Marketing Manager

• Aug 2022 - Present

Director of Marketing & Communications

• Feb 2020 - May 2022

-Increased web traffic by 34.7% and time on page by 26.3%-Increased LinkedIn impressions by 136%, engagements by 176%, and CTR by 97.4% via organic efforts-Increased Twitter engagement rate by 127.9% and URL clicks by 82.6% via organic efforts-Monitored TIA websites and social analytics and adjust campaigns and tactical execution as needed-Developed and implemented integrated/cross-channel marketing efforts to launch two new products in 2021, generating $152,987 in new revenues, and in support of the TIA Political Action Committee, generating a record $205,000 in contributions-Drafted all scripts and talking points for President & CEO and Board Chair for national meetings and events-Designed and build paid online campaigns, generating $222,339 in revenue on $29,312 spend in 2021-Served as staff liaison to TIA Communications Committee-Developed, directed, and implemented strategic and tactical marketing efforts across the association via integrated and cross-channel campaigns, along with separate marketing efforts for three annual meetings-Implemented use of Asana Project Management across the association-Renegotiated existing vendor contracts, saving the association $22,000 annually-Lead the hiring, onboarding, and training of new departmental hires-Produced, recorded, and edited two monthly podcasts (TIA Delivers Podcast + Advocacy Insights Podcast)-Served as point of contact for media inquiries and work with relevant staff in crafting responses, as well as for key vendors and consultants-Directed production of two weekly newsletters (Logistics Weekly and TIA On The Hill), as well as lead maintenance of TIA website, designing/creating new pages as needed, and regularly updating content-Directed production of one monthly member magazine–print and digital versions-Produced promotional and video content in-house, saving the association more than $25,000 annually

Associate Director of Marketing & Content Strategy

• Nov 2019 - Feb 2020

Director Of Communications

• May 2019 - Nov 2019

Direct strategic communications for multiple audiences including membership, media, association leadership, general public, industry partners, state and federal regulators, and members of CongressDevelop effective strategies to promote the association and grow social media base through initiatives such as “ABL News Note of the Day," highlighting beverage alcohol “holidays” such as National Bourbon Day, and campaigns promoting independent beverage retailers such as National Tavern Month and Package Liquor Store MonthDirect association’s social media accounts, resulting in triple-digit growth in areas such as followers, impressions, engagements, clicks and reach during my tenureProduce weekly e-newsletter covering the latest industry, policy, membership and lifestyle news for 3,000+ subscribers, with open rates increasing 11% during my tenureDraft press releases, op-eds, letters to the editor, and other communications in support of the associationDesign and create all annual meeting materials including meeting guide, website, signage, banquet program, highlight videos, introductory remarks, session presentations, badges, attendee welcome bags, etc.Work with counterparts and leadership from other industry groups (National Beer Wholesalers Association, Beer Institute, Wine & Spirits Wholesalers of America, etc.) to effectively highlight importance of the Three-Tier System and a well-regulated alcohol marketplaceDirect all aspects of membership database including membership updates, custom reports and queries, online store, email distribution lists and industry contactsDevelop programming for educational and informational briefings for members of Congress and their staffs Negotiate contracts with vendors for video, photography, printing, and other services

Communications Manager

• 2016 - May 2019

Tracked national and state-level legislative developments and provide leadership with quarterly analysis of trends/developmentsManaged editorial/production oversight of quarterly membership magazine that is sent to 12,000 membersManaged all aspects of the association’s websiteDesigned and produce meeting packets for the association’s annual “Hill Day”Served as initial point of contact for media inquiriesServed as staff liaison to Communications & Membership Committee

Manager - Council Operations

• Apr 2013 - Feb 2016

Responsible for managing assigned section’s AGA Institute’s portion of the annual meeting Digestive Disease Week® (DDW). Serve as liaison to DDW administration staff and three other medical societies to develop DDW. The Council comprises 12 sections that develop and oversee the AGA Institute’s portion of DDW and other educational programming. Responsible for managing assigned section’s AGA Institute’s portion of the annual meeting Digestive Disease Week® (DDW). Serve as liaison to DDW administration staff and three other medical societies to develop DDW. The Council comprises 12 sections that develop and oversee the AGA Institute’s portion of DDW and other educational programming.

Member & Campaign Services Coordinator

• Mar 2011 - Apr 2013

Provide member charities with services to participate in workplace giving campaigns such as the Combined Federal Campaign (CFC), as well as many State and Local Government campaigns and campaigns within private-sector corporations such as Hewlett-Packard and ExxonMobil. Work with the leadership of large and small 501(c)3 nonprofits with revenues between $800,00 and $42,000,000 to ensure accurate and timely completion of members' applications for participation in federal, state and local workplace giving campaigns and programs. Verify members’ fiscal and programmatic integrity to ensure their meeting of campaign-specific requirements and regulations. Research access to new campaigns (state/local), donors and private-sector companies to increase revenue streams potentially available to member charities. Provide appeal services to members in event of campaign application denials. Liaise with employer-based campaigns in order to best position member charities for success.

Coordinator of Member & Association Services

• Aug 2010 - Mar 2011

Coordinated enterprise operations, reporting directly to Executive Director of five 501(c)3 nonprofits.Handled incoming correspondence and requests (electronic and hardcopy) and directly responded to constituents.Coordinated with vendors to secure quotes and arrange contracts for event needs, marketing collateral, budgets, etc.Served as Staff Liaison and Coordinator for multiple organizational/foundation committees (Board of Directors, Program Planning, Membership, Resource Development, and Public Relations).Managed registration, logistics and onsite staff for local events hosting 20-70 members on a bi-weekly and monthly scheduleLiaised with Events Manager to handle onsite staff, logistics and programming for national events hosting 100-500 members

Coordinator of Association Services

• Oct 2009 - Jul 2010

Coordinated with Database department processing of all member renewals / new member applicationsOversaw processing of event registrationsCoordinated Operational needs/requests with various department heads including Creative Services, Events & Marketing, Resource Development and Client LeadersCoordinated logistical needs with Events & Marketing Department

Database Specialist

• Dec 2008 - Oct 2009

Maintained database records for five associations (~10,000 active members and ~20,000 active records)Processed record updates, renewals and new member applicationsProcessed event registrations for events ranging in attendance from 25-500 people