Experience

Mike Burton Group Limited

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Insight and Data Manager

  • Apr 2022 - Present

  Gloucester, England, United Kingdom

• Marketing Team Leader - Campaigns

  • Feb 2020 - Apr 2022

  Gloucester, United Kingdom

• Marketing Executive

  • Jan 2018 - Feb 2020

  Gloucester, United Kingdom



Kohler Mira Ltd.

• United Kingdom
• Appliances, Electrical, and Electronics Manufacturing
• 200 - 300 Employee

• Marketing Executive

  • Sep 2017 - Jan 2018

  Cheltenham, Gloucestershire

• Financial Analyst (six month secondment)

  • Mar 2017 - Aug 2017

  Cheltenham, Gloucestershire

• Channel Marketing Assistant

  • Aug 2015 - Feb 2017

  Cheltenham, Gloucestershire Through the desire to expand my marketing knowledge, I moved to the Kohler UK channel marketing team. This has provided me with the opportunity to take on responsibilities in communications while still enabling development on my strategic analysis skills. My roles and responsibilities include: • To produce the Kohler UK Bathroom Directory annually featuring our up to date product portfolio and ensuring that it's continuously improved according to customer feedback • Deliver all Kitchen… Show more Through the desire to expand my marketing knowledge, I moved to the Kohler UK channel marketing team. This has provided me with the opportunity to take on responsibilities in communications while still enabling development on my strategic analysis skills. My roles and responsibilities include: • To produce the Kohler UK Bathroom Directory annually featuring our up to date product portfolio and ensuring that it's continuously improved according to customer feedback • Deliver all Kitchen Sink and Tap literature, and present each new brochure into our key distribution customers. • Analysis of retail sales data to establish the best and worst selling product ranges and to increase our understanding of regional sales trends. • Create quarterly market reports for Kohler UK which is shared with Kohler globally. The intention of these reports is to provide insight on the UK economy, market trends and the effect these are having on Kohler UK. • Managing our magazine and online PR requests by liaising with various publications and providing on-brand content along with associating imagery. • Project manage the creation of all Kohler UK technical data sheets.

• Product Marketing Assistant

  • Jun 2014 - Aug 2015

  Cheltenham, Gloucestershire Working in the product team at Kohler UK provided me with the experience of owning a product category and an insight to launching a product. I developed skills in analysing both the market and our own product sales performances by executing tools I learnt at university. My roles and responsibilities included: • Launched a new shower tray range and was responsible for pricing, all marketing collateral then presented this range to the wider business and key customers. • Developed specialist… Show more Working in the product team at Kohler UK provided me with the experience of owning a product category and an insight to launching a product. I developed skills in analysing both the market and our own product sales performances by executing tools I learnt at university. My roles and responsibilities included: • Launched a new shower tray range and was responsible for pricing, all marketing collateral then presented this range to the wider business and key customers. • Developed specialist knowledge of the tray segment to exploit gaps in the market by developing a strategy and product offering to increase market share and turnover • Delivered pricing waterfalls, analysis of market data, competitor benchmarking and market research across multiple product categories to help the product management team strengthen the product portfolio • Project managed the process of setting up new products on the Kohler internal system by liaising with various cross functional departments • Offered point of contact for field based colleagues requiring product specific information



Mira Showers

• Consumer Goods

• Marketing Assistant

  • Sep 2013 - Jan 2014

  Cheltenham, Gloucestershire During my time working for Mira, I was given the project of conducting research and analysis on e-tailers that sold Mira products. I had the responsibility of establishing whether these e-tailers were enhancing or devaluing the brand. My roles and responsibilities included: • Conducted research and analysis on e-tailers that sold Mira products • Established whether these e-tailers were enhancing or devaluing the Mira brand • Ultimately selected and recommended e-tailers to work… Show more During my time working for Mira, I was given the project of conducting research and analysis on e-tailers that sold Mira products. I had the responsibility of establishing whether these e-tailers were enhancing or devaluing the brand. My roles and responsibilities included: • Conducted research and analysis on e-tailers that sold Mira products • Established whether these e-tailers were enhancing or devaluing the Mira brand • Ultimately selected and recommended e-tailers to work closer with in the future • Presented recommendations highlighting my results and conclusions Show less