Experience

Samedan Ltd

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Editor: Pharmafocus, Pharmafile

  • Jun 2018 - Present

  • Concurrently managed the monthly 28-page print edition of Pharmafocus, the bi-annual 80-page+ edition of Pharmafile, and the website Pharmafile.com, reporting to the Managing Editor once weekly. • Sourced relevant and breaking industry developments day-to-day, using them to craft original stories and content for the daily morning newsletter and generate continuous traffic to our website.• Promoted from Deputy Editor to lead the team after two years in the role, holding full responsibility for content and direction on both publications. Interviewed, trained and managed the team’s new editorial assistant. • Researched contemporary and mainstream media products to redesign elements of Pharmafocus, designing and introducing new content ideas, exclusive comment, and reworking visual presentation. • Co-developed and led a complete redesign to rejuvenate the Pharmafile publication, shifting from an obsolete directory to a fully commissioned industry guide with a rotating focus on three therapeutic areas per edition. • Thoroughly researched, sourced interviewees/comment and wrote up 2,500-word+ editorial features in each issue, on a wide range of specialist industry topics. • Extensively proofed all content at numerous points in the editorial process, closely working with our designer to swiftly make edits and streamline reader experience, as well as personally editing publications using InDesign.• Built long-term relationships with contacts from PR, pharma, biotech, academia, not-for-profit organisations and more to ensure a steady stream of high-quality commissioned content for future issues.• Managed social media strategy across Twitter and LinkedIn for the Pharmafocus/Pharmafile brand, growing presence from around 30,000 followers to 40,000. • Conducted face-to-face and phone interviews with C-suite executives for a range of content formats. Show less

• Deputy Editor: Pharmafocus, Pharmafile

  • Jul 2016 - Jun 2018



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Copywriter

  • Dec 2013 - Jul 2016

  • Produced work on-demand and to-brief for clients, including CV writing, Copywriting/editing and Proofreading • Constructed specialised interview documentation to draw all possible data from clients to create a truly comprehensive final product. • Provided objective-based Linkedin updates to clients, . • Forged strong relationships with clients. Successes promoted high levels of customer satisfaction and repeat business. • Produced work on-demand and to-brief for clients, including CV writing, Copywriting/editing and Proofreading • Constructed specialised interview documentation to draw all possible data from clients to create a truly comprehensive final product. • Provided objective-based Linkedin updates to clients, . • Forged strong relationships with clients. Successes promoted high levels of customer satisfaction and repeat business.



NewBay Media

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Staff Writer - Audio Media International

  • Nov 2014 - Dec 2015

  Handled editorial duties for monthly print and online iterations, adopting house style to craft enticing content with a developed understanding of heavily esoteric and technical subject matter. Generated SEO-optimised, shareable online content, sourcing stories, proofing and editing press releases on a daily basis to strict deadlines for inclusion in the morning newsletter. Utilised Google Analytics to identify high traffic stories and maximise their visibility onsite and via social media. Conducted independent research and interviewed industry figures to created exclusive print content including full features, reports, news analyses, studio and company profiles, Q&As and event previews to monthly deadlines. Managed social media presence, including hourly Twitter and Facebook posts and networking with key partners. Managed website maintenance via CMS, including homepage presentation and past issue and article archiving. Conducted offsite and phone interviews with industry figures to generate exclusive content. Worked in tandem with sales team to develop an awareness of current advertorial business in order to inform and tailor editorial work to promote and secure key partnerships. Liaised with clients and represented the brand at industry events. Show less



WorldStores

• United Kingdom
• Manufacturing

• Assistant Content Editor

  • Mar 2014 - Aug 2014

  Produced product listings and website copy across the parent website and 10+ product-specific sub-sites, utilising HTML and SEO to engender an engaging and consistent tone. Sourced product information and extracted key selling attributes, crafting and uploading listings via the company’s custom administration platform to weekly deadlines. Key member of 5-man product team, working with E-commerce teammates to facilitate smooth transition from initial product request through to going live, in addition to determining weekly priorities and performing ad-hoc site updates to boost sales. Sourced and edited product images and created site banners to ensure top-quality presentation onsite. Held responsibility for maintenance and structure over all sub-sites. Utilised Google Analytics to identify high traffic categories and top search terms in order to maintain product visibility and optimise user experience. Rapidly built an understanding of the business’ custom administration infrastructure, enabling efficient product uploading and archiving. Identified lacking functionality and pitched ideas to IT to improve performance. Liaised with suppliers to source missing information and overcome content obstacles. Show less



Connaught Executive Ltd

• United Kingdom
• Think Tanks
• 1 - 100 Employee

• Copywriter

  • May 2013 - Nov 2013

  • Constructed CVs for high profile Director-level clients on salaries of £100k+. Dissected client analysis documentation thoroughly, reapplying the data with articulacy and brevity to build the highest quality end product. • Researched and delivered specialised company copy, including market updates and advertising to both open and niche audiences. Displayed a rapid and concise learning of esoteric financial/business culture. • Solely responsible for client reference process and accompanying admin. Sourced, collated, designed, structured and edited all client reference packs, creating impeccable digital and print documents to market clients to executive employers. • Key member of the 4-man delivery team, exercising independence, cohesion and flexibility under pressure to deliver concurrently to multiple clients against a demanding 21-day deadline. • Reengineered delivery process to consolidate efficiency; pitched to Operations Director, implemented improvements and monitored successful feedback. • Managed company Linkedin & Twitter accounts, posting strategically-sourced articles daily. Pitched the introduction of a company WordPress, designing and integrating it into existing processes. • Managed website maintenance and monthly statistical analysis. Show less



AAAmusic

• Musicians
• 1 - 100 Employee

• Contributor

  • 2012 - Oct 2013

  • Delivered highly critical music reviews to pressured deadlines for upload to the public website. Researched subjects thoroughly to contribute informed and contemporary articles that generated high numbers of views and ‘likes’. • Networked via Twitter to bring my articles to a wider audience and increase company coverage. • Delivered highly critical music reviews to pressured deadlines for upload to the public website. Researched subjects thoroughly to contribute informed and contemporary articles that generated high numbers of views and ‘likes’. • Networked via Twitter to bring my articles to a wider audience and increase company coverage.