Paid Media Manager

• May 2020 - Present

SEM/SEO Manager

• Nov 2019 - May 2020

Lead SEO & SEM Specialist

• Feb 2017 - Nov 2019

SEO Specialists at Treefrog are responsible for ensuring client's websites are perfectly tuned to the needs and desires of Google and other search engines. I am involved in the ongoing strategic process of identifying and considering how a website can best achieve better rankings, and then make it happen. Much of this work is done through Content Management Systems, Google Analytics, and other programs, but it is often also completed through HTML itself. SEO Specialists at Treefrog are responsible for ensuring client's websites are perfectly tuned to the needs and desires of Google and other search engines. I am involved in the ongoing strategic process of identifying and considering how a website can best achieve better rankings, and then make it happen. Much of this work is done through Content Management Systems, Google Analytics, and other programs, but it is often also completed through HTML itself.

SEO/Content Specialist

• Jan 2017 - Mar 2017

Blockthrough is a B2B software company located in Toronto, ON. that helps online publishers recover the revenue they’re losing to adblockers while solving the problems that drove users to block ads in the first place. While studying at RED Academy I was in a group of three who were paired up with Blockthough. We were tasked with developing an inbound marketing plan that would result in more customers. The team and I delivered a 10-minute presentation of the strategy to the CRO of… Show more Blockthrough is a B2B software company located in Toronto, ON. that helps online publishers recover the revenue they’re losing to adblockers while solving the problems that drove users to block ads in the first place. While studying at RED Academy I was in a group of three who were paired up with Blockthough. We were tasked with developing an inbound marketing plan that would result in more customers. The team and I delivered a 10-minute presentation of the strategy to the CRO of Blockthrough, Julian Mossanen. After presenting the plan and graduating from RED, I contacted Julian and we agreed that I would be given access to Blockthrough's social media channels and website to implement some of the things mentioned in the marketing plan. So far, I have undertaken the website's on-page SEO, as well as content distribution across Reddit, Facebook, and Twitter. Show less Blockthrough is a B2B software company located in Toronto, ON. that helps online publishers recover the revenue they’re losing to adblockers while solving the problems that drove users to block ads in the first place. While studying at RED Academy I was in a group of three who were paired up with Blockthough. We were tasked with developing an inbound marketing plan that would result in more customers. The team and I delivered a 10-minute presentation of the strategy to the CRO of… Show more Blockthrough is a B2B software company located in Toronto, ON. that helps online publishers recover the revenue they’re losing to adblockers while solving the problems that drove users to block ads in the first place. While studying at RED Academy I was in a group of three who were paired up with Blockthough. We were tasked with developing an inbound marketing plan that would result in more customers. The team and I delivered a 10-minute presentation of the strategy to the CRO of Blockthrough, Julian Mossanen. After presenting the plan and graduating from RED, I contacted Julian and we agreed that I would be given access to Blockthrough's social media channels and website to implement some of the things mentioned in the marketing plan. So far, I have undertaken the website's on-page SEO, as well as content distribution across Reddit, Facebook, and Twitter. Show less

Part Time, Digital Marketing Instructor TA

• Jan 2017 - Mar 2017

As a teacher's assistant, I am responsible for: Ensuring that students are present in the classroom during classes. Helping out with marking and recording of students’ class work. Sorting out learning materials and making them available online/offline. Answering any questions the students might have. Being present at staff meetings and other functions. As a teacher's assistant, I am responsible for: Ensuring that students are present in the classroom during classes. Helping out with marking and recording of students’ class work. Sorting out learning materials and making them available online/offline. Answering any questions the students might have. Being present at staff meetings and other functions.

Marketing Coordinator

• Oct 2016 - Oct 2016

While studying at RED Academy I was in a group of three who were paired up with The Brew Box Co. We were tasked with developing an integrated marketing plan for the upcoming 2017 Valentine's Day season. The team and I delivered a 10-minute presentation of the strategy to the COO of The Brew Box Co., Tristan Shen. The plan consisted of a baseline website and social media audit, and extensive target audience research. The plan also included an on page/off page SEO audit, SEO strategy, and… Show more While studying at RED Academy I was in a group of three who were paired up with The Brew Box Co. We were tasked with developing an integrated marketing plan for the upcoming 2017 Valentine's Day season. The team and I delivered a 10-minute presentation of the strategy to the COO of The Brew Box Co., Tristan Shen. The plan consisted of a baseline website and social media audit, and extensive target audience research. The plan also included an on page/off page SEO audit, SEO strategy, and a content marketing strategy that consisted of Owned, Earned, and Paid media tactics. Show less While studying at RED Academy I was in a group of three who were paired up with The Brew Box Co. We were tasked with developing an integrated marketing plan for the upcoming 2017 Valentine's Day season. The team and I delivered a 10-minute presentation of the strategy to the COO of The Brew Box Co., Tristan Shen. The plan consisted of a baseline website and social media audit, and extensive target audience research. The plan also included an on page/off page SEO audit, SEO strategy, and… Show more While studying at RED Academy I was in a group of three who were paired up with The Brew Box Co. We were tasked with developing an integrated marketing plan for the upcoming 2017 Valentine's Day season. The team and I delivered a 10-minute presentation of the strategy to the COO of The Brew Box Co., Tristan Shen. The plan consisted of a baseline website and social media audit, and extensive target audience research. The plan also included an on page/off page SEO audit, SEO strategy, and a content marketing strategy that consisted of Owned, Earned, and Paid media tactics. Show less

Lead Cinematographer/Associate Producer

• Jan 2014 - Sep 2016

- Independently capturing candid and high-quality video footage to guarantee client satisfaction - Project Managing when necessary - Storing, transporting and troubleshooting problems on several thousands of dollars in video recording equipment - Story planning, location scouting, project coordination, post and post-production support - Oversee production on videos from the storyboard to when it's played at the wedding reception - Writing, producing, directing and staging… Show more - Independently capturing candid and high-quality video footage to guarantee client satisfaction - Project Managing when necessary - Storing, transporting and troubleshooting problems on several thousands of dollars in video recording equipment - Story planning, location scouting, project coordination, post and post-production support - Oversee production on videos from the storyboard to when it's played at the wedding reception - Writing, producing, directing and staging "actors" - Creative consulting Show less - Independently capturing candid and high-quality video footage to guarantee client satisfaction - Project Managing when necessary - Storing, transporting and troubleshooting problems on several thousands of dollars in video recording equipment - Story planning, location scouting, project coordination, post and post-production support - Oversee production on videos from the storyboard to when it's played at the wedding reception - Writing, producing, directing and staging… Show more - Independently capturing candid and high-quality video footage to guarantee client satisfaction - Project Managing when necessary - Storing, transporting and troubleshooting problems on several thousands of dollars in video recording equipment - Story planning, location scouting, project coordination, post and post-production support - Oversee production on videos from the storyboard to when it's played at the wedding reception - Writing, producing, directing and staging "actors" - Creative consulting Show less

Production Associate (Seasonal)

• Mar 2012 - Mar 2016

- Quality Control of parts being made by previous shifts. If a defect was found, a detailed report was to be filed as to what was found, where it was found and how you found it. - Quality Assurance of parts being made by previous shifts - Operating machine presses - Ensuring daily quotas are being met - Training new associates on machines - Lifting 50+LBS on an almost daily basis - Quality Control of parts being made by previous shifts. If a defect was found, a detailed report was to be filed as to what was found, where it was found and how you found it. - Quality Assurance of parts being made by previous shifts - Operating machine presses - Ensuring daily quotas are being met - Training new associates on machines - Lifting 50+LBS on an almost daily basis