Experience

LiveRamp

• United States
• Advertising Services
• 700 & Above Employee

• Global Head of Measurement Services

  • Jan 2021 - Present

  Designed & developed Launch Plan for Measurement Services business Led collaboration efforts across Product and disparate Analytics teams Designed & developed standardized data QA and attribution workflows Recruited, onboarded, and mentored three new hires Advised Retail, CPG, Financial Services, and Entertainment customers on measurement and data organization best practices Designed & developed Launch Plan for Measurement Services business Led collaboration efforts across Product and disparate Analytics teams Designed & developed standardized data QA and attribution workflows Recruited, onboarded, and mentored three new hires Advised Retail, CPG, Financial Services, and Entertainment customers on measurement and data organization best practices



Marketing Evolution

• United States
• Advertising Services
• 100 - 200 Employee

• Principal Product Manager, Data Science

  • Nov 2018 - May 2020

  Managed the design and implementation of a scalable big data machine learning serviceOversaw transition to cloud computing (AWS)Collaborated effectively with stakeholders across company, including C-SuiteGenerated reporting template for Product reporting to C-Suite and full company cutting generation time to near zero, resulting in more efficient meetings, and mitigating errors

• Head of Modeling & Analytics

  • Feb 2014 - Oct 2018

  Product Manager, People Manager, Client FacingLeveraged JIRA to promote agile principles providing transparency to leadership and clarity for data scientists, engineers, and developers.Implemented git for version control, quality control, and efficiencySupported high value customer relationships and business development effortsRecruited team of data scientists and data engineersFostered team growth in skills and happiness, resulting in department turnover declining from over 100% in the two years prior to promotion to 0% in the two years after.Improved efficiency resulting in stable department FTE count while company grew Show less

• Director, Modeling & Analytics

  • Jul 2012 - Feb 2014

  Developed unified regression based approach to measurement

• Senior Data Analyst, Modeling & Analytics

  • Dec 2009 - Jun 2012

  Engineered efficiency improvements via process and code refinements

• Data Analyst, Modeling & Analytics

  • Jun 2008 - Dec 2009

  Refactored analytics from SAS to S-Plus, leading to annual savings $150,000