Experience

Workplace from Meta

• United Kingdom
• Software Development
• 1 - 100 Employee

• Global Head of Content

  • Nov 2017 - Present

  I lead content marketing for Workplace from Facebook, one of the fastest growing enterprise apps in the world. Core responsibilities include: - Own global brand and demand content strategy across all channels and markets - Define core product narrative and messaging for large enterprise audiences (HR, Comms, IT, CxO) - Develop brand proposition and pipeline generation for SMB - Execute content delivery programs across paid social, PPC, display, email, events, blog, whitepapers, playbooks and more - Co-ordinate global media partnerships with the likes of HBR, Economist, IDG and CIO.com - Lead content team plus global agency network - Manage senior-level stakeholder relationships across Product, Sales, PR and Marketing



Facebook

• Software Development
• 700 & Above Employee

• Head Of Content, EMEA

  • Apr 2013 - Present

  - Led all output for internal B2B creative agency across 10+ priority countries and 5+ languages - Hands-on delivery of key content - Partnered 1:1 with Facebook VPs to develop thought leadership content for major keynotes - Reimagined global campaigns for local audiences - Built network of agencies to deliver scaled content solutions across local markets - Managed seven-figure content budget - Led all output for internal B2B creative agency across 10+ priority countries and 5+ languages - Hands-on delivery of key content - Partnered 1:1 with Facebook VPs to develop thought leadership content for major keynotes - Reimagined global campaigns for local audiences - Built network of agencies to deliver scaled content solutions across local markets - Managed seven-figure content budget



The Church of London

• Content Marketing Director

  • Dec 2010 - Apr 2013

  Created award-winning B2B content for Google, working alongside marketing and sales teams in London and New York. Projects delivered include:- Think QuarterlyEditor of Google’s first-ever print/digital thought-leadership publication, distributed to CEOs/CMOs in the UK, US and other global territories.Won 4 Magnum Opus Content awards in US; nominated for D&AD Yellow Pencil in UK- Think Insights (Google US)Developed content and strategy for new marketing hub, from thought-leadership to case studies and latest research insights

• Co-founder/Editorial Director

  • Sep 2005 - Dec 2010

  Co-founded independent publishing company The Church of London. Responsible for all editorial output for own brand magazines (Little White Lies, Huck) alongside contract publications for clients including Suso, Relentless, Curzon Cinemas.Oversaw strategic editorial direction of the joint publishing/design business as it grew from a small team into a company employing +30 people.



Little White Lies Magazine

• London, United Kingdom

• Co-founder/Editor

  • Feb 2005 - Nov 2012

  Co-founded and edited independent film magazine, now the third-largest newsstand film magazine in the UK. Responsible for all editorial workflow plus content and brand strategy, new markets and community engagement. Managed team of 4 full-time staff, plus freelancers and PR relationships LWLies awards include Best Designed Consumer Magazine, 2008 Magazine Design & Journalism Awards. Nominated for 2010 D&AD Yellow Pencil Co-founded and edited independent film magazine, now the third-largest newsstand film magazine in the UK. Responsible for all editorial workflow plus content and brand strategy, new markets and community engagement. Managed team of 4 full-time staff, plus freelancers and PR relationships LWLies awards include Best Designed Consumer Magazine, 2008 Magazine Design & Journalism Awards. Nominated for 2010 D&AD Yellow Pencil



Egmont Publishing UK

• London, United Kingdom

• Deputy Editor, Toxic Magazine

  • Sep 2004 - Sep 2006

  Worked on UK’s best-selling boys’ magazine, Toxic. Worked on UK’s best-selling boys’ magazine, Toxic.



Adrenalin Magazine

• London, United Kingdom

• Junior Editor

  • 2003 - 2004

  Learned trade at surf/skate/snow magazine, writing features for print and online Learned trade at surf/skate/snow magazine, writing features for print and online



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Financial Service Consultant

  • 2002 - 2003

  Joined London office of IT consultancy after university. Worked on back office systems transition at client site. Joined London office of IT consultancy after university. Worked on back office systems transition at client site.