Senior Digital Analyst

• Jan 2023 - Present

• Co-led research, planning, and standardization for Google Analytics 4 across the organization• Transitioned 30+ websites from Universal Analytics to Google Analytics 4 • Dynamically tagged websites via Google Tag Manager to ensure thorough and accurate tracking of website activity and engagement in Google Analytics• Created automated Looker Studio dashboard on weekly, bi-weekly, monthly, quarterly and year in review cadences• Developed SEM pacing dashboard in Google Data Studio to help monitor spend for paid search campaigns across all office brands Show less

Digital Analyst

• Jul 2021 - Dec 2022

Associate Digital Analyst

• Jul 2019 - Jun 2021

Analytics Consultant

• May 2022 - Present

Graphic Design and Consultant

• May 2018 - Present

• Created 1000+ thumbnails for regularly scheduled videos uploaded five days a week to be seen by 117,000+ subscribers • Updated logo, banner and other graphics to improve overall channel appearance and readability • Developed one-page media kit to communicate the value and purpose of Fantasy Football Advice to potential sponsors • Sparked multi-year DraftKings partnership • Developed magazine and website advertisements for Creative Sports 2.0 partnership • Wrote weekly articles displayed on FFA website Show less

Sports Information Assistant

• Sep 2017 - May 2019

• Recorded and inputted individual and team statistics related to player and team performance, substitutions and participation for a variety of WNE Division III sports Sports Include: Basketball, Field Hockey, Football, Ice Hockey, Lacrosse, Soccer and Volleyball • Announced play by play and color commentary for Men's and Women's Basketball livestreams • Managed livestream for individual sporting events through camera operation, setup of equipment and maintenance of displayed score and period • Provided coaching staff, live announcers and broadcast announcers with generated report on the halftime and full-game statistics • Assisted live announcer with specific reads and calls regarding tackles and yardage Show less

Oncology Product Marketing Intern

• Jun 2018 - Aug 2018

• Shadowed Oncology Global Marketing staff and participated in meetings regarding the preparation of Global Sales Meeting presentations, product development updates, pricing decisions for products, tradeshow branding and evaluation and Salesforce.com implementation • Researched potential sources for market data related to procedure tracking of radiofrequency and microwave ablation and reported findings to marketing staff • Learned the basics of Salesforce.com including how to collect and input data as well as designing and generating reports and dashboards for employee use • Developed sales forecasting tool in Excel to provide sales representatives with accurate projections of future sales numbers and estimates on hospital savings to assist in decision making • Analyzed the effectiveness of Oncology sales training and provided impactful solutions to improve the performance of the training process • Compiled and provided reference location for documents regarding request for proposals in newly opened accounts • Transferred data on 922 irreversible electroporation procedures and cancellations from a stagnant file in Excel into an active customer relationship management system, Salesforce.com • Presented internship experience, completed projects and takeaways from the opportunity to Executive Leadership Team, Oncology staff and other Latham employees Show less

Call Center Agent

• Jun 2017 - Aug 2017

• Created camping reservations for incoming callers through in-house software for over 2,500 federal areas in Recreation.gov and 122 New York State Parks in ReserveAmerica.com • Efficiently assessed customer needs to limit talk time per call and promote timely assistance • Offered a variety of appropriate options to assist customers in the best way possible • Provided professional service and problem resolution to ensure customer satisfaction from start to finish • Created camping reservations for incoming callers through in-house software for over 2,500 federal areas in Recreation.gov and 122 New York State Parks in ReserveAmerica.com • Efficiently assessed customer needs to limit talk time per call and promote timely assistance • Offered a variety of appropriate options to assist customers in the best way possible • Provided professional service and problem resolution to ensure customer satisfaction from start to finish

Call Center Agent

• Jun 2016 - Aug 2016

• Created camping reservations for incoming callers through in-house software for over 2,500 federal areas in Recreation.gov and 122 New York State Parks in ReserveAmerica.com • Efficiently assessed customer needs to limit talk time per call and promote timely assistance • Offered a variety of appropriate options to assist customers in the best way possible • Provided professional service and problem resolution to ensure customer satisfaction from start to finish • Created camping reservations for incoming callers through in-house software for over 2,500 federal areas in Recreation.gov and 122 New York State Parks in ReserveAmerica.com • Efficiently assessed customer needs to limit talk time per call and promote timely assistance • Offered a variety of appropriate options to assist customers in the best way possible • Provided professional service and problem resolution to ensure customer satisfaction from start to finish