strategic role, Matthew is extremely smart. His ability to parse through (sometimes disjointed) data and identify extremely valuable and actionable insights is a rare quality. He has always been an absolute pleasure to work alongside and learn from.
Sid Khaitan
Matthew is one of the best, most inspiring leaders I’ve ever worked with. He cares about his people, is naturally perceptive, and knows how to solve business and people problems. In my time under his management, I’ve seen Matthew build a team from scratch and collaborate cross-functionally to develop offerings that he sold to clients and taught others how to sell. Incredible marketer, even better human.
Cathy Ugel, MBA
Matthew exudes all the greatest qualities of a leader: communicative, fearless, and ambitious. As my former manager, he prioritized my growth and development and ensured that I had all the right resources and tools to succeed in my role. In the context of a strategic role, Matthew is extremely smart. His ability to parse through (sometimes disjointed) data and identify extremely valuable and actionable insights is a rare quality. He has always been an absolute pleasure to work alongside and learn from.
Sid Khaitan
Matthew is one of the best, most inspiring leaders I’ve ever worked with. He cares about his people, is naturally perceptive, and knows how to solve business and people problems. In my time under his management, I’ve seen Matthew build a team from scratch and collaborate cross-functionally to develop offerings that he sold to clients and taught others how to sell. Incredible marketer, even better human.
Credentials
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Google Analytics Academy
-Mar, 2014- Nov, 2024
Experience
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Intouch Group
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United States
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Advertising Services
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200 - 300 Employee
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Vice President, Content Strategy
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Jan 2022 - Present
Lead Content Strategy team for two of Intouch Group's four independent marketing agencies — across Chicago, New York City, and San Diego — delivering results for health care and pharmaceutical clients from launch to maturity. Audit and analysis through full scale customer experience planning, specializing in competitive counter-messaging, solutions at every level from enterprise down to indication, behavioral design, and development of new business opportunities through targeted content.
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Group Director, Content Strategy
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Sep 2020 - Jan 2022
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Director, Content Strategy
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Jun 2018 - Sep 2020
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Rewards Network
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United States
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Financial Services
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400 - 500 Employee
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Content Marketing Manager
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May 2014 - Jun 2018
Lead creative content manager, strategist, researcher, editor, and writer for the Marketing Department, crafting uniquely branded and own-able content that’s compelling and useful, as well as data-driven for maximum SEO and lead generation results. Iterative design and A/B testing copy to better understand how end users respond to messaging. Focus on using analytics and data to drive strategy. Digital content subject matter expert, informed by industry trends and up-to-the-minute research that drive B2C and B2B engagement.
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Association Management Center
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United States
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Non-profit Organizations
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100 - 200 Employee
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Senior Design Manager and Social Media Specialist
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Jan 2010 - Apr 2014
Lead design team for 30 client organizations, focusing on healthcare and small business associations. Vendor management, client relations, design mentorship and infrastructure management. Team with editorial for production of book products. Partner with editorial and web on mobile web publishing initiatives. Analytics expert, content marketing strategist, and process leadership on social media planning, implementation and education. Lead design team for 30 client organizations, focusing on healthcare and small business associations. Vendor management, client relations, design mentorship and infrastructure management. Team with editorial for production of book products. Partner with editorial and web on mobile web publishing initiatives. Analytics expert, content marketing strategist, and process leadership on social media planning, implementation and education.
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Prudential Rubloff
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United States
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Real Estate
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100 - 200 Employee
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Creative Director
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Nov 2005 - Jan 2010
Senior Design Leader for Chicago's most successful real estate firm, specializing in print to web initiatives, social networking programs and traditional forms of marketing. Design Executive for the award-winning Lincoln Park 2520, Lincoln Park's first luxury high rise in over 40 years, designed by renown architect Lucien Lagrange and developed by Ricker-Murphy Development.
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Senior Graphic Designer
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Nov 2002 - Oct 2005
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Education
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The School of the Art Institute of Chicago
MFA, Photography -
Syracuse University
BFA, Art Photography
Community
