Matthew Bennett

Digital Marketing & Social Media Specialist at Y Digital Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Sandy, Utah, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing & Social Media Specialist
      • Sep 2018 - Dec 2019

      Provo, Utah Area Contributed social media listening and data analysis using Crimson Hexagon to inform digital marketing, public relations, and search engine optimization as part of a Golden Spike Award winning project. Created large amounts of custom Crimson Hexagon boolean using specially-designed conditional excel formulas and used UiPath robotic process automation to implement this code in order to track correlations between social media sentiment and stock valuations. Assisted with SEO for two… Show more Contributed social media listening and data analysis using Crimson Hexagon to inform digital marketing, public relations, and search engine optimization as part of a Golden Spike Award winning project. Created large amounts of custom Crimson Hexagon boolean using specially-designed conditional excel formulas and used UiPath robotic process automation to implement this code in order to track correlations between social media sentiment and stock valuations. Assisted with SEO for two separate projects, including Keyword Research and TF/IDF analysis, to help inform UX and branding efforts. Show less

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Special Sections Writer & Coordinator
      • Sep 2018 - Oct 2019

      Provo, Utah Area Wrote articles about local politics and crime, in both feature and hard news formats Wrote articles for newspaper feature magazines Received "Clean Copy" award from newspaper editor for clean, error-free writing

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • User Experience and Digital Marketing Research Intern
      • Jan 2018 - Apr 2018

      Provo, Utah Area Led a team of five on-campus interns to conduct user experience and digital marketing research into StateFoodSafety.com Collected an analyzed data through Qualtrics and HotJar Delivered specific recommendations for digital marketing, user experience design, and traditional advertising using results of research project

    • Content Marketing Intern
      • Sep 2017 - Dec 2017

      Provo, Utah Area Drafted thousands of words of web content, increasing page unique visitors by 138% over four months Leader of public relations efforts among a team of five on-campus interns Designed market research to inform social media outreach efforts and search engine optimization

    • United States
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Computer Technician
      • Sep 2015 - Sep 2016

      Provo, Utah Guided 659 customers through problems related to information technology over the phone Provided friendly, patient, and professional customer service for over 200 products

Education

  • Brigham Young University
    Bachelor of Arts - BA, Communications (Public Relations Empasis)
    2015 - 2020

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