Matthew Edwards
Associate Director Marketing Communications at TwinStrand Biosciences- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Kathleen Pierce
In 20+ years as a leader, I've interviewed and hired hundreds of people. Matt is one of a handful I would always pick to have on my team because of his exceptional relationship and networking skills and his laser focus on customer experience. Matt is a born facilitator. He's one of those people who knows everyone in the company, is sensitive to shifting team dynamics, and brings a chill, focused energy that helps people move mountains while having some fun. He brings a high, high integrity to his work, and you won't find anyone who is more deeply committed to the success of the team. I'd want Matt on any team whose success relied on aligning with many other functions and locales. He's driven process improvement from many different angles--Workfront, Aprimo, content development, customer communications, doc control, reporting, and much more--giving him depth and breadth of experience in an area that often plagues companies and hinders growth. I managed and worked with Matt for 15+ years through many roles, and one constant was his focus on customer experience. Whether we were helping tech support, designing websites or documentation, or optimizing customer experience, he always looked down the road to anticipate the customer impact. His focus on value rather than activity, and his ability to see challenges well before they occurred, helped us design robust processes that scaled, at a company whose revenue grew 100x in the years we were there. I'd work with him again in a heartbeat.
Lisa Lorek
I had the privilege of working with Matt in several different roles for the last twelve years. No matter what role, Matt was always dependable, someone I could count on to achieve goals with high quality and integrity. He is a unifying factor on teams between his great demeanor that brings people together and his willingness to tackle whatever needs to get done to help the team deliver expected outcomes. Matt is a strong project manager, great communicator, takes the time to understand the needs of his clients, and is focused on delighting them in addition to delivering quality work. If you are considering him for an opportunity on your team, know that you have a great candidate in Matt.
Kathleen Pierce
In 20+ years as a leader, I've interviewed and hired hundreds of people. Matt is one of a handful I would always pick to have on my team because of his exceptional relationship and networking skills and his laser focus on customer experience. Matt is a born facilitator. He's one of those people who knows everyone in the company, is sensitive to shifting team dynamics, and brings a chill, focused energy that helps people move mountains while having some fun. He brings a high, high integrity to his work, and you won't find anyone who is more deeply committed to the success of the team. I'd want Matt on any team whose success relied on aligning with many other functions and locales. He's driven process improvement from many different angles--Workfront, Aprimo, content development, customer communications, doc control, reporting, and much more--giving him depth and breadth of experience in an area that often plagues companies and hinders growth. I managed and worked with Matt for 15+ years through many roles, and one constant was his focus on customer experience. Whether we were helping tech support, designing websites or documentation, or optimizing customer experience, he always looked down the road to anticipate the customer impact. His focus on value rather than activity, and his ability to see challenges well before they occurred, helped us design robust processes that scaled, at a company whose revenue grew 100x in the years we were there. I'd work with him again in a heartbeat.
Lisa Lorek
I had the privilege of working with Matt in several different roles for the last twelve years. No matter what role, Matt was always dependable, someone I could count on to achieve goals with high quality and integrity. He is a unifying factor on teams between his great demeanor that brings people together and his willingness to tackle whatever needs to get done to help the team deliver expected outcomes. Matt is a strong project manager, great communicator, takes the time to understand the needs of his clients, and is focused on delighting them in addition to delivering quality work. If you are considering him for an opportunity on your team, know that you have a great candidate in Matt.
Kathleen Pierce
In 20+ years as a leader, I've interviewed and hired hundreds of people. Matt is one of a handful I would always pick to have on my team because of his exceptional relationship and networking skills and his laser focus on customer experience. Matt is a born facilitator. He's one of those people who knows everyone in the company, is sensitive to shifting team dynamics, and brings a chill, focused energy that helps people move mountains while having some fun. He brings a high, high integrity to his work, and you won't find anyone who is more deeply committed to the success of the team. I'd want Matt on any team whose success relied on aligning with many other functions and locales. He's driven process improvement from many different angles--Workfront, Aprimo, content development, customer communications, doc control, reporting, and much more--giving him depth and breadth of experience in an area that often plagues companies and hinders growth. I managed and worked with Matt for 15+ years through many roles, and one constant was his focus on customer experience. Whether we were helping tech support, designing websites or documentation, or optimizing customer experience, he always looked down the road to anticipate the customer impact. His focus on value rather than activity, and his ability to see challenges well before they occurred, helped us design robust processes that scaled, at a company whose revenue grew 100x in the years we were there. I'd work with him again in a heartbeat.
Lisa Lorek
I had the privilege of working with Matt in several different roles for the last twelve years. No matter what role, Matt was always dependable, someone I could count on to achieve goals with high quality and integrity. He is a unifying factor on teams between his great demeanor that brings people together and his willingness to tackle whatever needs to get done to help the team deliver expected outcomes. Matt is a strong project manager, great communicator, takes the time to understand the needs of his clients, and is focused on delighting them in addition to delivering quality work. If you are considering him for an opportunity on your team, know that you have a great candidate in Matt.
Kathleen Pierce
In 20+ years as a leader, I've interviewed and hired hundreds of people. Matt is one of a handful I would always pick to have on my team because of his exceptional relationship and networking skills and his laser focus on customer experience. Matt is a born facilitator. He's one of those people who knows everyone in the company, is sensitive to shifting team dynamics, and brings a chill, focused energy that helps people move mountains while having some fun. He brings a high, high integrity to his work, and you won't find anyone who is more deeply committed to the success of the team. I'd want Matt on any team whose success relied on aligning with many other functions and locales. He's driven process improvement from many different angles--Workfront, Aprimo, content development, customer communications, doc control, reporting, and much more--giving him depth and breadth of experience in an area that often plagues companies and hinders growth. I managed and worked with Matt for 15+ years through many roles, and one constant was his focus on customer experience. Whether we were helping tech support, designing websites or documentation, or optimizing customer experience, he always looked down the road to anticipate the customer impact. His focus on value rather than activity, and his ability to see challenges well before they occurred, helped us design robust processes that scaled, at a company whose revenue grew 100x in the years we were there. I'd work with him again in a heartbeat.
Lisa Lorek
I had the privilege of working with Matt in several different roles for the last twelve years. No matter what role, Matt was always dependable, someone I could count on to achieve goals with high quality and integrity. He is a unifying factor on teams between his great demeanor that brings people together and his willingness to tackle whatever needs to get done to help the team deliver expected outcomes. Matt is a strong project manager, great communicator, takes the time to understand the needs of his clients, and is focused on delighting them in addition to delivering quality work. If you are considering him for an opportunity on your team, know that you have a great candidate in Matt.
Experience
-
TwinStrand Biosciences
-
United States
-
Biotechnology Research
-
1 - 100 Employee
-
Associate Director Marketing Communications
-
Mar 2021 - Present
-
-
-
Illumina
-
United States
-
Biotechnology Research
-
700 & Above Employee
-
Producer, Global Creative Studio
-
Dec 2019 - Nov 2020
• Conducted strategic planning, execution, and deployment of studio efforts, coordinating with ten groups across Marketing and Commercial organizations. • Engaged with partner teams within and outside of the Creative Studio to deliver new branding for large product launch
-
-
Senior Marketing Business Partner, Customer Communication
-
Feb 2018 - Dec 2019
• Took on a newly created role to audit and improve marketing communications processes. • Co-led a $1M project to rearchitect the customer support website experience, affecting >9000 web pages. Partnered with Technical Communications Associate Director to create the business case that won budget approval, and to select and manage Deloitte consultants. • Rallied key partners to commit to a new process for aligning safety data sheets with user documentation and the support website to… Show more • Took on a newly created role to audit and improve marketing communications processes. • Co-led a $1M project to rearchitect the customer support website experience, affecting >9000 web pages. Partnered with Technical Communications Associate Director to create the business case that won budget approval, and to select and manage Deloitte consultants. • Rallied key partners to commit to a new process for aligning safety data sheets with user documentation and the support website to reduce customer confusion.
-
-
Senior Customer Experience Manager
-
Jul 2017 - Feb 2018
• Took on cross-functional role to develop customer-marketing standards, deliverables, and communications. • Partnered with Support and Field teams to develop digital tools and innovative product documentation tailored to the use-cases of individual customer segments.
-
-
Senior Manager, Technical Communications
-
Mar 2017 - Jul 2017
• Promoted to Senior Manager on strength of strong team building, cross-functional engagement, and customer focus. • Justified three unbudgeted headcount to address unmet customer needs by improving the resource tracking in project management system • Established program for team to visit customer sites and do weekly listening sessions with Technical Support to gain deeper customer insights and improve content strategy.
-
-
Manager, Technical Publications
-
Aug 2013 - Mar 2017
• Managed team of technical writers within a new content operations function in Marketing that unified marketing, publications, engineering, customer and sales content. • Created and maintained support website and documentation for research and clinical products while company revenue doubled from US$1.4B to US$2.8B. • Collaborated with project manager to set up a dedicated feedback loop to track customer issues and complaints from field support and improve documentation strategy. This… Show more • Managed team of technical writers within a new content operations function in Marketing that unified marketing, publications, engineering, customer and sales content. • Created and maintained support website and documentation for research and clinical products while company revenue doubled from US$1.4B to US$2.8B. • Collaborated with project manager to set up a dedicated feedback loop to track customer issues and complaints from field support and improve documentation strategy. This process delivered a sustained average of 150 annual improvements to content and operations.
-
-
Senior Technical Writer
-
Nov 2009 - Aug 2013
• Researched, wrote, and maintained customer-facing documentation for Illumina sequencing sample preparation protocols, sequencing instruments, and data analysis software. • Participated in strategy, planning, and build-out of a web-based support tool for custom user guides (protocols) based on complex single-sourced XML document files. Allowed customers to use a single, tailored document for experiments with adjustable level of detail, versus up to 8 separate product guides. The tool could… Show more • Researched, wrote, and maintained customer-facing documentation for Illumina sequencing sample preparation protocols, sequencing instruments, and data analysis software. • Participated in strategy, planning, and build-out of a web-based support tool for custom user guides (protocols) based on complex single-sourced XML document files. Allowed customers to use a single, tailored document for experiments with adjustable level of detail, versus up to 8 separate product guides. The tool could generate >17K unique user guides at launch, growing to 500K by 2020, and over half the generated user guides were unique. No other company in our industry provides this world-class tool.
-
-
Technical Writer
-
Jan 2007 - Nov 2009
• Documented, maintained, and managed customer-facing documentation for Illumina array lab protocols and BeadChip scanners.
-
-
-
Write on the Edge
-
Vista, CA
-
Technical Writer
-
2004 - 2006
• Technical writer for a technical writing consulting firm. Created documentation for Hewlett-Packard printers. • Participated in 3-year Hewlett-Packard project to replace traditional technical writing with structured XML content using a custom DTD, Arbortext Epic, and Vasont for printer documentation released in 34 languages simultaneously. • Technical writer for a technical writing consulting firm. Created documentation for Hewlett-Packard printers. • Participated in 3-year Hewlett-Packard project to replace traditional technical writing with structured XML content using a custom DTD, Arbortext Epic, and Vasont for printer documentation released in 34 languages simultaneously.
-
-
-
Illumina
-
United States
-
Biotechnology Research
-
700 & Above Employee
-
Technical Writer
-
Mar 2004 - Jul 2004
Contract technical writer creating documentation for microarray solution for gene expression analysis. Contract technical writer creating documentation for microarray solution for gene expression analysis.
-
-
-
Scantron
-
United States
-
Education Administration Programs
-
200 - 300 Employee
-
Technical Writer
-
Aug 2002 - Nov 2003
Created documentation for education software using Adobe FrameMaker. Created documentation for education software using Adobe FrameMaker.
-
-
Education
-
Bowling Green State University
Masters, Scientific and Technical Communication -
Bowling Green State University
Bachelor of Arts, English
Community
