Experience

MoreVisibility

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President of Digital Services

  • Sep 2018 - Present

  Matt oversees the Analytics, Optimized Services (SEO & Content) and Creative Services (Web Design & Development) departments at MoreVisibility. With a focus on providing a truly customized approach, he is responsible for ensuring the long-term success of our clients' organic digital marketing efforts and the use of analytics to improve all digital initiatives. Building on his years of experience in SEO, Content Strategy and measurement, Matt is uniquely suited to lead the team members responsible for enhancing and measuring our clients' efforts. Show less

• Sr. Director of Optimized Services

  • Jul 2017 - Present

• Director of Optimized Services

  • Jul 2016 - Jul 2017

  As Director of Optimized Services, I am responsible for overseeing the SEO, Digital Content, and Social Media teams at MoreVisibility and ensuring the long-term success of MoreVisibility's clients' organic efforts. My responsibilities span operations, team member management and professional development, new business development, vendor management, communication to key stakeholders including executive management, and developing new methods of collaboration across multiple departments including analytics and business intelligence, website design and development, paid advertising, and others. Show less

• Senior Manager, Optimized Services

  • Dec 2014 - Jul 2016

  As the Senior Manager of Optimized Services, my role was focused on running the day-to-day operations of the optimized services department including teams that span Content, Social Media, and SEO. My role included improving the day-to-day operational efficiency, cross collaboration, and innovation across the teams to ensure organic success of our clients. My responsibilities also included identifying new opportunities for revenue growth, leading strategic client programs and initiatives, developing new team member training, and managing the department’s vendor relationships. Show less

• Manager of Optimized Services

  • Apr 2014 - Dec 2014

  As the Manager of Optimized Services, my role was focused on running the day-to-day operations of the optimized services department including teams that span Content, Social Media, and SEO. My role included improving the day-to-day operational efficiency, cross collaboration, and innovation across the teams to ensure organic success of our clients. My responsibilities also included identifying new opportunities for revenue growth, leading strategic client programs and initiatives, developing new team member training, and managing the department’s vendor relationships. Show less

• Manager of SEO

  • Jan 2014 - Apr 2014

  As Manager of SEO, my role was focused on running the day-to-day operations of the SEO team at MoreVisibility. My responsibilities included the improvement of the agency’s SEO programs and offerings while directly managing SEO team members and assisting with their professional development. I also continued to lead key SEO client accounts to ensure success against predefined SEO KPIs.

• SEO Team Lead

  • Jul 2013 - Jan 2014

  As an SEO Team lead, my role was focused on driving strategy and innovation within our SEO team through training and enhancements of the agency’s SEO programs. I continued to lead client facing SEO projects through content and technical analysis and strategy.

• SEO Specialist

  • Aug 2012 - Jul 2013

  As an SEO specialist, my role was focused on analyzing the online presence of our clients and developing strategies to help organizations grow revenue directly attributable to increases in organic traffic from our work. My work included analysis of our client’s content and technical search engine optimization, development of strategies to meet campaign goals, measurement against campaign KPIs, and client training.



RichWeb Media

• Miami/Fort Lauderdale Area

• SEO and Analytics Specialist

  • 2011 - 2012

  I was recruited to this rapidly growing organic SEO agency for my social media skills, networking ability, and strong determination. RichWeb has benefited by immediately delegating me direct work in organic or "white hat" SEO methods as well as social media strategy, Google analytics, SEO analytics software and social media software. I was recruited to this rapidly growing organic SEO agency for my social media skills, networking ability, and strong determination. RichWeb has benefited by immediately delegating me direct work in organic or "white hat" SEO methods as well as social media strategy, Google analytics, SEO analytics software and social media software.



Burgoon Company

• SEO and Marketing Specialist

  • 2009 - 2011

  I added value to Burgoon by using my ability to quickly learn on my feet and perform under pressure. Through diligent use of my time, I surpassed expectations on a regular basis. My duties included the following: Learn and begin implementation of SEO best practices including installation of Google Analytics. Content creation and copywriting. Update online marketing profile for Federal Central Contractor Registration and Centralized Master Bidders List for the Texas Vendors Registration List. Results averaged 20 new and relevant leads per month. Update North American Industry Classification System information. Distribute capabilities statements and marketing materials to clients. Promote Grainger and Fisher Scientific Inc. products to purchasing departments. Show less