Matthew Berry
eCommerce Content and Operations Specialist at Restaurant Equippers Inc- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Samantha Crist, MBA
When Matt originally interviewed for the role of Digital Marketing Analyst, I was optimistic that his journalism and photography background might help garner some press coverage. I never in a million years thought adding him to our team would increase our coverage by 300%. Although his title is Digital Marketing Analyst, Matt has actually become more of a Content Manager for Hocking College. Every piece of content we produce runs across his desk to ensure consistency in the brand's voice and proper grammar. Honestly, I don't even know how we functioned without him. Any marketing team would be lucky to have him join their staff - although you might have to go through me to steal him away. :)
Samantha Crist, MBA
When Matt originally interviewed for the role of Digital Marketing Analyst, I was optimistic that his journalism and photography background might help garner some press coverage. I never in a million years thought adding him to our team would increase our coverage by 300%. Although his title is Digital Marketing Analyst, Matt has actually become more of a Content Manager for Hocking College. Every piece of content we produce runs across his desk to ensure consistency in the brand's voice and proper grammar. Honestly, I don't even know how we functioned without him. Any marketing team would be lucky to have him join their staff - although you might have to go through me to steal him away. :)
Samantha Crist, MBA
When Matt originally interviewed for the role of Digital Marketing Analyst, I was optimistic that his journalism and photography background might help garner some press coverage. I never in a million years thought adding him to our team would increase our coverage by 300%. Although his title is Digital Marketing Analyst, Matt has actually become more of a Content Manager for Hocking College. Every piece of content we produce runs across his desk to ensure consistency in the brand's voice and proper grammar. Honestly, I don't even know how we functioned without him. Any marketing team would be lucky to have him join their staff - although you might have to go through me to steal him away. :)
Samantha Crist, MBA
When Matt originally interviewed for the role of Digital Marketing Analyst, I was optimistic that his journalism and photography background might help garner some press coverage. I never in a million years thought adding him to our team would increase our coverage by 300%. Although his title is Digital Marketing Analyst, Matt has actually become more of a Content Manager for Hocking College. Every piece of content we produce runs across his desk to ensure consistency in the brand's voice and proper grammar. Honestly, I don't even know how we functioned without him. Any marketing team would be lucky to have him join their staff - although you might have to go through me to steal him away. :)
Credentials
-
Service Hub Software Certified
HubSpotJul, 2022- Nov, 2024 -
Local SEO Exam
SemrushOct, 2021- Nov, 2024 -
Semrush SEO Toolkit Exam
SemrushOct, 2021- Nov, 2024 -
Semrush Site Audit Exam
SemrushOct, 2021- Nov, 2024 -
Backlink Management Exam
SemrushSep, 2021- Nov, 2024 -
Keyword Research Exam
SemrushSep, 2021- Nov, 2024 -
Mobile SEO Exam
SemrushSep, 2021- Nov, 2024 -
SEO Fundamentals
SemrushSep, 2021- Nov, 2024
Experience
-
Restaurant Equippers Inc
-
United States
-
Retail
-
1 - 100 Employee
-
eCommerce Content and Operations Specialist
-
Jul 2021 - Present
Implement SEO analysis to enhance website traffic, leading to twofold expansion in organic search engine results page (SERP) visibility. Conduct comprehensive research on search keywords and phrases to optimize e-commerce websites. Play pivotal role in facilitating transition to new website and e-commerce system. Design and implement content page redesigns for new website, strategically emphasizing targeted keywords. Ensure ongoing maintenance and management of eCommerce catalog. • Exceeded $150K within initial month of implementation with creation of an innovative template for marketing emails. • Boosted organic search engine visibility for website by writing detailed, high-quality, keyword-optimized content/articles. Show less
-
-
-
Hocking College
-
United States
-
Higher Education
-
400 - 500 Employee
-
Digital Marketing Analyst
-
Jan 2020 - Jul 2021
Assisted external and internal stakeholders by providing needed information and creating significant web pages, forms, and resources. Assisted comprehensive analysis of all college aspects and substantiated effectiveness through significant evidence by reviewing and revising college's biannual accreditation report for the Higher Learning Commission. Augmented the college’s Google Snippets presence and increased rankings by implementing and refining content marketing strategy and delivering effective search engine optimization. Supervised team of five digital marketing interns by overseeing personnel’s day-to-day activities and ensuring productive contributions to marketing initiatives. • Achieved 300% increase in earned media attention within 3 months by devising and editing blogs/press releases to promote numerous programs, businesses, faculty, and college students. • Optimized timely and efficient delivery of essential communications to target audience by designing and implementing marketing automation workflows. • Attained exceptional open rates of 70%+ and more than 9,320 page views by creating compelling content for COVID-19 emergency communications. Show less
-
-
-
-
visual journalist
-
Mar 2015 - Dec 2019
Lead production of all locally created photography, video and graphic content for print, online and mobile editions.Supervise, recruit, manage and retain freelance photographers for daily newspaper, website and mobile editions.Assign and edit assignments from freelance photographers. Coordinate with editors and reporters to develop visually interesting stories and decide the most appropriate way to tell the story on multiple platforms.Make both still photographs and videos for daily and advance assignments.Create illustrations and information graphics for stories on multiple platforms.Direct live video broadcasts when necessary.Teach reporters basic skills for taking still photographs and videos as well as video editing.Cultivate more than 1,000 (and growing) social media followers through consistent reporting of breaking news, sports, general news and updates on day-to-day life.Member of USA TODAY Network’s elite breaking news rapid response team. Show less
-
-
multimedia editor
-
Aug 2011 - Mar 2015
Supervised, recruited, managed and retained staff and freelance photographers for daily newspaper and website.Led production of all locally created photography, video and graphic content for print, online and mobile editions.Created daily and monthly schedule for multimedia staff.Assigned and edited assignments from freelance photographers.Coordinated with editors and reporters to develop visually interesting stories and decide the most appropriate way to tell the story visually.Made both still photographs and video for daily assignments.Created illustrations and information graphics for stories.Directed live video broadcasts when necessary.Taught reporters basic skills for taking still photographs and video as well as video editing. Show less
-
-
-
The Advocate
-
Newark, Ohio
-
staff multimedia photographer
-
Jul 2008 - Aug 2011
Took both still photographs and video for daily assignments. Created illustrations and information graphics for stories. Took both still photographs and video for daily assignments. Created illustrations and information graphics for stories.
-
-
-
The Herald-Press
-
Huntington, Ind.
-
chief photographer
-
May 2007 - Jul 2008
Supervised, recruited and managed staff and freelance photographers for daily newspaper. Scheduled assignments for staff and freelance photographers Coordinate with editors and reporters to develop visually interesting stories and decide the most appropriate way to tell the story visually. Took still photographs for daily assignments. Supervised, recruited and managed staff and freelance photographers for daily newspaper. Scheduled assignments for staff and freelance photographers Coordinate with editors and reporters to develop visually interesting stories and decide the most appropriate way to tell the story visually. Took still photographs for daily assignments.
-
-
Education
-
2004 - 2006
Ball State University
Bachelor of Science (B.S.), Journalism (photojournalism) -
2002 - 2004
Vincennes University
Associate of Science (A.S.), liberal arts (photojournalism concentration
Community
