Matthew Carswell
Strategic Communications Director, Crisis at Red Banyan- Claim this Profile
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Bio
Eric Grindley
Matt is a great leader and innovative marketer. Matt was exceptional and helped lead our company into the next generation of online marketing. His skills combined with a strong work ethic make him asset to any team.
Jared P.
In my time working with Matthew Carswell, he impressed upon me the highest level of regard for his work and the well being of others. He is a joy to work with and a model human being both in and out of the work place. He showed a consistent level of aptitude for learning new work techniques that we implemented on a regular basis. I am thankful for the time shared with this most humble professional.
Eric Grindley
Matt is a great leader and innovative marketer. Matt was exceptional and helped lead our company into the next generation of online marketing. His skills combined with a strong work ethic make him asset to any team.
Jared P.
In my time working with Matthew Carswell, he impressed upon me the highest level of regard for his work and the well being of others. He is a joy to work with and a model human being both in and out of the work place. He showed a consistent level of aptitude for learning new work techniques that we implemented on a regular basis. I am thankful for the time shared with this most humble professional.
Eric Grindley
Matt is a great leader and innovative marketer. Matt was exceptional and helped lead our company into the next generation of online marketing. His skills combined with a strong work ethic make him asset to any team.
Jared P.
In my time working with Matthew Carswell, he impressed upon me the highest level of regard for his work and the well being of others. He is a joy to work with and a model human being both in and out of the work place. He showed a consistent level of aptitude for learning new work techniques that we implemented on a regular basis. I am thankful for the time shared with this most humble professional.
Eric Grindley
Matt is a great leader and innovative marketer. Matt was exceptional and helped lead our company into the next generation of online marketing. His skills combined with a strong work ethic make him asset to any team.
Jared P.
In my time working with Matthew Carswell, he impressed upon me the highest level of regard for his work and the well being of others. He is a joy to work with and a model human being both in and out of the work place. He showed a consistent level of aptitude for learning new work techniques that we implemented on a regular basis. I am thankful for the time shared with this most humble professional.
Experience
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Red Banyan
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Strategic Communications Director, Crisis
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Sep 2022 - Present
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Senior Account Executive
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May 2021 - Sep 2022
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Account Executive
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Mar 2019 - May 2021
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Account Coordinator
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Sep 2018 - Mar 2019
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FIS
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United States
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Information Technology & Services
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1 - 100 Employee
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Escalation Solutions / Trainer
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Apr 2015 - May 2018
- Instructed and trained public support representatives to effectively communicate, answer questions, and resolve all customer needs. - Served as escalations lead in response to customers with elevated concerns, and provided solutions in accordance with company policy and legal parameters. - Responsible for managing representatives and enforcing company standards and protocols. - Served as liaison between merchants, collection organizations, casinos, customers, and other relevant parties to provide optimal solutions and customer satisfaction.
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Accounts Manager / Media Buyer
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Jul 2013 - Feb 2015
- Created, evaluated, and edited copywriting / art design for improved success and conversion rates of advertising campaigns. - Created / executed / managed social media and social media campaigns for to promote client brand awareness and engagement. - Managed an annual budget in excess of $1,000,000.00 for ad campaigns and accounts. - Developed / executed ad campaigns for higher ROI and engagement from unique traffic (CPC, CPM, lead generation). - Analyzed performance metrics across ad campaigns, market trends, and other related areas to refine and improve campaigns and strategies. - Utilized design programs such as Photoshop, Dreamweaver, WordPress, and Microsoft Office.
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Education
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2009 - 2013
Appalachian State University
Bachelor of Arts (B.A.), English
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